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Artificial Intelligence (AI) and AI-agents: A Game-Changer for Both Cybersecurity and Cybercrime (By Anna Collard)

Artificial Intelligence (AI) and AI-agents: A Game-Changer for Both Cybersecurity and Cybercrime (By Anna Collard)

Zawya03-03-2025
By Anna Collard, SVP Content Strategy&Evangelist KnowBe4 Africa (www.KnowBe4.com).
Artificial Intelligence is no longer just a tool—it is a gamechanger in our lives, our work as well as in both cybersecurity and cybercrime. While businesses leverage AI to enhance defences, cybercriminals are weaponising AI to make these attacks more scalable and convincing​.
In 2025, researchers forecast that AI agents, or autonomous AI-driven systems capable of performing complex tasks with minimal human input, are revolutionising both cyberattacks and cybersecurity defences. While AI-powered chatbots have been around for a while, AI agents go beyond simple assistants, functioning as self-learning digital operatives that plan, execute, and adapt in real time. These advancements don't just enhance cybercriminal tactics—they may fundamentally change the cybersecurity battlefield.
How Cybercriminals Are Weaponising AI: The New Threat Landscape
AI is transforming cybercrime, making attacks more scalable, efficient, and accessible. The WEF Artificial Intelligence and Cybersecurity Report (2025) (https://apo-opa.co/3QO7O7H) highlights how AI has democratised cyber threats, enabling attackers to automate social engineering, expand phishing campaigns, and develop AI-driven malware​. Similarly, the Orange Cyberdefense Security Navigator 2025 (https://apo-opa.co/3FfJZ6c) warns of AI-powered cyber extortion, deepfake fraud, and adversarial AI techniques. And the 2025 State of Malware Report by Malwarebytes (https://apo-opa.co/43lwZpY) notes, while GenAI has enhanced cybercrime efficiency, it hasn't yet introduced entirely new attack methods—attackers still rely on phishing, social engineering, and cyber extortion, now amplified by AI. However, this is set to change with the rise of AI agents—autonomous AI systems capable of planning, acting, and executing complex tasks—posing major implications for the future of cybercrime.
Here is a list of common (ab)use cases of AI by cybercriminals:
AI-Generated Phishing&Social Engineering
Generative AI and large language models (LLMs) enable cybercriminals to craft more believable and sophisticated phishing emails in multiple languages—without the usual red flags like poor grammar or spelling mistakes. AI-driven spear phishing now allows criminals to personalise scams at scale, automatically adjusting messages based on a target's online activity. AI-powered Business Email Compromise (BEC) scams are increasing, as attackers use AI-generated phishing emails sent from compromised internal accounts to enhance credibility​. AI also automates the creation of fake phishing websites, watering hole attacks and chatbot scams, which are sold as AI-powered crimeware as a service' offerings, further lowering the barrier to entry for cybercrime​.
Deepfake-Enhanced Fraud&Impersonation
Deepfake audio and video scams are being used to impersonate business executives, co-workers or family members to manipulate victims into transferring money or revealing sensitive data. The most famous 2024 incident was UK based engineering firm Arup (https://apo-opa.co/4h56I27) that lost $25 million after one of their Hong Kong based employees was tricked by deepfake executives in a video call. Attackers are also using deepfake voice technology to impersonate distressed relatives or executives, demanding urgent financial transactions.
Cognitive Attacks
Online manipulation—as defined by Susser et al. (2018) (https://apo-opa.co/4h8qxpw) —is 'at its core, hidden influence — the covert subversion of another person's decision-making power'. AI-driven cognitive attacks are rapidly expanding the scope of online manipulation, leveraging digital platforms and state-sponsored actors increasingly use generative AI to craft hyper-realistic fake content, subtly shaping public perception while evading detection. These tactics are deployed to influence elections, spread disinformation, and erode trust in democratic institutions. Unlike conventional cyberattacks, cognitive attacks don't just compromise systems—they manipulate minds, subtly steering behaviours and beliefs over time without the target's awareness. The integration of AI into disinformation campaigns dramatically increases the scale and precision of these threats, making them harder to detect and counter.
The Security Risks of LLM Adoption
Beyond misuse by threat actors, business adoption of AI-chatbots and LLMs introduces their own significant security risks—especially when untested AI interfaces connect the open internet to critical backend systems or sensitive data. Poorly integrated AI systems can be exploited by adversaries and enable new attack vectors, including prompt injection, content evasion, and denial-of-service attacks. Multimodal AI expands these risks further, allowing hidden malicious commands in images or audio to manipulate outputs.
Additionally, bias within LLMs poses another challenge, as these models learn from vast datasets that may contain skewed, outdated, or harmful biases. This can lead to misleading outputs, discriminatory decision-making, or security misjudgments, potentially exacerbating vulnerabilities rather than mitigating them. As LLM adoption grows, rigorous security testing, bias auditing, and risk assessment are essential to prevent exploitation and ensure trustworthy, unbiased AI-driven decision-making.
When AI Goes Rogue: The Dangers of Autonomous Agents
With AI systems now capable of self-replication, as demonstrated in a recent study (https://apo-opa.co/4i7HgdN), the risk of uncontrolled AI propagation or rogue AI—AI systems that act against the interests of their creators, users, or humanity at large - is growing. Security and AI researchers have raised concerns that these rogue systems can arise either accidentally or maliciously, particularly when autonomous AI agents are granted access to data, APIs, and external integrations. The broader an AI's reach through integrations and automation, the greater the potential threat of it going rogue, making robust oversight, security measures, and ethical AI governance essential in mitigating these risks.
