Meta's "Scam se Bacho 2.0" brings cybersecurity education to public spaces
digital safety campaign
featuring viral creator
Signboard_wala
's witty placards across Mumbai's iconic locations to combat online fraud.
The innovative campaign uses humorous signboards with messages like "Ex ho ya scammer, dono ko block & report karo" and "Keep your friends close and your OTPs closer" to educate users about fake loan scams, impersonation fraud, and OTP theft while promoting Meta's safety features including
two-factor authentication
and block-and-report functions.
Unlike traditional awareness campaigns, this street-level approach transforms digital safety education into engaging public conversations through culturally relevant humor and bold visual storytelling across Mumbai's busiest areas.
The initiative builds on last year's successful "Scams se Bacho" campaign that partnered with Bollywood actor Ayushmann Khurrana and was launched in collaboration with the Ministry of Electronics and Information Technology, Indian Cybercrime Coordination Centre, and Ministry of Information and Broadcasting.
by Taboola
by Taboola
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The campaign specifically targets common online threats including fraudulent loan offers and
identity theft
while encouraging active user participation in digital safety practices.
By combining humor with serious safety messaging, Meta aims to create memorable moments that make people reconsider their online security habits without resorting to fear-based tactics or heavy-handed messaging approaches.
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