Koibird, Leslie Amon Team Up on Fruity, Fun Capsule
'My collaboration with Koibird was inspired by the exotic charm of bananas, the freshness of margaritas and the sweetness of summer fruits, capturing the essence of warm, carefree days. Bright, joyful pieces designed to evoke moments of togetherness and holiday memories,' said Leslie Amon, founder of her eponymous swimwear line.
More from WWD
Brands, Retailers Navigate Changes at World Retail Congress
'Bachelor' Alum Kelsey Anderson Debuts Cupshe Collaboration and Swimwear Campaign Inspired by 'Romance and Elegance'
Crocs and G-Shock Make Waves With Glow-in-the-Dark Shoes That Come With a Detachable Watch
The 10-piece collection includes yellow-hued dresses, pajamas, and crochet beachwear, some of which include playful fruit motifs.
'Leslie has been a Koibird partner since our inception; our clients love her unique take on resortwear,' said Shereen Basma, Koibird's chief product officer.
'We were keen to retain that individuality and create a full summer capsule that would cover most eventualities. Simple pieces that work hard for you when you're away; I love that all the styles can be mixed to create different feel-good looks,' she added.
While the retailer recently stepped away from e-commerce, the collection is available to shop online at leslieamon.com, and ranges in price from $160 for a crochet miniskirt to $610 for an ombré dress.
As reported, the luxury concept shop's founder and creative director, Belma Gaudio, said that e-commerce hasn't been working for the business, and instead is focusing her resources on the physical store at 62 Marylebone Lane.
'Our store is about magic. It's about stepping into a beautifully curated space, experiencing the brands, having that in-person experience with the team, learning about our designers and their stories. You can't do that online, no matter how much money we've spent with an editorial blog, direct mail and customer letters, you just cannot replicate that online,' she said.
Best of WWD
The Strategic Rise of Models at the Cannes Film Festival: Glamour, Fashion Brands and Media Millions
Cannes Film Festival's Sheer Dresses on the Red Carpet Through the Years: Sophia Loren, Bella Hadid & More [PHOTOS]
Celebrities Wearing Zara: From Melania Trump's Controversial Coat to Kate Middleton's Blazer Collection [PHOTOS]
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Elle
a day ago
- Elle
The First Look at Meryl Streep and Simone Ashley's ‘Devil Wears Prada 2' Gala Dresses Is Here
THE RUNDOWN A sequel to The Devil Wears Prada wouldn't be complete without a scene at some version of the Met Gala. Luckily, the movie filmed their take on the iconic fashion event on Friday, August 1, at the Museum of Natural History. Photos from the set show Meryl Streep dressed as her character, Miranda Priestly, wearing her idea of a perfect red carpet ensemble. Naturally, it's stunning. In the new behind-the-scenes images, Streep can be seen posing with Stanley Tucci, playing Nigel, wearing a rich red gown with an asymmetrical neckline, one long sleeve, and a dramatic full skirt. She had her short platinum hair swept back and wore statement earrings with red and white jewels and a red stone ring. Tucci wore a black tux with a polka dot bowtie and a long black and white scarf. Bridgerton's Simone Ashley, who plays a new character in The Devil Wears Prada 2, was also seen on set in a sculptural take on the little black dress. The skin-tight ensemble featured sheer panels across her torso and an elevated neckline of netted fabric decorated with black rhinestones. She accessorized with a small black purse, hair ornaments, and shimmering tights. Ashley's character details have been kept under wraps so far. Aside from Streep and Tucci, Anne Hathaway and Emily Blunt are returning for the sequel, and new cast members reportedly include Lucy Liu, Pauline Chalamet, Kenneth Branagh, Tracie Thomas, B.J. Novak, and Justin Theroux. Hathaway recently spoke about returning to the world of DWP with WWD. The star is also reprising her role in the upcoming The Princess Diaries 3. 'I was so beautifully cared for on both of those films,' she said of her experience as a young actress on set in the original movies. 'I was so guided and looked after and cared for by the communities that made both of those films in particular, each of their directors, Garry Marshall and David Frankel.' She added, 'I'm so excited that now I can do that for other people, that now I have the knowledge and the experience and the confidence to take care of other people on sets in which I'm looked at as a leader.'
