Karl Lagerfeld unveils immersive pop-up in Seoul
Designed to allow visitors to dive deep into Karl Lagerfeld's world, the pop-up includes introductions to the maison's Parisian heritage, unique brand DNA, house codes, and curated storytelling. It opens to the public this Saturday, May 17, and will remain open until Monday, May 26, 2025.
'Seoul constantly inspires us with its creative energy and global influence. Our pop-up offers the opportunity to connect with both longtime fans and new audiences through a unique brand experience. As we shape Karl's future legacy, we're excited to share stories and deepen our dialogue with a city that continues to define global style,' said Pier Paolo Righi, CEO of Karl Lagerfeld.
The 230-square-meter pop-up has a futuristic aesthetic, metallic chrome accents, and sleek graphics in the brand's signature black-and-white palette. It will showcase Karl Lagerfeld's Spring-Summer 2025 ready-to-wear and accessories collections. One key highlight is the life-size Choupette costume worn by actor Jared Leto at the 2023 Met Gala, a playful tribute to Karl Lagerfeld's beloved cat.
'Bringing the world of Karl home to my birth city makes this pop-up especially meaningful. It's a chance to connect with a place that shaped my perspective, and to share that vision with a new generation here,' added Hun Kim, the Korea-born creative director of Karl Lagerfeld.
At the entrance, an oversized 'kameo' of Karl Lagerfeld's silhouette welcomes guests before a journey through a gallery showcasing iconic pillars of brand history; Karl Lagerfeld's most legendary quotes and sketches; or a replica of the desk in the late German designer's Paris office.
Also on display are the brand's visual universe, including the latest campaigns and Karl Ikonik perfumes, surrounded by elements of French architecture seen at the Maison Karl Lagerfeld. Fusing this with local Korean tradition, collars and white shirts are made of hand-crafted Hanji artwork, to mimic one of Karl Lagerfeld's most iconic designs. In the center of the space is an artistic sculpture made of white shirt collars, while a DJ booth sets the mood with curated beats.
There is also a Selfie Room and Lucky Draw with rewards for on-site purchases. Shoppers can win tickets by capturing a photo at the pop-up entrance, arriving in black and white to 'Dress like Karl.'
Karl Lagerfeld's latest pop-up is located at 99 Yeonmujang-gil, Seongdong-gu, Seoul, Korea.
Karl Lagerfeld today boasts 200 stores worldwide — including premium wholesale and franchise partners — with key flagships in Paris, London, Munich, Dubai and Shanghai, and a robust digital presence across Europe, the Middle East, and Asia via its Karl.com flagship.
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Salomon went a full-court press in Paris this just finished menswear season this week, with a fresh pop‑up, product unveilings and breakfasts – cool activations designed to reach new eyeballs and win new friends. With events that spread across Paris from the Marais to the Champs‑Élysées, the Alpine-born marque made the most of Paris's menswear scene, when the city is packed with editors, buyers and fully fledged fashionistas. The brand opened up the action with a Craft Reinvented bash in a pop‑up showroom space on Rue Turenne, where the brand proudly displayed many of their iconic shoes – like the new Gravel series – frequently disassembled the better to understand their high‑tech performance and advanced technology. Though historically an Alpine brand – founded in 1947 in the beautiful lakeside town of Annecy by father and son Georges and François Salomon – the marque pivoted into trail footwear three decades ago. 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Guillaume Meyzenq: 'I am from Grenoble, near Annecy. I grew up there and was very into skiing, though maybe not good enough for high-end competition. While completing my studies, I dreamed of joining Salomon, and got offered an internship back in 1994, joining Salomon in September 1996. And I never left! I started in sales, in the export department, and then became head of sales for the Middle East. Step by step, I did a lot of jobs, including Nordic ski business unit manager, R&D, and different marketing projects. Then some global roles, running footwear & bags. And for the past seven months, I have been CEO.' FN: Historically, how did Salomon pivot from ski to trail? GM: Salomon has always been driven by diversification — though we've done a lot of that diversification internally. We never go out and buy a brand. We started from bindings, moving to boots, then to skis, then Nordic skis, then snowboards, and then to footwear, a bit more than 30 years ago. 