People Over 50 Are Obsessed With These 45 Beauty Items

Buzz Feed

19-05-2025

A tub of brightening, firming, and rejuvenating eye cream that'll halt all annoying comments about how tired you look. The rose hip and hibiscus-infused eye cream helps reduce dark circles and puffiness, leaving your eyes to look bright and wide (or alert and awake).
Cosrx Snail Mucin 96% Power Repairing Essence, a gentle, lightweight, hydrating face serum designed for *all* skin types — even those with sensitive skin! It's used to protect your skin's moisture barrier in the spring and summer heat, but reviewers swear by it for healing acne scars, fading dark spots, and smoothing fine lines, too. Reviewers say it's the most magical beauty product around!
Or K-Beauty's SeoulCeuticals Snail Repair Cream if you already have a serum in your routine that you love, but still want to reap the benefits of snail mucin. This non-comedogenic moisturizer contains 97.5% snail mucin filtrate as well as vitamin E, organic aloe, AND shea butter. It's practically a recipe for better skin.
A Gold Bond neck and chest firming cream designed specifically for the area that's too often overlooked in skincare — your décolletage. In this cream, salicylic acid, glycerin, and aloe work to exfoliate dead skin cells and hydrate your skin, leaving you with a more plump, tightened, and firm appearance. All that for under $12! 👏
Laneige Lip Glowy Balm — a lightweight, moisturizing, and hydrating lip balm that smells like heaven and does the work of an angel. This fantastic blend of ingredients *isn't* sticky like many other gloss/balm combos, and each shade leaves a different, subtle tint!
OR Laneige's iconic overnight lip mask because it's a number one bestseller for very good, well-earned reasons! After a night with this on, you'll wake up with long-lasting moisturized lips that are softer than ever.
A cult-favorite tightening cream from Sol de Janeiro, a scrumptiously hydrating body cream that also provides temporary skin tightening thanks to its caffeine-infused formula. Plus, reviewers say that the salted caramel and vanilla scent smells DIVINE.
A Revlon hot air brush that produces gorgeous blow-out results while blow-drying your hair. The oval brush design smooths the hair, and the round edges create volume, leaving you with a salon-worthy blowout at home. It'll make ALL the difference when you've just showered and have to rush out the door or are just having a bad hair day and need some zhuzh. It works for all hair types, too!
A cruelty-free Essence lengthening mascara to get dramatically long lashes without the price of extensions or false strips. The trick is the wand's conic-shaped fiber brush that's designed to separate, sculpt, and lengthen your lashes *without* clumping. This bestseller has clearly earned the 215,000+ 5-star ratings!
A crème-to-powder waterproof eyeshadow stick that won't crease! It comes in bold mattes AND shimmering neutrals, making applying eye makeup the easiest part of your routine. Just glide, blend, and go! It even has a built-in smudger and a formula made with nourishing vitamin E and vitamin C.
A vegan nail-strengthening polish if your nails are constantly chipping, peeling, splitting, and could literally break with a snap of your fingers. This formula (which comes in clear or tinted shades!) is a low-maintenance way to strengthen weak nails. It can be used solo but works great as a base coat, too!
A box of pore-tightening, skin-lifting face masks a.k.a. the Skin1004 zombie masks known for minimizing pores and hydrating your skin at a fancy spa level — but in way less time and at a much cheaper price. They feature top-tier ingredients like albumin (which is found in egg whites), soothing aloe vera extract, and hydrating Centella Asiatica extract. Reviewers are clearly obsessed, as they have over 5,400 5-star reviews.
A bottle of sulfate-free biotin shampoo that'll moisturize your scalp and help promote hair growth! Maybe it's magic, or maybe it's ingredients like biotin, keratin, and zinc that are known to work wonders for hair. As Chandler Bing would say...do you SEE that before and after!?
And Mielle rosemary mint scalp oil, a constant sell-out after going viral on TikTok! It's a biotin-infused hair-strengthening oil that helps smooth split ends, moisturize dry scalps, and deeply nourish 3A–4C hair. In other words...you need to try it ASAP!
