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100 days in, these are the 3 ways the Trump trade fell apart

100 days in, these are the 3 ways the Trump trade fell apart

Money managers came into President Donald Trump's second term on the promise of tax cuts, DOGE savings, and pro-growth policies that would juice the stock market.
Many viewed tariffs as an afterthought.
"This might cause some market volatility, but we don't think it will derail US growth," Solita Marcelli, chief investment officer for UBS Global Wealth Management, said of Trump's tariff plans at a conference in November last year. "Let's not forget that during his first term, president-elect Trump was quite responsive to market reactions."
One hundred days after Trump's inauguration, the S&P 500 is down 10% from record highs, banks across Wall Street have raised recession odds, and investor sentiment is overwhelmingly negative.
How did it all go so wrong? Here are the three lessons Wall Street has learned the hard way over the last 100 days.
Tariffs are a bigger-than-expected focus
Wall Street got the biggest piece of the Trump agenda wrong: tariffs.
Trump's approach during his first term might have given investors a false sense of confidence and predictability.
"In his first term, he gave you all the good stuff first. He gave you the tax cuts, he started deregulating, and then he started focusing on the tariffs, and I think a lot of people expected that to happen again," James St. Aubin, chief investment officer at Ocean Park Asset Management, told Business Insider.
Instead, investors were slammed with executive orders levying tariffs from the start. The final extent of Trump's tariffs still remains to be seen as the president negotiates with other countries during the 90-day pause, but investors are no longer brushing off tariff concerns as an empty threat.
Some strategists remain optimistic. Jeff Schulze, the head of economic and market strategy at ClearBridge Investments, was surprised by the magnitude of the president's tariff policy. However, in a recent Franklin Templeton podcast, Schulze compared tariffs to the "spinach portion of the administration's dinner" — a necessary evil preceding "the dessert portion, which is deregulation and tax cuts."
Others are mapping out a worst-case scenario. Torsten Slok, Apollo's chief economist, believes that a tariff-induced recession could begin materializing by May as shipping traffic to the US slows to a halt.
Trump is focused on bonds over stocks
Investors initially believed Trump's tariff rhetoric would be checked by his desire to encourage growth in the stock market, meaning he wouldn't do anything crazy enough to spook equities.
Now, it's a different story. Trump's proven that he's willing to let stocks plummet — but he draws the line at rising yields in the bond market. Twice now, Trump has walked back some of his more extreme policies after a spike in Treasury yields — once after his Liberation Day tariffs, and again after he threatened to fire Jerome Powell.
"The focus is now really on the bond market, and he's willing to accept more pain and volatility in the short term on the equity side as long as the 10-year doesn't start to creep back higher toward 5% again," Jonathan Curtis, chief investment officer of the Franklin Equity Group, said. "His tolerance for pain in the equity markets is particularly high."
Why is the 10-year US Treasury yield coming into focus as the trade war rages on? Foreign buyers of US debt might be less inclined to continue holding US bonds if their countries are slapped with heavy tariffs, which means the US will have to offer higher yields to entice buyers, St. Aubin said.
That's the opposite of what Trump, who's prioritizing lowering interest rates, wants. A lower 10-year Treasury yield will stimulate the economy by bringing down mortgage rates, business loan costs, and the price of financing government debt, Curtis and St. Aubin said.
The AI-led market hype wasn't guaranteed to continue
With the Magnificent Seven carrying the S&P 500 throughout 2023 and 2024, it seemed reasonable to assume that Trump's pro-business stance would keep the Big Tech rally going. But investors failed to consider the extent to which tariffs would severely damper almost every aspect of the market.
As trade relations worsen, America's AI darlings — or any large American company for that matter — are at risk of being targeted by countries unhappy about tariffs, according to St. Aubin. If Trump makes it harder for imports to enter the US, foreign countries might push back with retaliatory tariffs and stop buying American goods as well. For example, Tesla is seeing plunging sales in China as local companies like BYD snatch up market share.
Another large concern for the Magnificent Seven firms has been how globally integrated their supply chains are for their tech products.
But on top of the trade war, growing competition in the AI space has called into question the swaths of cash these companies have thrown at building out the technology.
The Trump-driven market chaos is confounding, considering tech CEOs and billionaires curried favor with the president leading up to the inauguration, Curtis said, only to see their company stock prices plummet since then.
"We saw a number of the tech leaders show up on Inauguration Day, and so it has been with some surprise that things have gone the way they have gone, particularly around the tariffs and even with some of the legal cases that are continuing forward with Meta and Google," Curtis said.