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People living in the city began not using cars, but walking and cycling everywhere much more. And people discovered that outdoor gear is much better for this sort of activity — more comfortable and, in the rain, far drier. So, we mix very practical products with this emotional dream of the mountain — the idea of going outside amid beauty. We combine the two, which is about when we began doing some collaboration — first with Boris Bidjan (critically acclaimed for their tough tech aesthetic), and then the Paris boutique Broken Arm (with a rugged rebel look). And we are still working together. FN: Another key change, then? GM: It was a pivotal moment for Salomon when we had just opened in this city. We realized that the way we designed products and the way we told the story of authenticity was appealing to consumers. So today, we have a clear positioning, which is the modern mountain sports lifestyle. Salomon is very modern — inventing new practices in the mountains and looking at consumers — which is why we launched our Gravel this spring with a major campaign. FN: In terms of design, to my eye, you blend practicality with a certain biomorphic look? GM: All our design and creation is based on functionality. That's the quick‑lace system, and the centipede, which is the kinda' zig‑zag pattern. We produced everything ourselves, except for GORE‑TEX. FN: And the result is that you are far more shoe‑driven than ski‑driven? GM: In terms of product categories, today two‑thirds of our business is footwear, 22% is winter sport, and 10% is apparel. This percentage in winter sports seems small, but we are still the world leader when you add together skis, boards and cross‑country. FN: What is your annual turnover? GM: I won't reveal that as the Anta Sports company (which includes Salomon) is quoted on the NYSE. So, we have some limitations. But I can say that in 2024, we passed the bar of $1 billion in footwear. So, we are in a very good place. FN: What sort will 2025 be? GM: Double‑digit growth. Worldwide, we have some 200 stores of our own, the majority of them in China, and a further 300 franchise stores. Performing well. Additionally, in terms of wholesale business, we are in more than 10,000 sales points. FN: In 2019, the brand was acquired by a Chinese‑Canadian consortium, Anta. How did that change the way you operate? GM: It was a big accelerator for Salomon — it led us to rethink how we reach the consumer by opening stores in strategic places, like the Champs‑Élysées in 2024. Now we have a store in the Marais, Opéra, and five in Paris. We opened a third store in London and a second in Milan. We have one in NYC and want another. We want to open 10 stores in the U.S., in LA, Miami and others, and to have concept stores in places like Berlin or Copenhagen. The idea is that our core business is still B‑to‑B, but we want to create impact with high‑visibility spaces where you can express what's best about Salomon — driving awareness. The DNA of Salomon is the modern mountain sports lifestyle, and I think that is a very nice place to be. Lifestyle is not just about chilling out — it's about sport, exercise, going out for a walk or to dinner — and we accompany you then. I believe that the consumer is greatly inspired today by the outdoors and the mountains, by being healthy, being active and biking. That's a huge and growing community. That's our community.
Fashion Network
a day ago
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Staging activations, winning new friends, CEO Guillaume Meyzenq outlines the strategy
Salomon went a full-court press in Paris this just finished menswear season this week, with a fresh pop‑up, product unveilings and breakfasts – cool activations designed to reach new eyeballs and win new friends. With events that spread across Paris from the Marais to the Champs‑Élysées, the Alpine-born marque made the most of Paris's menswear scene, when the city is packed with editors, buyers and fully fledged fashionistas. The brand opened up the action with a Craft Reinvented bash in a pop‑up showroom space on Rue Turenne, where the brand proudly displayed many of their iconic shoes – like the new Gravel series – frequently disassembled the better to understand their high‑tech performance and advanced technology. Though historically an Alpine brand – founded in 1947 in the beautiful lakeside town of Annecy by father and son Georges and François Salomon – the marque pivoted into trail footwear three decades ago. Today, Salomon competes directly with the likes of Adidas or Nike in terms of performance and directional style, albeit focused far more on mountain lifestyle. Many people – this author included – first acquired a Salomon product when buying skis, since Georges and François revolutionized ski design back in the 1950s. The Marais pop‑up riffs on that with the brand's signature fire‑engine red seen in the S/Lab running shoe series. Since 2018, Salomon has sponsored the Golden Trails World Series, high‑altitude runs in Kobe, Japan, the Pyrenees or the Rockies. A new category known as XT‑Whisper featured some great urban trail shoes in bold biomorphic patterns. All told, a very buzzy event over the two-floor space enlivened by DJ sets from @neilessadi and @yayayoune, where one could eat remarkably good pizza cacio e pepe, washed down by a negroni or two. One day later, Salomon feted the launch of the latest S/Lab Pulsar 4 in the busy flagship at 42 Avenue des Champs‑Élysées, or 'the Champs,' as Parisians like to call it. The average price point of Salomon footwear is €150, which is premium, but special capsule partnerships can push prices well above €500. Salomon has had its corporate ups and downs, including a major rightsizing in 2005. That year, it was acquired by Finnish group Amer, which also controlled Wilson. More recently, in 2019, Salomon was acquired by Chinese‑Canadian conglomerate Anta Sports. Completing a busy week, on the season's opening day, designer Jah Jah featured his latest collab sneakers with Salomon in his show at Dover Street Market Paris. Throughout the season in Paris, the marque appeared in fine fettle, which