A Laura Geller color-correcting powder foundation for quick and easy coverage. It's perfect for daily use as it's a lightweight, light-coverage formula you'll forget you're even wearing.
OR Maybelline hydrating liquid foundation with buildable coverage and — wait for it — hyaluronic acid *and* collagen that work to hydrate and help repair your skin at the same damn time. The lightweight, breathable formula also prevents the cakey feel and look that sometimes comes with liquid foundation.
A Omnilux red light face mask for spa-level treatment right at home, any time you want! This skin-rejuvenating light therapy mask can help reduce the appearance of wrinkles, fine lines, and pigmentation. The therapeutic warmth can decrease redness and help your skin absorb your skincare products even more.
A bottle of Tend Skin Solution to treat *and* prevent painful razor bumps, ingrown hairs, and razor burn. The annoying worry about irritating sensitive areas is about to go POOF!
Maybelline Cheek Heat Gel-Cream Blush for pretty, natural-looking color. It's a super "low maintenance" beauty product, according to reviewers, and can be used on your cheeks, lips, and even as an eyeshadow. Each shade is a soft, buildable color with a dewy finish. The blush is also oil-free (yay!) and lightweight, so you'll have no problem wearing it all day long.
A facial hair trimmer if plucking any unwanted hairs above your lip and between your eyes takes up way too much time in your self-care routine. This ~electric~ option is painless and much faster.
OR a pack of multipurpose dermaplaning razors since unwanted peach fuzz can make for uneven makeup application, and who the heck wants to deal with that? This set comes with a handy pack of three, making it easy to remove unwanted facial hair and dead skin cells and shape those brows if you want to as well. Step away from the painful tweezers!
Tree of Life retinol serum — an easy, hyaluronic acid-infused solution to help reduce fine lines, wrinkles, and dark spots. This serum has earned nearly 19,000 5-star reviews (!!) filled with people sharing their ✨ magical✨ results.
And a pack of face wipes with retinol that removes makeup, cleanses your face, and is a small and easy way to make the collagen-producing ingredient a part of *every* step in your nighttime routine.
An anti-humidity spray since there's nothing more obnoxious than when you spend hours doing your 'do only for it to be ruined as soon as you step outside. This spray creates a waterproof coat around your hair that blocks out moisture and prevents frizziness. It lasts up to 72 hours (!!) or through two to three shampoos. Honestly, you'll wish you bought it years ago!
A splurge-worthy and dermatologist-recommended Elta MD tinted sunscreen because sun protection is a must at any age, but especially for those with sensitive skin. Though this tinted version only comes in two shades, the lightweight formula that provides SPF 41 coverage WHILE working as a foundation has made it a best seller. It's also not greasy, free of fragrance, non-comedogenic, free of oil, and free of parabens.
Or EltaMD *clear* sunscreen that's somehow perfect for those with oily skin, mature skin, acne-prone skin, AND sensitive skin. So, if you check all of those boxes you're about to be in heaven. It's got over 31,000 5-star reviews singing it's praises!
A peel-off lip stain, the lip stain that ~glides~ on a holographic blue and peels off to unveil a gorgeous, long-lasting lip stain! According to reviewers, it can withstand any eating and drinking you do throughout the day, too. At this point, it's not a want but a need!
I Dew Care's dry shampoo powder because it's a non-aerosol, travel-friendly dry shampoo that'll give you the ~illusion~ of clean, ungreasy hair in a matter of seconds — and what's more magical than that? Keep this in your bag for when you're in need of a luscious locks pick-me-up.
A teeth-whitening pen that's easier and way less annoying than the strips you have to leave on for 30+ minutes. Paying tons of $$$ at the dentist and dealing with whitening strips that never stay on properly are *not* our only options, folks! With this pen, all you need to do is twist out the whitening gel, brush it along your top and bottom row of teeth, and you're done.
A splurge-worthy bottle of Olaplex No. 3 for a salon-like hair treatment right at home. It's specifically made to repair damaged hair and restore your gorgeous locks.
