Kim Kardashian called out by a cosmetic doctor for her new SKIMS face shapewear as he brands the £52 sold-out product an 'utter load of rubbish'
The Kardashian, 44, released the head-spinning product from her shapewear line SKIMS earlier this week.
The item is a headwrap called the 'Ultimate Face' and is billed on the brand's Instagram as 'our first-ever face innovation, made with signature sculpting fabric and infused with collagen yarns for ultra-soft jaw support.'
A photo announcing the Ultimate Face on social media showed a woman wearing a skintight nude fabric hood that vaguely resembles a balaclava.
And now, Dr Rosh, an experienced GP, cardiologist and aesthetics practitioner, has shared his thoughts on the item, which promises a lifted jaw and collagen-plumped skin.
Taking to his social media, the doctor said in a clip: 'Whatever happens, please do not listen to Kim Kardashian for facial advice.
'She's paid, she benefits. This facial SKIMS shapewear is an utter load of rubbish. It's going to do nothing, it's not going to help, and it's going to promise to reshape the face when literally it cannot.
'Don't get me wrong, if you put it on, it's going to obviously move the skin for a period of time, lasting probably an hour or so.
'But these are things that are utterly useless, and it's just not helpful. That shapewear is going to give you absolutely zero benefit. It's going to pretend to reshape the face long term, and it doesn't. It's just not true.
'And this is the problem with influencers and celebrities when they're promoting things with very little evidence, and they're making money from you.
'We must be following evidence-based medicine, which includes aesthetics before we do anything, and we know it's beneficial.
'So, facial SKIMS wear, utterly useless. Please don't follow it, and please don't follow any aesthetic advice the Kardashians give.'
Alongside the clip, Dr Rosh emphasised his point as he penned: '@Skims new 'Ultimate Face' campaign? Utter nonsense.
'Kim — we love a moment, but let's not pretend facial shapewear is a cosmetic treatment. Compression wraps like this have a role after facelift surgery, prescribed by surgeons for swelling and recovery — not as a DIY jaw-sculpting miracle.
Alongside the clip, Dr Rosh emphasised his point further
'The idea that 'collagen yarn' will lift, sculpt, or tighten your face is scientifically baseless. Collagen doesn't absorb into the skin through fabric. And no amount of tension from a wrap will replace structure or reposition tissue. At best, you'll reduce a bit of puffiness. At worst, you're just compressing your face with overpriced cling film.
'There's no clinical evidence. No lasting result. Just another gimmick, dressed up in good lighting.
'We need to stop selling illusions — and start educating. Your face deserves better.'
DailyMail has contacted Kim's representative for comment.
It comes just days after Social media users shared their thoughts on the new face wear.
Leaping to the comments on the official SKIMS page, they said things like: 'Is it April Fools?' and: 'What in the Hannibal is this.'
'State of the world in shambles, people dying …,' wrote one commenter. 'Kim: New Hannibal Lector Nylon face wrap just dropped!!!'
The jibes were specifically referring to a scene from The Silence of the Lambs in which Anthony Hopkins' cannibalistic serial killer is wheeled out for a meeting with a senator while strapped down, wearing a straitjacket and a muzzle.
'Can't tell if trolling,' 'Peak f***ery,' 'Can we agree to disagree,' and: 'What am I looking at here?' were among the other flabbergasted replies.
'There's a 16 year old girl out there thinking she needs to buy this crap :),' wrote one as another said: 'SKIMS : Making women feel bad about themselves since 2018.'
'How has it come to this?' wrote a third commenter while a fourth sniggered that the 'most insane morning sheds are about to begin.'
'Kim please people are dying!!!' joked one, in reference to a viral remark Kim's sister Kourtney Kardashian made to her while she panicked over a lost earring.
Although some observers were aghast at the product, many others were seized with excitement, to the point it sold out on the SKIMS website the day of its release.
One waggish Instagram commenter wrote, however: 'If this works so well, why didn't Kris Jenner use this instead of spending thousands of dollars on a face lift?'
Kris confirmed through a representative earlier this year that her newly smoothed-out complexion was the work of Dr. Steven M. Levine, known as the 'facelift maestro.'
Internet rumor-mongers claim his patients have included Lindsay Lohan, Demi Moore and Brad Pitt, none of whom has publicly commented on the speculation.
Kim's new product launch comes after she was roundly mocked for her awkward runway walk, with fans sniggering that she looked 'drunk' or 'like a tired toddler.'
Kris proudly posted a video of Kim on the catwalk for Balenciaga at Paris Fashion Week - the brand's final show under designer Demna Gvasalia.
But although her supermodel sister Kendall Jenner is an expert at working the runway, Kim's performance left viewers falling over themselves with laughter.
One fan leapt into the comments and tagged Kendall, asking: 'can you help your sister' as another giggled: 'Go kim give us nothing.'
'This is how I walk after having 2 margaritas and I'm trying to be inconspicuous when I'm actually intoxicated,' cracked one Instagram user of Kim.
'Walking discreetly to the bathroom after eating Taco Bell,' quipped another, as another compared her to 'Me sleepwalking from the potty back to my bed at 4am.'
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