Yahoo
2 days ago
- Yahoo
Western Craze Helps Boot Barn Kick Off Fiscal 2026 on a High Note as Firm Raises Full-Year Outlook
Boot Barn is starting a new fiscal year on a high note. In the first quarter of fiscal 2026, the Irvine, Calif-based footwear company saw net sales increase 19.1 percent to $504.1 million from $423.4 million in the prior-year period. Net income in Q1 was $53.4 million, or $1.74 per diluted share, compared to $38.9 million, or $1.26 per diluted share, in the prior-year period. More from WWD Safilo's Net Profit, Sales Rise in the H1, Helped by Asia-Pacific and Tariff Offsetting Measures VF CEO Says Vans Turnaround Is 'Coming Together' as Skate Comes Back Into Focus Deckers Stock Surges After Hoka and Ugg Fuel Q1 Beat These results were above the guidance Boot Barn laid out last quarter, which called for net sales in Q1 between $483 million and $491 million, representing growth between 14 percent and 16 percent over the prior-year period. Boot Barn noted that the increase in net sales in Q1 was the result of incremental sales from new stores and the increase in consolidated same store sales. In the first quarter, Boot Barn opened 14 new stores, bringing its total store count to 473 as of June 28. John Hazen, who was officially named chief executive officer of Boot Barn in May, said in a statement that the company's latest earnings are a 'strong start' to the year, highlighted by high-single digit consolidated same-store sales growth and successful new store openings, which drove 19 percent overall revenue growth. 'Demand was broad-based, with strength across all major merchandise categories and geographies,' Hazen said. 'At the same time, we improved gross profit 210 basis points, led by robust merchandise margin expansion which, along with solid expense control, fueled a 38 percent increase in earnings per diluted share.' The CEO added that as a result of the company's better-than-expected first quarter performance and the 'continued strength' Boot Barn has seen as it moves into the second quarter, the company is raising its full-year outlook while maintaining its prior guidance for the second half of the year. In fiscal 2026, Boot Barn now expects to earn total sales between $2.10 billion and $2.18 billion, representing growth of between 10 percent to 14 percent over fiscal 2025. Net income for the year is anticipated to be between $178.0 million and $205.8 million, or $5.80 to $6.70 per diluted share. The company also noted that it expects to open between 65 and 70 new stores throughout the year. This compares to the company's previous guidance, which called for total sales for the year between $2.07 billion and $2.15 billion, representing growth of between 8 percent to 13 percent over fiscal 2025. Previous guidance for net income for the year was anticipated to be between $169 million and $197 million, or $5.50 to $6.40 per diluted share. In the second quarter of fiscal 2026, Boot Barn expects net sales between $487 million and $495 million, representing growth between 14 percent and 16 percent over the prior-year period. 'With our four strategic initiatives delivering consistent results and the opportunity we have to double our store count, we remain confident in our ability to continue generating value for our shareholders over the long term,' Hazen added. Best of WWD All the Retailers That Nike Left and Then Went Back Mikey Madison's Elegant Red Carpet Shoe Style [PHOTOS] Julia Fox's Sleekest and Boldest Shoe Looks Over the Years [Photos] Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Yahoo
2 days ago
- Yahoo
American Eagle Responds to the Sydney Sweeney Ad Backlash and Branding Experts Are Mixed
After more than a week of near-nonstop scrutiny on social media, in the mainstream media and among consumers, American Eagle Outfitters has addressed the controversy facing its new ad campaign featuring Sydney Sweeney. The sportswear and denim company posted on its Instagram Friday afternoon, saying: ''Sydney Sweeney Has Great Jeans' is and always was about the jeans. Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.' More from WWD Travis Scott Debuted Nike's Next Collaboration With Cactus Plant Flea Market Sydney Sweeney's American Eagle Ads Sized Up by Crisis Specialists TikTok's Tanner Leatherstein Joins Stow London as Director of Craftsmanship In one of the campaign's promotional videos, the 27-year-old 'White Lotus' and 'Euphoria' actress is seen lying on the floor zipping up her jeans, as she says, 'Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color.' The camera then focuses on her face, when she says, 'My jeans are blue.' The narrator then says the campaign's tag line: 'Sydney Sweeney has great jeans.' Some questioned the narrative and the use of 'genes,' seeing a sign of eugenics. Executives at American Eagle were not available Friday afternoon to comment further, according to Rebekah Margulis, associate vice president of fashion and retail at Shadow, the outside public relations firm