How a bold move could fuel innovation across the UAE's growing women's golf community

Khaleej Times

01-07-2025

In a sport traditionally shaped by its roots, a fresh wave of energy is redefining women's golf, and Tisha Alyn is leading the charge.
The former collegiate golf star and influencer has launched her own women's golf brand, ALYN (pronounced "all in"), with a clear purpose: to solve the everyday problems faced by women on and off the course.
With millions of followers across social media, Alyn is leveraging her platform to bring change that feels both personal and long overdue.
'What if I just did something? What if I created something? Utilise my following for the good and actually solve problems for the women's golf world,' Alyn told Fox Business in a recent interview. 'I personally never felt like, especially in apparel, that I have ever been represented, and so that really led me to create ALYN. We're quite literally all in on women's golf.'
Alyn, who spent nearly a decade sponsored by a sports equipment and apparel company, stepped away in 2023 to carve her own path. Her decision reflects a broader shift in golf, where individuality and innovation are starting to replace one-size-fits-all tradition - something golfers in the UAE, especially women, are resonating with as the game grows regionally.
Over nearly a decade in social media, Tisha Alyn has built a timeline of standout moments, from going viral with her first-ever dance video in 2016 to chatting with Tiger Woods in 2023 at the #TGRJRInvitational. Along the way, she's hit 100K followers, created viral challenges like the Topgolf Slide, partnered with major brands, and showcased her creativity through high-energy edits, choreography, and even fitness content.
A key part of Alyn's mission is apparel that actually fits and flatters women of all shapes and sizes, without compromising on course-appropriate standards.
'For our first launch, which was the Terra collection, we really wanted to showcase pieces that can solve the length issue,' she explained. 'Whether you are 4-foot-10 or you are 5-foot-10, we have an option for you to wear a dress where you can lengthen or shorten it to your liking.'
That kind of innovation is particularly relevant in the UAE, where female participation in golf is on the rise, and where the blend of modesty, style, and performance matters more than ever in women's athletic wear.
Alyn is also solving practical challenges most male designers have probably never thought of, like where to put a golf tee.
Alyn wants the brand to be seen in major golf retailers and country clubs, and she's committed to ensuring women of all ethnicities and sizes are represented.
At a time when women's sports, and women's golf, especially, are gaining long-overdue recognition, Alyn's message feels especially timely. It also presents an opportunity for golf communities here in the UAE to support brands that reflect both performance and progress.
As the sport evolves globally and locally, stories like Alyn's remind us that innovation doesn't always come from the top tours. Sometimes, it starts with someone who's simply 'all in.'