TikTok shop joins Lectra's e-commerce platform, Neteven
TikTok Shop joined the network of Neteven, the e-commerce platform by technology company Lectra. Neteven already collaborates with major online marketplaces such as Amazon, Asos, Decathlon, and Zalando. Thanks to this new partnership with TikTok, a subsidiary of tech giant ByteDance, fashion brands can now sell their collections through one of the most popular social media channels, Lectra announced in a press release.
Neteven offers fashion brands a central SaaS solution for managing their online sales. The platform streamlines product information, inventory management, and order processing, while automating sales across multiple marketplaces.
TikTok Shop is an integrated shopping environment within the TikTok video app. It allows users to discover and purchase products directly without leaving the app. The feature is already active in countries including the UK and the US and recently launched in France, Spain, and Italy. A launch in the Netherlands and Belgium is expected soon, although an exact date is yet to be confirmed.
This integration is a strategic step for fashion companies looking to capitalise on social commerce. Greg Zemor, chief executive officer of Neteven, stated that affiliated brands achieve an average of 35 percent more online sales within six months. Moreover, the time-to-market is reduced by approximately 80 percent.
"This growth is not only due to our technology but also to the strength of our marketplace network," said Zemor. "I am therefore particularly pleased to add TikTok Shop to our network." This article was translated to English using an AI tool.
FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com
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