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‘35,000 screaming tourists': Brisbane's role in new tourism strategy

‘35,000 screaming tourists': Brisbane's role in new tourism strategy

The Age05-06-2025
Attracting bigger events, more business tourism and new product development will be Brisbane's focus for the next 20 years, as the government continues to cement its plan to grow the state's tourism industry.
Destination 2045: Queensland's Tourism Future was announced on Monday, but the news mostly concentrated on the introduction of 45 new ecotourism projects.
On Thursday, Minister for the Environment and Tourism Andrew Powell brought together stakeholders at 1 William Street to discuss how Brisbane fits into the plan, with events to lead growth in the local tourism industry.
'If we focus on events, it's sports, culture, music, business,' Powell said.
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'You can have a business event that brings in 5000 delegates that books out hotels. It means that your restaurants and your cafés are full. It means there's certainty around employment in those industries and jobs for locals.
'We want to be the events capital of Australia.'
The news is not entirely new.
Brisbane has been eyeing infrastructure to host larger stadium events since securing the 2032 Olympic and Paralympic Games, and has committed to building a new 63,000 seat stadium at Victoria Park.
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