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Subaru Is Making a Huge Bet on the Forester to Navigate Trump Tariffs
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Subaru Is Making a Huge Bet on the Forester to Navigate Trump Tariffs

Japanese automaker Subaru is resting on its bestseller, the Forester crossover SUV, to be its north star as it navigates the rough seas caused by the Trump administration's heavy automotive tariffs. According to a new report by Nikkei Asia, Subaru hopes the new Forester SUV will help cushion the blow from steep tariffs and keep its footing in its most important market. At the company's annual shareholder meeting in Tokyo this week, Subaru President Atsushi Osaki made it clear that Subaru will stay committed to its stateside customers. "We'll overcome this by maintaining the U.S. as our main market and balancing it with Japan and Canada," Subaru President Atsushi Osaki said at the automaker's annual shareholder meeting on June 25. To say that Subaru depends on the United States auto market to survive would be an understatement. According to its figures, more than 70% of Subaru's global sales are in the United States-far more than its Japanese automaking rivals like Honda and Toyota. In fiscal 2024, Subaru sold 662,000 vehicles in the U.S., or 71% of its total global sales of 936,000. Despite this, Subaru's manufacturing situation leaves it vulnerable to Trump's tariffs. Roughly half of Subarus sold in the States are Japanese imports, which means they're now subject to the 25% tariffs imposed by the Trump administration earlier this year. Subaru estimates those tariffs could cost the company $2.5 billion if they do not work proactively, making its $2.79 billion operating profit from the 2024-2025 fiscal year useless. However, the atmosphere around the shareholder meeting suggested that Subaru would heavily rely on the Forester as a savior for the marque. The latest version of the brand's most popular SUV first went on sale in the U.S. in 2024 with a purely gasoline version, followed by a Toyota-developed hybrid model released earlier this year. Demand is already strong. According to figures from Subaru of America, 15,434 Foresters moved off dealer lots and into the driveways of new owners in May 2025. As of last month, 84,629 Foresters had been sold since the start of this year, a 3.5% year-over-year increase. In addition, Osaki noted that strong Forester sales in Japan could reduce the impact of U.S. tariffs. "The new Forester is performing extremely well," Osaki said. He also added that the hybrid version was selling beyond its expectations. To help further cushion its tariff impact, Subaru plans to ramp up production in its U.S. factory in Indiana, its only overseas plant that makes finished cars. Starting this fall, Subaru will invest 40 billion yen (~$277 million) to begin producing the new Forester at the plant. The factory currently churns out around 340,000 to 350,000 vehicles annually, but Osaki said it could push past 400,000 with the new investment. Still, shifting more production away from Japan caused concern among shareholders. Subaru's domestic manufacturing operations are centered in Gunma prefecture, where many of its suppliers are also based. Osaki acknowledged the dilemma, noting that boosting U.S. output is impossible without its suppliers. "It's true that it would improve our ability to deal with the tariffs, but it would be would be difficult without cooperation from all of our suppliers," Osaki said in response to shareholder questions. "We need to think about this comprehensively." Subaru itself is in a precarious position. Last month, it informed dealers that price increases would add an additional $750 and $2,055 to the cost of vehicles, depending on the model and trim. Specifically, Forester buyers got a price hike between $1,075 and $1,600, depending on trim, while Crosstrek and Impreza buyers got hit by a $750 price bump. At the time, Subaru did not explicitly cite the tariffs as the reason behind the price bumps but noted that they are a response to "current market conditions." "The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products," it said. Fast-forward to now, it seems that Subaru is proactive in recognizing what is working and what is not, though it is tough to tell what the tariff picture will be. According to a new report by Bloomberg, Japan's chief trade negotiator Ryosei Akazawa is on his way to Washington, D.C., to hold his seventh round of trade negotiations with his American counterparts. Copyright 2025 The Arena Group, Inc. All Rights Reserved.