is why we hunkered down with lean and avuncular CEO Guillaume Meyzenq over fresh orange juice in Le Progrès café in the Marais. Fashion Network: How did you first start at Salomon? Guillaume Meyzenq: 'I am from Grenoble, near Annecy. I grew up there and was very into skiing, though maybe not good enough for high-end competition. While completing my studies, I dreamed of joining Salomon, and got offered an internship back in 1994, joining Salomon in September 1996. And I never left! I started in sales, in the export department, and then became head of sales for the Middle East. Step by step, I did a lot of jobs, including Nordic ski business unit manager, R&D, and different marketing projects. Then some global roles, running footwear & bags. And for the past seven months, I have been CEO.' FN: Historically, how did Salomon pivot from ski to trail? GM: Salomon has always been driven by diversification — though we've done a lot of that diversification internally. We never go out and buy a brand. We started from bindings, moving to boots, then to skis, then Nordic skis, then snowboards, and then to footwear, a bit more than 30 years ago. The birth of footwear came because we had several winters without snow across the globe, where Salomon and all the ski makers were about to go bankrupt — back in '89 to '91. And Salomon had this cross-country boot, with a very specific outsole, and working with the pattern maker, we began making shoes. It was a hiking boot to begin with. Before that, we had diversified into apparel, particularly in snowboarding. Then, in the early 2000s, we decided that trail running would be our sport, which is when we really started to engage in product innovation and small communities. I have a picture of the first Marathon du Mont Blanc, back in the early 2000s, which had just 50 people — and Salomon was sponsoring it from the beginning. And now it's very well structured and had its latest Marathon du Mont Blanc this weekend. The second recent pivot was due to Covid, which didn't start trends but accelerated them. People living in the city began not using cars, but walking and cycling everywhere much more. And people discovered that outdoor gear is much better for this sort of activity — more comfortable and, in the rain, far drier. So, we mix very practical products with this emotional dream of the mountain — the idea of going outside amid beauty. We combine the two, which is about when we began doing some collaboration — first with Boris Bidjan (critically acclaimed for their tough tech aesthetic), and then the Paris boutique Broken Arm (with a rugged rebel look). And we are still working together. FN: Another key change, then? GM: It was a pivotal moment for Salomon when we had just opened in this city. We realized that the way we designed products and the way we told the story of authenticity was appealing to consumers. So today, we have a clear positioning, which is the modern mountain sports lifestyle. Salomon is very modern — inventing new practices in the mountains and looking at consumers — which is why we launched our Gravel this spring with a major campaign. FN: In terms of design, to my eye, you blend practicality with a certain biomorphic look? GM: All our design and creation is based on functionality. That's the quick‑lace system, and the centipede, which is the kinda' zig‑zag pattern. We produced everything ourselves, except for GORE‑TEX. FN: And the result is that you are far more shoe‑driven than ski‑driven? GM: In terms of product categories, today two‑thirds of our business is footwear, 22% is winter sport, and 10% is apparel. This percentage in winter sports seems small, but we are still the world leader when you add together skis, boards and cross‑country. FN: What is your annual turnover? GM: I won't reveal that as the Anta Sports company (which includes Salomon) is quoted on the NYSE. So, we have some limitations. But I can say that in 2024, we passed the bar of $1 billion in footwear. So, we are in a very good place. FN: What sort will 2025 be? GM: Double‑digit growth. Worldwide, we have some 200 stores of our own, the majority of them in China, and a further 300 franchise stores. Performing well. Additionally, in terms of wholesale business, we are in more than 10,000 sales points. FN: In 2019, the brand was acquired by a Chinese‑Canadian consortium, Anta. How did that change the way you operate? GM: It was a big accelerator for Salomon — it led us to rethink how we reach the consumer by opening stores in strategic places, like the Champs‑Élysées in 2024. Now we have a store in the Marais, Opéra, and five in Paris. We opened a third store in London and a second in Milan. We have one in NYC and want another. We want to open 10 stores in the U.S., in LA, Miami and others, and to have concept stores in places like Berlin or Copenhagen. The idea is that our core business is still B‑to‑B, but we want to create impact with high‑visibility spaces where you can express what's best about Salomon — driving awareness. The DNA of Salomon is the modern mountain sports lifestyle, and I think that is a very nice place to be. Lifestyle is not just about chilling out — it's about sport, exercise, going out for a walk or to dinner — and we accompany you then. I believe that the consumer is greatly inspired today by the outdoors and the mountains, by being healthy, being active and biking. That's a huge and growing community. That's our community.
