
Rotorua Bucks National Trends With Growth Across Key Economic Indicators
Rotorua is standing out from the rest of the country, according to the latest Infometrics Quarterly Economic Monitor, with the district recording positive movement across several key areas, despite a challenging national economic environment.
The city has recorded a 1.4% increase in guest nights – a strong contrast to the national decline of 2.7%.
The housing market is the standout area, with residential consents in Rotorua surging by 40%, compared to a national decline of 3.3%. House values rose by 3.8% (against a national drop of 2.1%) and house sales jumped 15.7%, exceeding the national growth rate of 12.5%. These results point to growing confidence in the local property market.
Rotorua Lakes Council, GM destination development, Jean-Paul Gaston said, 'Increases in the average residential rent in the district of 4.4% in the year to March 2025 (higher than the national increase of 2.7%) highlight sustained demand and the need to encourage further housing development.'
Further positives include a reduction in greenhouse gas emissions by 1.3%, ahead of the national decrease of 1.0%, and growth in new businesses, with business unit numbers lifting by 0.5%.
RotoruaNZ chief executive Andrew Wilson says the results signal a positive trajectory for the district.
'The numbers are a strong indication that Rotorua is heading in the right direction. Despite the national context, we're seeing resilience and renewed energy in our tourism and housing sectors. The growth in guest nights and tourism spending speaks to Rotorua's enduring appeal, and the uplift in residential development and house sales reflects real confidence in our future.
'We still have work to do, especially around employment, but the momentum is shifting, and these results highlight the strength of Rotorua as a great place to live, visit and invest in.'
Rotorua Mayor Tania Tapsell said, 'These positive results are massive news for Rotorua and shows how focused and committed we've been to ensure the best future possible for our community.
'We've not only turned Rotorua around but managed to rise above the bar and boost our local economy through smart investment to grow much needed housing, as well as achieving standout statistics in our visitor economy.'
The full Infometrics Quarterly Economic Monitor report for the March 2025 quarter can be found here at: https://qem.infometrics.co.nz/rotorua-district
About RotoruaNZ
RotoruaNZ is a values-led organisation committed to developing and promoting Rotorua as a destination of choice to work, study, visit, invest and live in. We connect people, land, capital and ideas.
Our work directly supports the development of the Rotorua economy, unlocking opportunities for commercial investment and providing employment, wealth and wellbeing for all our people. RotoruaNZ works in partnership with iwi, the private sector, community organisations, and local and central governments to support the growth aspirations of Rotorua and enhance the city's identity and reputation.
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RNZ News
3 days ago
- RNZ News
'Quite a bump': Rotorua lures more Auckland visitors
Tourist photograph the Tourism Rotorua building. Photo: Andrew Warner Rotorua is experiencing a surge in domestic tourism, with new figures showing an increase in visitor numbers, spending and accommodation occupancy. Local leaders say the boost reflects growing confidence in the city as a destination, following years of disruption from Covid-19 and emergency housing . Figures via RotoruaNZ, the council-controlled tourism organisation, showed an uptick in Kiwis heading to Rotorua for a holiday. "I've received lots of great feedback from locals who have appreciated the boost in business and also seeing Rotorua thrive again," said Rotorua Mayor Tania Tapsell. The mayor praised the 'Robe Trip' marketing campaign, which was aimed at highlighting Rotorua's standing as a destination for luxury and relaxation. The campaign ran over six weeks in February and March across multiple media, including a television ad featuring Tapsell. According to figures the council released to the Taxpayers' Union in March, the ad cost just under $94,000 to produce and broadcast. RotoruaNZ chief executive Andrew Wilson said they were very pleased with the results of the Robe Trip campaign. About three-quarters (73 percent) of Aucklanders surveyed would consider Rotorua for a holiday or breakaway after the campaign, up from 34 percent pre-campaign. "This was a bold and deliberate move to reposition Rotorua in the minds of New Zealanders - especially young and mid-life Auckland couples - as a destination for luxury, relaxation and indulgence." RotoruaNZ chief executive Andrew Wilson. Photo: Andrew Warner Over the course of the campaign, there was a 9.4 percent increase in visitor spend by Aucklanders in the city and a 5 percent year-on-year rise in hotel occupancy. In comparison, there were 1.4 percent and 4.4 percent decreases respectively across the nation. Spending by domestic visitors from across the whole of New Zealand, not just Auckland, went up 14.3 percent year-on-year in Rotorua in May - compared to a 0.1 percent drop nationally. In addition, 76 percent of New Zealanders surveyed rated Rotorua as appealing to visit, with 35 percent intending to do so in the next 12 months. Traditionally, Rotorua's heritage has marked it as the birthplace of Kiwi tourism, but it had also grown into a mecca for adventure seekers, Wilson said. "The push towards luxury and relaxation is not about abandoning our adventure roots. "It's about expanding our narrative. Rotorua has always been a place of restoration and manaakitanga [hospitality]. We're simply reminding Kiwis of that in a fresh, relatable way," Wilson said. Rotorua Canopy Tours general manager Paul Button. Photo: Andrew Warner The recent rise in domestic tourism has also been noticed by those in the industry. Rotorua Canopy Tours general manager Paul Button said he has seen an improvement domestically compared to 12 months ago. Last year, the country was in the grip of the cost-of-living crisis as households tightened budgets and went