that American Eagle works with. Sweeney has not commented publicly about the controversy, nor has the stylist Molly Dickson, who worked on the campaign. Sweeney's most recent post to her 25 million Instagram followers reads, 'I have great jeans…now you can too.' That included a short video from the campaign of her closing the trunk of a car and then wiping her hands on her backside as she walked away. American Eagle's response post had racked up more than 36,600 likes and 5,483 comments. Some offered such remarks as, 'I can't believe this is all real.' And 'It's really clear who you're all aligning yourselves with and the world's watching and acting (shopping) accordingly.' Others offered 'Liberal meltdown incoming.' And 'Your intern really cooked with this one.' Asked about AEO's response Friday, Sacred Heart University professor David Loranger said its approach is 'counter to everything that is a branding standard and what business schools teach about crisis management. Perhaps American Eagle was surprised by the reaction to this ad, but if they had taken the time to beta test it in the first place, they wouldn't be in this mess.' From Loranger's viewpoint, 'to get such a vehement reaction from [some] consumers and to double down is sort of unheard of, and in my opinion, ignores their target market.' He compared the campaign to one that might have been done by American Apparel's founder Dov Charney or Abercrombie & Fitch's former chief executive officer Mike Jeffries in their heydays. Loranger said, 'To disregard market reaction is not only arrogant but shows complete indifference to consumers. The market determines what's acceptable and not acceptable, not the brand. It will be interesting to see where this goes. Who knows? It may become an advertising business case where we will teach what not to do. In any event, they should fire their copywriter.' Former Levi's brand president Jennifer Sey, who is CEO of XX-XY Athletics, offered a different take. 'There is no reason for American Eagle Outfitters to apologize or backtrack because some women on TikTok, who probably never bought the brand anyway, don't like it,' she said. Sey said she has been pitched 'this exact campaign many times' over the years. She added, 'It's an obvious one. A play on words. Nothing more. A beautiful woman, looking great in her jeans, [who is] at the top of her career and celebrity, and in on the joke? Sweeney's self-awareness and humor are what make the ad unique and fun.' Sey offered, 'If I were advising American Eagle Outfitters, I'd tell them to ignore the haters. Stand strong. Don't cower to the bullies who want to make everything a tale of oppression — even a fun ad campaign for jeans. The cancelers can't cancel anymore. They've lost their power. They just haven't realized it yet.' Sew Branded's founder Scott Woodward said Friday that the jeans-genes 'clever word play' in the campaign 'just feels off' given the current cultural zeitgeist and that 'struck a nerve with loyal Gen Z consumers and advertising media types, too.' Digging in and not acknowledging how it made consumers feel might exacerbate the situation, according to Woodward. 'Confidence in and celebrating everyone is a definitely good message for them, as they've owned that successfully and beautifully for a long time,' he said. Noting how the AEO brand case study on how to know your consumer is one that he has shared while teaching students at Parsons School of Design, Woodward said he was 'rooting' for AEO, as Sweeney was another wonderful, culturally relevant partner with whom to collaborate on their storied jeans brand.' However, Loranger speculated about how Sweeney's personal brand may be impacted by the backlash. 'Here, it may be the sponsor brand that drags down the celebrity, rather than the reverse, as in the Travis Scott-Dior fiasco. Her people are probably in damage control mode.' A few years ago Dior postponed the release of its menswear collaboration with the musician after 10 people were killed in a stampede at his Astroworld music festival in Houston in to the launch in an interview with WWD, American Eagle's chief marketing officer Craig Brommers described the campaign as 'potentially one of the biggest gets in American Eagle history.' He said, 'Sydney Sweeney is the 'It' girl of the moment, and she is helping us create the 'It' jeans campaign of the season. Sydney really encapsulates American Eagle. She is the girl who can play the red carpet but she's also the girl next door, and that duality really defines Gen Z and Millennials.' The Sweeney campaign's July 23 launch reportedly helped to increase the market value of AEO by $400 million. AEO's stock closed Friday down less than 1 percent at $10.74. Best of WWD 'Wednesday' on Netflix: All the Costumes on Jenna Ortega, Catherine Zeta-Jones and More Why Tennis Players Wear All White at Wimbledon: The Championships' Historic Dress Code Explained Kate Middleton's Looks at Trooping the Colour Through the Years [PHOTOS]
