America's biggest retailer caught hiking prices of hundreds of essentials after promising not to

Daily Mail​

4 days ago

Amazon has raised prices on hundreds of everyday items, from Campbell's soup to Dove deodorant, despite promising to shield shoppers from tariff-driven inflation.
A Wall Street Journal review of nearly 2,500 products found prices rose on about 1,200 items between January 20 and July 1.
In contrast, big box rival Walmart lowered its prices on the same items by nearly two percent.
Manufacturers of products that went up in price told the Journal they hadn't raised wholesale prices for Amazon.
Even US-made products exempt from tariffs, like Campbell's soup, have become more expensive.
Items with mixed origins saw even steeper jumps.
A storage basket from Ohio-based Dayglow LLC, which imports parts from several countries including China, nearly doubled in price on Amazon—from $9.31 in early 2025 to $19.99 by late April.
Dayglow told the publication it has not raised the prices it charges Amazon even though it is now paying more for its imported goods due to tariffs.
'Any container I had that was coming took a cost increase basically overnight,' CEO Nick Morrisroe said of the steel tariffs he now pays after they went in to effect last month.
Jeff Bezos's retail giant insists the increases don't reflect a broader shift in its pricing.
'We have not seen the average prices of products offered in our store change up or down appreciably,' the company said.
'Our commitment to offering low prices — not relative percentage changes — is what delivers the most value to our customers.'
Many of the items the Wall Street Journal tracked fall under Amazon's 'everyday essentials' — a category that accounted for about one in three products the company sold in the US in the first quarter of 2025.
The biggest single-day jump in price for Amazon's items came on February 15, two days after Trump signed an order that suggested he would hit most of the US's trading partners with tariffs.
Economists have warned that tariffs will push up the price of everyday essentials and big ticket items for American consumers.
Big box competitor Walmart lowered its prices on the same items by nearly two percent
Inflation ticked up last month as some of these price changes have begun to make their way into the economy.
Overall inflation hit 2.7 percent in June compared to a year earlier, up 0.3 percent than the month before.
Car dealers, which are subject to tariffs of 25 percent on imported auto parts, have also begun to raise prices on new vehicles.
Other have found sneaky way to raise prices without bumping up the sticker price, including slashing rebates and cheap financing deals.