Pam Bondi fires three Jan. 6 prosecutors, sending another chill through DOJ workforce
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General Mills (GIS) Slashes Revenue Forecast as Trump Tariffs Squeeze Margins
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Of late, General Mills (GIS) can't catch a break. Despite this week's fiscal fourth quarter 2025 earnings report featuring a beat on earnings per share (EPS), its stock dropped due to concerns over the company's strategic reinvestments and the growing impact of U.S. trade policies. Indeed, the consumer food company expects flat-to-negative organic sales and a drop in adjusted operating profit for the upcoming fiscal year. As price data shows, investors have reacted negatively to this week's earnings news, causing GIS stock to decline by almost 6%. Confident Investing Starts Here: I believe that investors have every right to feel uneasy due to a combination of internal (volume loss in its key market) and external (Trump's tariffs) threats, making me cautiously Neutral on GIS stock. General Mills' Latest Financials In its fiscal fourth quarter, General Mills reported earnings per share of $0.74, surpassing analyst expectations of $0.71, while revenue met forecasts at $4.6 billion, a 3% year-over-year decline. Despite the earnings beat, shares of General Mills have declined and are now trading near 52-week lows. This reaction reflects a broader market trend: investor attention is typically more focused on forward-looking guidance than on backward-looking results, which is reasonable given that future performance carries more weight in valuation models. In that context, General Mills' cautious outlook for fiscal year 2026 has unsettled investors. The company expects organic sales growth to remain flat, with a range of -1% to 1%. However, the more significant concern was its guidance for adjusted operating profit, which is projected to decline by 10% to 15% in constant currency from the fiscal 2025 baseline of $3.4 billion. This anticipated drop is a result of a combination of internal and external challenges. Some of these pressures were already evident in the latest quarter. As TipRanks data shows, in its largest segment—North American Retail—net sales declined by 3%, despite volume remaining flat, indicating underlying pricing or mix issues that may persist. This dynamic signals a deliberate reduction in the average price per unit and aligns with the company's strategic focus on 'returning to volume growth.' However, slashing prices doesn't always translate into higher sales volumes, particularly when underlying brand challenges remain. To address this, General Mills is ramping up its advertising investments, a strategy that will likely support the company's upcoming expansion into the fresh pet food category under its Blue Buffalo brand. Trump Tariffs Stir Trouble for General Mills Increased Selling, General, & Administrative (SG&A) costs aren't alone to blame for General Mills' profitability woes. Donald Trump's infamous tariffs continue to be a significant external operating headwind for General Mills. In fact, much of the 10% to 15% operating profit can be associated with tariffs, given that many ingredients and packaging materials are imported from China, Canada, and Mexico. General Mills' Mitigation Strategy Founded in 1928, General Mills is well-equipped to navigate challenging environments and has several strategies in place to help manage current headwinds. One key initiative is its 'Holistic Margin Management' program, which targets cost savings of 4%–5% as a percentage of cost of goods sold (COGS). This effort could yield up to $100 million in savings by fiscal year 2026, helping to offset inflationary pressures on input costs. The company is also shifting focus toward higher-margin, higher-growth categories. A notable move in this direction is the recent divestiture of its yogurt brands, including Yoplait and Go-Gurt, to Lactalis and Sodiaal for $2.1 billion—a clear example of strategic portfolio realignment. This transaction not only simplifies operations but also provides additional capital to reinvest in innovation and brand development. As a result, the coming year is expected to emphasize product innovation and brand building, although these efforts may weigh on short-term profit margins. According to TipRanks data, GIS maintains a profit margin of ~13%. From a valuation perspective, General Mills' stock appears reasonably priced, trading at a forward P/E of 12.74 —approximately 32% below the Consumer Staples sector average. For comparison, The Hershey Company (HSY) trades at a P/E of 30.27, supported by more substantial EBITDA margins of 25.84% versus General Mills' 19.91%. Is GIS Stock Worth Buying? On Wall Street, General Mills carries a Hold consensus rating based on two Buy, nine Hold, and two Sell ratings over the past three months. GIS' average price target of $56 implies an 11% upside potential over the next twelve months. Earlier this month, Morgan Stanley analyst Megan Alexander assigned a Sell rating to GIS stock with a price target of $51. The analyst expressed caution due to the company's 'decelerating scanner data trends' and a 'decline in retail takeaway.' She also expects a 'high single-digit percentage decline in earnings per share (…), driven by several headwinds, including profit dilution from the yogurt divestiture, operating profit headwinds from resetting incentive compensation, and potential cost inflation impacts.' On the other side of the aisle, Bank of America Securities analyst Peter Galbo is more bullish on General Mills, issuing a Buy rating on its stock with a price target of $63. He highlighted operational improvements, including improved gross margins, and believes the company's guidance for FY26, which calls for a decline in operating profit and EPS, is 'manageable.' General Mills Faces Tough Choices with Strong Brands In conclusion, General Mills' strategy of prioritizing volume growth over near-term profitability has drawn mixed reactions, and with good reason. The company operates in a mature, highly competitive market, faces flat growth, and has limited flexibility in terms of margins. While its planned entry into the fresh pet food category is an encouraging step toward diversification, it's still unclear when—or if—the necessary investments to build and scale that brand will yield meaningful returns. Ultimately, this situation underscores a broader reality: even a legacy player like General Mills cannot rely solely on established brands. Continued relevance in the food industry requires ongoing innovation and investment. For income-focused investors, t he stock does offer a compelling 4.49% dividend yield. However, this alone may not justify the risk, particularly given that 10-Year Treasury Notes are offering comparable yields with far less volatility. At this point, General Mills' products may be more appealing on store shelves than its shares are in a portfolio.

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