OR a more affordable collagen-coating hair treatment because it's something reviewers refer to as "magic in a bottle." Say goodbye to frizz and grease after just 10 minutes (yep, 10!) with this in your hair!
A reusable Revlon volcanic face roller that'll absorb shine in seconds *without* messing up your makeup — how awesome is that? Simply roll it over any oily or greasy areas of your face and watch it work its magic.
Sunday Riley night oil because it does the hard work while you sleep! And I know we'll all happily take an effective product that needs minimal effort. This retinol, chamomile, and avocado-infused oil plumps your skin, reduces redness and fine lines and makes your skin feel as soft as a baby's bottom.
A TikTok-famous temporary eye tightener from Peter Thomas Roth! This gem helps smooth fine lines, wrinkles, and under-eye bags almost instantly. And if you don't think I'm serious about the "almost instant" part, just watch this TikTok and see it work in just three minutes!
OR! Catrice "Instant Awake" Under Eye Brightener — the holy grail, miracle-working superstar that conceals and brightens dark circles like no other... just ask the entire internet or read one of the 9,000 5-star reviews. This *tinted* concealer features both hyaluronic acid and shea butter, two ingredients that not only cover those circles now but also work to help reduce them in general over time. Do you see why everyone is obsessed now?!
Or some 24-karat gold collagen under-eye gels that'll help rid you of dark circles and puffiness within 20 minutes, thanks to ingredients like collagen and hyaluronic acid. Apply a pair while making dinner, reading a book, meditating, or just watching TV. They'll feel so hydrating!
A shampoo scalp massager because what's the point of washing your hair if you aren't truly getting to the roots?! Wasting money is a BIG time annoying, and this massager will help ensure your shampoo and conditioner reaches every inch of your head — zero wasted. The soft, thick bristles cleanse and exfoliate your scalp and are designed to stimulate blood flow and remove dead skin, dried shampoo, and other unwanted stuff on your scalp.
A bottle of professional-grade callus-removing gel that'll help eliminate rough, dead skin in *minutes*. Many reviewers say it only took as long as two to three to see results! After applying this gel, simply scrub with a foot file and your heels will feel brand new.
A set of flexible satin sponge rollers to save tons of time in the morning because you won't need to wake up at the crack of dawn to curl your hair. These will give you bouncy curls without the heat damage, and the satin material will help prevent frizz!
Cult-favorite Embryolisse, a French moisturizing cream specifically created to hydrate, protect, soothe, and nourish your skin. Many professional makeup artists use it as a primer as well, so you're really getting a great 2-for-1 deal here! 👏🏾
A hydrating E.l.f. CC cream for anyone looking for an ~airbrushed~ makeup look. It'll be like walking around with a filter on, except you're helping and protecting your skin, too! It's made with hyaluronic acid to provide hydration and peptides and niacinamide to help balance your complexion.
A magical lip balm to take your lips from rough and tough to soft and smooth! The shea butter formula hydrates and moisturizes your lips *and* is long-lasting, too.
A "flossing toothbrush" that reviewers with sensitive teeth find ~extremely~ helpful in a sea of tough-bristled options. It's designed with two types of bristles: flossing bristles that are 10 times thinner for really getting into the grooves between your teeth and regular firm bristles that are designed to last longer than the nylon bristles in most common toothbrushes. Also, you get to show off at the dentist now...so, there's that.
A stainless-steel blackhead spatula which uses high-frequency vibrations to unclog pores, which in turn will help your skin better absorb skincare products. What's the point of spending money on the priciest face serum you can find when it's not actually getting *into* your skin to do its job?? Use this easy scrubber once a day for five minutes (don't worry, there's a built-in timer so you won't have to time yourself) to ensure your skin gets a fantastic clean every time you use your favorite products.
A flat top foundation brush to make blending a ~seamless~ task thanks to its soft (yet firm!) bristles and easy-to-hold thicker handle. Reviewers say it works great for both powder *and* liquid foundations and that it doesn't absorb tons of product like beauty sponges do.