without getaways, he said. "I don't think there's one silver bullet," said Button. "Last year, domestically, it fell off. We had an abrupt drop in May and our research suggested it was economy-related. "It's definitely still tough out there and I am not going to pretend it's not but interest rates have dropped and things might be getting better." Button said Rotorua's desirability had also returned. The pandemic had a major impact on the city, while the subsequent period of emergency housing compounded the city's tourism struggles, he said. Emergency housing motels in Rotorua are being wound down by the government, with a plan to stop contracting motels by the end of 2025 . Hennessey's Bar owner Reg Hennessey. Photo: Andrew Warner "A lot less use of motels for social housing has really helped," said Reg Hennessey, owner of the locally famous Hennessey's Irish Bar on Tutanekai St. "This school holiday was good and domestic tourism has definitely picked up, it's taken quite a bump this year. "Now we are just getting the good word back out to New Zealand that it's a safe town and people can always feel safe here because of the way it's operated." Tapsell also highlighted new efforts to attract more international visitors, as Rotorua Lakes Council funded promotion through an economic development rate on short-term accommodation providers. "Tourism and hospitality contribute significantly to jobs in Rotorua," she said. "Attracting visitors can be very competitive, not just to get them to our district, but also to our country. It's important that we don't get complacent, so we've put a lot of effort and smart investment into unique initiatives to promote Rotorua." She said the council was excited to continue to see the results of this. - LDR is local body journalism co-funded by RNZ and NZ On Air.


NZ Herald
4 days ago
- NZ Herald
Domestic tourism surges in Rotorua as Aucklanders return
The mayor praised the 'Robe Trip' marketing campaign, which was aimed at highlighting Rotorua's standing as a destination for luxury and relaxation. The campaign ran over six weeks in February and March across multiple media, including a television ad featuring Tapsell. According to figures the council released to the Taxpayers' Union in March, the ad cost just under $94,000 to produce and broadcast. RotoruaNZ chief executive Andrew Wilson said they were very pleased with the results of the Robe Trip campaign. About three-quarters (73%) of Aucklanders surveyed would consider Rotorua for a holiday or breakaway after the campaign, up from 34% pre-campaign. 'This was a bold and deliberate move to reposition Rotorua in the minds of New Zealanders – especially young and mid-life Auckland couples – as a destination for luxury, relaxation and indulgence.' Over the course of the campaign, there was a 9.4% increase in visitor spend by Aucklanders in the city and a 5% year-on-year rise on hotel occupancy. In comparison, there were 1.4% and 4.4% decreases respectively across the nation. RotoruaNZ chief executive Andrew Wilson. Photo / Laura Smith Spending by domestic visitors from across the whole of New Zealand, not just Auckland, went up 14.3% year-on-year in Rotorua in May – compared to a 0.1% drop nationally. In addition, 76% of New Zealanders surveyed rated Rotorua as appealing to visit, with 35% intending to do so in the next 12 months. Traditionally, Rotorua's heritage has marked it as the birthplace of Kiwi tourism, but it had also grown into a mecca for adventure seekers, Wilson said. 'The push towards luxury and relaxation is not about abandoning our adventure roots. 'It's about expanding our narrative. Rotorua has always been a place of restoration and manaakitanga [hospitality]. We're simply reminding Kiwis of that in a fresh, relatable way,' Wilson said. The recent rise in domestic tourism has also been noticed by those in the industry. Rotorua Canopy Tours general manager Paul Button said he has seen an improvement domestically compared to 12 months ago. Last year, the country was in the grip of the cost-of-living crisis as households tightened budgets and went without getaways, he said. Rotorua Canopy Tours general manager Paul Button. Photo / Andrew Warner 'I don't think there's one silver bullet,' said Button. 'Last year, domestically, it fell off. We had an abrupt drop in May and our research suggested it was economy-related. 'It's definitely still tough out there and I am not going to pretend it's not but interest rates have dropped and things might be getting better.' Button said Rotorua's desirability had also returned. The pandemic had a major impact on the city, while the subsequent period of emergency housing compounded the city's tourism struggles, he said. Emergency housing motels in Rotorua are being wound down by the Government, with a plan to stop contracting motels by the end of 2025. Hennessey's Irish Bar owner Reg Hennessey. Photo / Andrew Warner 'A lot less use of motels for social housing has really helped,' said Reg Hennessey, owner of the locally famous Hennessey's Irish Bar on Tutanekai St. 'This school holiday was good and domestic tourism has definitely picked up, it's taken quite a bump this year. 'Now we are just getting the good word back out to New Zealand that it's a safe town and people can always feel safe here because of the way it's operated.' Tapsell also highlighted new efforts to attract more international visitors, as Rotorua Lakes Council funded promotion through an economic development rate on short-term accommodation providers. 'Tourism and hospitality contribute significantly to jobs in Rotorua,' she said. 'Attracting visitors can be very competitive, not just to get them to our district, but also to our country. It's important that we don't get complacent, so we've put a lot of effort and smart investment into unique initiatives to promote Rotorua.' She said the council was excited to continue to see the results of this. Mathew Nash is a Local Democracy Reporting journalist based at the Rotorua Daily Post. He has previously written for SunLive, been a regular contributor to RNZ and was a football reporter in the UK for eight years. – LDR is local body journalism co-funded by RNZ and NZ On Air.

