When is Amazon Prime Day 2025? Official dates just dropped, here's what to know
When is Amazon Prime Day 2025? Official dates just dropped, here's what to know USA TODAY Shopping has the details on all the Prime Day news and how to make the most of the sale!
Amazon Prime Day is one of the biggest shopping events of the year and it is officially coming back this July 2025 with even more deals and offers for Prime members.
Seriously, shopping editors everywhere are freaking out because Amazon just dropped some insane news about this year's sale. Want the inside scoop on when Prime Day and how long it will last? We've got you covered.
Whether you're shopping for tech, fashion, home goods or back-to-school essentials, Prime Day is your chance to score the biggest savings of the season across pretty much every category.
Amazon has officially revealed that the Prime Day 2025 sale will run from Tuesday, July 8 through Friday, July 11. This is the first year that the sale has been extended from the usual two days to four days. That means 96 hours of deals and discounts!
The official Prime Day savings start at 12:00am PT/3:00am ET on Tuesday, July 8.
What is Amazon Prime Day?
Prime Day is Amazon's annual members-only shopping event, offering limited-time deals, lightning deals and exclusive discounts on products across nearly every category. It's basically like Amazon's Black Friday sale, but in the middle of summer.
Yes! Amazon typically rolls out early Prime Day deals in the weeks leading up to the main event. These early offers often include:
🍳 Kitchen and cooking: Check out celebrity-approved cookware and kitchen appliance deals from Le Creuset, Our Place and more. Plus, prep for all your summer parties with hostess essentials like cute charcuterie boards, serving trays and more!
🛠️ Home improvement: You can tackle all your DIY projects this summer with deals on tools from DeWalt, Fanttik and more.
🪴 Garden and outdoor: Shop customer-favorite outdoor finds like the Flexzilla Garden Hose, this set of durable garden tools, viral picks like the Grampa's Weeder tool and more.
🔌 Smart home tech and electronics: Upgrade your Beats headphones and your home's outdoor security cameras for summer, shop portable outdoor speakers and discover new Amazon devices for your smart home.
Shop popular Amazon finds
What's new for Prime Day this year?
Aside from Amazon Prime Day being twice as long as previous years, the sale is introducing Today's Big Deals, which will consist of daily themed drops featuring top offers exclusive to Prime members. The savings start now, with three weeks of early deals across categories.
NEW: Starting Tuesday, July 1, Prime members can score up to 30% off Amazon brands, including school supplies and household essentials from Amazon Basics (starting at $3) and summer fashion from Amazon Essentials (starting at $12).
NEW: Fuel up for less this 4th of July weekend (July 3 to 6) with $1 off per gallon at over 7,500 bp, Amoco and participating ampm stations.
NEW: More perks include $10 off Grubhub+ orders over $20 with code PRIME10 through Monday, July 7, up to 30% off Avis car rentals plus 10% back in Amazon gift cards, Carnival cruises from $80 per day and hotel deals via Visit Myrtle Beach.
NEW: Amazon Prime for Young Adults membership is back! People between the ages of 18 and 24 can sign up for the relaunched discounted Prime membership with a six-month $0 trial and then just $7.49 per month.
Amazon Prime for Young Adults is back! Do you qualify for the discount? Find out here
"New this year, we're offering exclusive deals including fuel discounts for summer travel, alongside some of our lowest prices of the year from top brands. We're also excited about our enhanced Prime for Young Adults membership, giving 18 to 24-year-olds the ability to enjoy new exclusive perks like 5% cash back for a limited time, plus new shopping features that make discovering personalized savings easier than ever," said Jamil Ghani, vice president of Amazon Prime.
Join Prime for Young Adults
📲 More: Follow USA TODAY Shopping on Instagram for deals, trends and more
Do I need to be an Amazon Prime member to shop Amazon Prime Day?
Yes, you must be an Amazon Prime member to access most deals.
The July Prime Day sale has tons of special Prime-exclusive discounts on select products that can help members save more than anyone else. Plus, joining Prime helps guarantee you get other perks like fast shipping all year long, access to Prime Video, Prime Reading and Prime Gaming and more.
→ More: Is an Amazon Prime membership worth it? Here's what you need to know
How much does an Amazon Prime membership cost?
New members can try one week of Amazon Prime benefits for just $1.99. After that, Prime costs $14.99 per month or $139 per year.
Amazon Prime membership
Sign up for an Amazon Prime membership to get exclusive perks and benefits all year.
Join Amazon Prime
More: Stock up and save with Amazon's Subscribe & Save feature
How can you prepare for Prime Day 2025?
USA TODAY Shopping will be covering all the savings leading up to Prime Day 2025, during the sale and post-Prime Day deals, so be sure to sign up for text alerts, sign up for our newsletter and follow us on Instagram to stay updated! Other helpful shopping tips include:
Start an Amazon wish list : Add items that you are interested in purchasing so you can easily track price drops.
: Add items that you are interested in purchasing so you can easily track price drops. Set deal alerts : Use the Amazon app to get notified when your favorite items go on sale.
: Use the Amazon app to get notified when your favorite items go on sale. Try invite-only deals : These limited offers are available to select Prime members—apply early!
: These limited offers are available to select Prime members—apply early! Use Alexa: Voice shopping can unlock exclusive deals.
Shop popular Amazon finds
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