Actor Rajendra Prasad calls for integration of arts and culture into education system
The actor was speaking at 'Telugu Tejalaku Kalaabhishekam', a felicitation programme for artists held at Nagaiah Kalakshetram. Mr. Rajendra Prasad was conferred with 'Vishwa Navarasa Natachakravarti' and the NTR International Award at the event.
Mr. Prasad said that art was an embodiment of power that awakens dormant societies. He urged the State governments of Andhra Pradesh and Telangana to integrate culture and arts into the mainstream education system to make it holistic.
The convention was jointly hosted by the Indian Telugu Writers' Federation and the M.V. Keshava Reddy Memorial Foundation. Noted writer Marripudi Devender Rao presided over the event. Over 200 artists from all over India participated in the function.
Noted lyricist Suddala Ashok Teja said that such occasions would help revive traditional art forms.
As many as 262 artists and cultural contributors were presented the 'Kalajyothi National Awards 2025.'
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