Nobody's Child heads north with Leeds opening
The Yorkshire store becomes the fashion brand's third location outside of London and will stock its full apparel collection alongside jewellery, accessories, fragrance and the brand's debut footwear range.
Designed as a 'timeless and inviting space' the store will feature handmade joinery alongside vintage and reclaimed furniture selected by the NC team. Local Leeds suppliers have also been sourced to design bespoke signage.
Jody Plows, CEO of Nobody's Child, said: 'Expanding our physical presence is part of our key growth strategy, allowing customers to experience our brand and collections in person.'
Rachel Bradburn, Head of Leasing at centre operator Redical, added: 'Nobody's Child choosing Victoria Leeds for its Northern debut is a huge testament to the destination's reputation as the go-to spot for premium brands looking to make their mark beyond London.
'[The brand] have been making waves across the industry – it was only a matter of time before they landed here.'
The Leeds opening adds to Nobody's Child's growing retail presence, joining standalone stores in London's Covent Garden, Carnaby Street, and Spitalfields, plus St Albans and Brighton.
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