LeMonde
3 days ago
- LeMonde
Calm, softness and lightness prevail at Paris men's Fashion Week
High temperatures did not curb the enthusiasm of the fashion world during the final days of Paris Fashion Week menswear, which ran until June 29. Outside the shows, crowds of fans hoping to catch a glimpse of their favorite celebrities jostled with style enthusiasts trying to charm security into letting them in. But on the runway, the atmosphere was entirely different. A certain gentleness, a welcome sense of calm, prevailed. At Hermès, Véronique Nichanian, who has overseen men's fashion since 1988, echoed this sentiment: "This is a wardrobe for the city in the middle of summer. I wanted to infuse it with a sense of lightness and softness, like a pleasant breeze. I think we all need that right now." This vision translated into luxurious materials handled with great delicacy, such as fine leather overshirts and jackets with openwork details, tank tops and smocks in lightweight cotton or silk knits, oversized linen knit T-shirts and slightly loose cotton twill trousers that seemed to float around the leg. Sweaters with geometric prints were crafted in thick knits, but without heaviness. Large canvas and leather tote bags added a traveler's touch to this relaxed urban look. Around the neck, green, pink and yellow scarves with frayed edges, tied casually, contrasted with the almost autumnal palette of this beautiful summer collection. Summer 2026 also took on an urban feel at Officine Générale, which staged its show right on the street in front of its offices in the 6 th arrondissement of Paris. The brand, founded by Pierre Mahéo in 2012, has made functional wardrobes its trademark. This season, it brought a Riviera spirit to it. "Paris is a wonderful city, but it has one major flaw: It's far from the coast. So I imagined a Parisian summer collection that was both urban and seaside," the designer explained. Men – and women – in Officine Générale strolled the pavement in featherweight poplin wide-legged trousers, rolled at the ankles; striped or printed cotton shirts thrown over traditional striped sailor tops; and zip-up nubuck jackets. On their feet, soft slippers or leather flip-flops made for an especially light step, in keeping with this understated and effective collection. For Marine Serre, it was also a time for tranquility. There was no mega-show this season; instead, the designer chose the intimate setting of an art gallery to present her mixed collection. "I really wanted to focus on the clothing. An exhibition space is perfect for that, just like when you look at paintings." With upcycling and fabric recovery as a common thread, Serre offered wide-legged trousers and work jackets in denim patchwork, close-fitting blazers and scout-inspired shirts complete with integrated scarves and patches. The crescent moon logo – a house signature – adorned faded jeans, bomber jackets and shoe fastenings with equal flair. The advantage of such a close-up presentation was the ability to touch the garments and appreciate their craftsmanship, which certainly shone through. Imaginary island Bulgarian designer Kiko Kostadinov, based in London, has presented his collections in Paris since 2022. In a garage in northern Paris, some rooms spread with fine sand, the 30-something unveiled a collection inspired by a peaceful life on an imaginary island. Striped jackets and trousers were as light as pajamas, fine cotton shorts were roomy and soft polo shirts featured well-placed leather insets. Graphic patterns evoked waves or flowers, as did the collection's easygoing color palette: brown, green, blue. Large, supple bags reminiscent of shepherds' satchels and Bulgarian bagpipes completed the look. This return to roots was also present in the work of Willy Chavarria, coupled with a strong message. The California-based designer opened his show at the Salle Pleyel with about 30 men in white T-shirts and bermuda shorts, made in collaboration with the American Civil Liberties Union (ACLU, an advocacy group for individual and free speech rights). Seated with their hands behind their backs, they adopted a pose inspired by prisoners at the Salvadoran counterterrorism detention center, opened by the president of El Salvador in 2023. Footage of inmates there, many of them migrants deported by the US government since April, has circulated around the world. Accompanied by the powerful vocals of Mexican singer Vivir Quintana, the collection was titled "Huron," after designer Chavarria's hometown. The large, colorful suits echoed those he saw in his childhood, as did the wide ties. These were followed by roomy shorts, oversized blazers, layered polo shirts and short, zip-up jackets paired with baggy trousers, all to create a wardrobe of melancholic beauty. Finally, British designer Craig Green, a regular at London Fashion Week, presented his new collection at the Conservatoire National des Arts et Métiers. A master of deconstruction and a graduate of Central Saint Martins in London, Green has continued with his successful experiments: Parkas and trench coats were cut open at the back, jackets fastened with dozens of straps and swathes of fabric trailed from shirts and shorts. The prints were floral and colorful. "The older you get, the more you want to do simple things – like tend your garden, right?" the almost 40-year-old said with a smile at the end of the show. It was another way of conjuring up a sense of calm and softness.
