Nintendo to increase U.S. prices on original Switch products amid tariff pressures
The new prices will take effect on August 3. Nintendo attributed the changes to "market conditions," though industry experts believe the move is linked to recent U.S. tariffs on imports from countries where Nintendo manufactures its hardware.
Also read: Nintendo sells record 3.5 million Switch 2 consoles in four days
Nintendo Switch: Price Increase Details
Nintendo has recently shared the news in a brief statement on its website on August 1. The company said it is adjusting prices for some products in the U.S. but does not plan to raise the price of the new Switch 2 console, its games, or online service subscriptions at this time. However, Nintendo acknowledged that future price changes might be necessary.
Also read: Mafia: The Old Country releasing on 8 August, 2025: Here's everything you need to know
The exact new prices were not confirmed by Nintendo directly, but a user on the social media platform X, known as Wario64, spotted that Target briefly raised prices on several Nintendo items before reversing them. The observed price changes include:
Nintendo Switch: increased from $300 to $340
Nintendo Switch Lite: increased from $200 to $230
Nintendo Switch OLED Model: increased from $350 to $400
Nintendo Alarmo: increased from $100 to $110
Joy-Con 2 Controllers: increased from $95 to $100
Also read: Apple Arcade to add UNO: Arcade edition, What the Car? and more in June game lineup
Impact of U.S. Tariffs
Daniel Ahmad, a video game industry analyst at Niko Partners, linked these price hikes to tariffs the U.S. imposed on goods from Vietnam, China, and Japan, countries important to Nintendo's production chain. Ahmad noted that these tariffs could lead to future price increases for the Switch 2 as well, Android Police reported.
Other tech companies have also raised prices in response to the tariffs. Microsoft raised Xbox hardware prices but reversed a planned increase on game prices. Brands like OnePlus, Lenovo, and Remarkable have also adjusted their product prices in the U.S. since the tariffs took effect.
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