Chinese brands are sweeping the world. Good
Leaders | The new ambassadors Photograph: Getty Images
A sk a Westerner for an example of a successful Chinese consumer-goods brand, and until recently most would have struggled. Although China is the world's premier manufacturing power, it has long lagged behind when it comes to imaginative home-grown retail brands and products, even as its factories have cranked out vast numbers of them for foreign companies. This is now changing. Innovative Chinese brands are popping up everywhere. Consumers and investors around the world stand to benefit
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