Amazon Offers Roku's Latest Streaming Player at Its Black Friday Price, Instead of Pushing Its Own Fire TV Cube

Gizmodo

09-05-2025

When you have a great streaming setup at home, you can enjoy all your favorite shows and movies with the push of a button. You can have them on a large TV screen, pause when you want, let them play all day and night, and feel good about all your faves being right there when you need them. That's the beauty of a streaming device, and Roku has a variety of great picks if you want to get a streaming device from the company.
Right now, you can get the Roku Ultra for $80 at Amazon, down from its usual price of $100. That's $20 off its normal price and a discount of 20%. So you get the best Roku streaming device you can buy currently for under $100, which is a great offer especially if you don't have any others on hand. It'll quickly become your main.
See at Amazon
Upgrade your streaming game exponentially
The Roku Ultra has long been Roku's top-tier streaming player, and the 2024 version adds a few smart upgrades without overcomplicating things. It's definitely for people who want fast, smooth streaming, better video and audio quality, and a remote that actually makes watching TV more convenient instead of more frustrating.
The Roku Ultra supports 4K is all resolution, Dolby Vision, and HDR10+, so you're getting sharp visuals and vivid colors if you've got a TV that can handle it. It also supports Dolby Atmos, which should give your audio a nice, much-needed punch for certain movies and shows. And don't forget the fact that it has tons of free content even if you don't pay for all the streaming services, too. You can watch tons of content without having to spend a dime thanks to The Roku Channel and its tons of different goodies.
Plus, it comes with the Roku Voice Remote Pro. It's rechargeable, so you won't be burning through batteries, and it features backlit buttons that automatically light up in the dark. The remote also lets you use hands-free voice commands to search for shows, launch apps, and more.
Of course, this probably goes without saying, but with this Roku device you get access to all the major streaming platforms, and Roku's interface remains one of the easiest to use with no unnecessary menus or buried settings.
Head over to Amazon and grab your Roku Ultra for just $79 while it's still up for grabs.
See at Amazon