RNZ News
10-07-2025
- RNZ News
Rotorua Lakes Council takes back control of parking services
The current parking system has had its detractors among users. Photo: LDR / Mathew Nash One-hour-free parking everywhere and a three-hour limit in the core CBD are among ideas on the table as Rotorua begins a parking overhaul. Rotorua Lakes Council has begun the process of bringing many of the city's parking services in-house by July 2026. This after a decision not to renew its contract with current provider i-Park. It marks the end of the fully outsourced parking model introduced in mid-2018, which has been a source of frustration for some residents, business owners and community leaders. On Wednesday, the council's Community and District Development Committee adopted a hybrid service delivery model. This followed a public-excluded decision on 28 May not to extend the existing arrangement. From next year, the council will directly employ parking wardens and take over responsibility for customer service and financial administration. The council's Community and District Development Committee adopted a new hybrid model of service delivery in Wednesday's meeting. Photo: LDR / Mathew Nash Meanwhile, infrastructure and technology, such as pay machines and software, will remain outsourced after procurement by tender. The adopted report highlights the desire for a "simplified" approach to parking. This could potentially include one-hour-free parking citywide, fewer meters and maximum three-hour parking limits in the core CBD, with longer stays allowed in the off-street parking building and CBD fringe. The operational details of the new model would be mapped out over the next 12 months, including as part of Annual Plan consultations. The move brings Rotorua in line with other councils, including six visited as part of a review into best-practice approaches to parking. Concerns were raised by some councillors around the validity of the comparison of the six sites in question - Auckland, Hamilton, Napier, New Plymouth, Tauranga and Wellington - to Rotorua. Councillor Gregg Brown wanted to ensure the new parking system served to improve "CBD vibrancy". "We don't want this to be a handbrake to that and there are potentially other models out there that need to be taken on board." One such model he alluded to was Taupō's. Councillor Robert Lee sought and was given assurance Taupō's system and model would be evaluated as part of any ongoing process. Councillor Fisher Wang acknowledged that this decision was a matter of process but insisted on the importance of taking this step now. "From my perspective it's to make sure we do things right now so that later on, when it comes to any following decisions, we have a smooth process of transfer," Wang said. "Clearly, we see that the current system has its issues, and we want to make sure we do a good job in finding the best system that works for our unique requirements." The sun is setting on the current Rotorua CBD parking model. Photo: LDR / Mathew Nash Rotorua's current parking system has been managed entirely by private provider i-Park for the past seven years. The technology-driven approach, including app-based payments and automated enforcement, has drawn complaints over usability, unfair fines and a lack of transparency. In early 2020, CBD business leaders met with the council to discuss their concerns, while locals were left frustrated later in the year with the cost of implementing the new model. As recently as May, issues with the i-Park app delayed charges and led to some drivers being charged a month's worth of fees at one time. A spokesperson for i-Park said its partnership with Rotorua Lakes Council had been "broadly positive" but they respected the move and remained open to future involvement. "When we began, Rotorua had parking infrastructure that no longer reflected modern standards or community expectations. We're proud to have delivered a significant transformation, introducing up-to-date technology and professional operations in line with the scope and direction provided by [the] council." A transition plan is being worked on to ensure continuity of service and to minimise disruption for the public. "Our contract includes clear provisions for an orderly transition, and we are fully committed to supporting this process. We'll work closely with [the] council and our priority is a seamless and professional handover that serves the best interests of Rotorua's residents, businesses, and visitors." The council aims to go live with the new system from 1 July, 2026. The election in October meant the new council would be responsible for final decisions around contract awards, parking fees and bylaw updates. Community consultation will take place, while wider public engagement will occur through the 2026/27 Annual Plan process, where final fees and layout decisions will be confirmed. LDR is local body journalism co-funded by RNZ and NZ On Air.