Zee Entertainment ME launches Arabic channels on TCL smart TVs
Zee Entertainment Middle East has partnered with TCL to launch its Arabic-language channels, Zee Alwan and Zee Aflam, on TCL Smart TVs in the United Arab Emirates, Saudi Arabia and Morocco. The collaboration allows viewers across the region to enjoy a selection of premium Bollywood movies and Indian drama series, fully dubbed and subtitled in Arabic, through TCL's Free Ad-Supported Streaming TV (FAST) platform.
Zee Alwan brings popular Indian drama series tailored for Arabic-speaking audiences, offering engaging, family-friendly content. Zee Aflam, on the other hand, focuses on Bollywood's biggest film releases, showcasing stars such as Shah Rukh Khan, Salman Khan, Shahid Kapoor and Alia Bhatt across a range of genres including romance, comedy, thriller and action.
Speaking about the partnership, Adil Memon, Acting Territory Head, Zee Entertainment Middle East, said: 'Our presence on TCL reflects our ongoing commitment to innovate around content delivery. It's about more than availability; it's about enabling discovery, enhancing engagement, and adapting to the changing ways viewers connect with entertainment.'
Rebecca Wan, Head of Business Development at TCL, added: 'We are thrilled to partner with Zee Entertainment to bring Zee Alwan and Zee Aflam to our FAST platform in the MENA region. At TCL, we are committed to delivering diverse and premium entertainment experiences to our users. This collaboration aligns perfectly with our mission to provide diverse content that resonates with our audience. By integrating Zee's rich catalogue of Bollywood movies and Indian dramas, we are enhancing our content offering and making TCL Smart TVs the ultimate entertainment hub for families across the region.'
This partnership is a testament to TCL's ongoing commitment to enhancing user experiences by providing culturally relevant and high-quality content to its expanding global audience.
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