The future of AI Agents for Automation in Cybercrime
A more disruptive shift in cybercrime can and will come from AI Agents, which transform AI from a passive assistant into an autonomous actor capable of planning and executing complex attacks. Google, Amazon, Meta, Microsoft, and Salesforce are already developing Agentic AI for business use, but in the hands of cybercriminals, its implications are alarming. These AI agents can be used to autonomously scan for vulnerabilities, exploit security weaknesses, and execute cyberattacks at scale. They can also allow attackers to scrape massive amounts of personal data from social media platforms and automatically compose and send fake executive requests to employees or analyse divorce records across multiple countries to identify individuals for AI-driven romance scams, orchestrated by an AI agent. These AI-driven fraud tactics don't just scale attacks—they make them more personalised and harder to detect. Unlike current GenAI threats, Agentic AI has the potential to automate entire cybercrime operations, significantly amplifying the risk​.
How Defenders Can Use AI&AI Agents
Organisations cannot afford to remain passive in the face of AI-driven threats and security professionals need to remain abreast of the latest development. Here are some of the opportunities in using AI to defend against AI:
AI-Powered Threat Detection and Response:
Security teams can deploy AI and AI-agents to monitor networks in real time, identify anomalies, and respond to threats faster than human analysts can. AI-driven security platforms can automatically correlate vast amounts of data to detect subtle attack patterns that might otherwise go unnoticed, create dynamic threat modelling, real-time network behaviour analysis, and deep anomaly detection​. For example, as outlined by researchers of Orange Cyber Defense (https://apo-opa.co/3FfJZ6c), AI-assisted threat detection is crucial as attackers increasingly use "Living off the Land" (LOL) techniques that mimic normal user behaviour, making it harder for detection teams to separate real threats from benign activity. By analysing repetitive requests and unusual traffic patterns, AI-driven systems can quickly identify anomalies and trigger real-time alerts, allowing for faster defensive responses.
However, despite the potential of AI-agents, human analysts still remain critical, as their intuition and adaptability are essential for recognising nuanced attack patterns and leverage real incident and organisational insights to prioritise resources effectively.
Automated Phishing and Fraud Prevention:
AI-powered email security solutions can analyse linguistic patterns, and metadata to identify AI-generated phishing attempts before they reach employees, by analysing writing patterns and behavioural anomalies. AI can also flag unusual sender behaviour and improve detection of BEC attacks​. Similarly, detection algorithms can help verify the authenticity of communications and prevent impersonation scams. AI-powered biometric and audio analysis tools detect deepfake media by identifying voice and video inconsistencies. *However, real-time deepfake detection remains a challenge, as technology continues to evolve.
User Education&AI-Powered Security Awareness Training:
AI-powered platforms (e.g., KnowBe4's AIDA) deliver personalised security awareness training, simulating AI-generated attacks to educate users on evolving threats, helping train employees to recognise deceptive AI-generated content​ and strengthen their individual susceptility factors and vulnerabilities.
Adversarial AI Countermeasures:
Just as cybercriminals use AI to bypass security, defenders can employ adversarial AI techniques, for example deploying deception technologies—such as AI-generated honeypots—to mislead and track attackers, as well as continuously training defensive AI models to recognise and counteract evolving attack patterns.
Using AI to Fight AI-Driven Misinformation and Scams:
AI-powered tools can detect synthetic text and deepfake misinformation, assisting fact-checking and source validation. Fraud detection models can analyse news sources, financial transactions, and AI-generated media to flag manipulation attempts​. Counter-attacks, like shown by research project Countercloud (https://apo-opa.co/3Xp1RSs) or O2 Telecoms AI agent 'Daisy' (https://apo-opa.co/4h15eGp) show how AI based bots and deepfake real-time voice chatbots can be used to counter disinformation campaigns as well as scammers by engaging them in endless conversations to waste their time and reducing their ability to target real victims​.
In a future where both attackers and defenders use AI, defenders need to be aware of how adversarial AI operates and how AI can be used to defend against their attacks. In this fast-paced environment, organisations need to guard against their greatest enemy: their own complacency, while at the same time considering AI-driven security solutions thoughtfully and deliberately. Rather than rushing to adopt the next shiny AI security tool, decision makers should carefully evaluate AI-powered defences to ensure they match the sophistication of emerging AI threats. Hastily deploying AI without strategic risk assessment could introduce new vulnerabilities, making a mindful, measured approach essential in securing the future of cybersecurity.
To stay ahead in this AI-powered digital arms race, organisations should:
✅Monitor both the threat and AI landscape to stay abreast of latest developments on both sides.
✅ Train employees frequently on latest AI-driven threats, including deepfakes and AI-generated phishing.
✅ Deploy AI for proactive cyber defense, including threat intelligence and incident response.
✅ Continuously test your own AI models against adversarial attacks to ensure resilience.
Distributed by APO Group on behalf of KnowBe4.
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VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE

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