Italian Brainrot: the weirdly addictive AI trend
Inside the world of Italian Brainrot
The moment Italian Brainrot began to spread like wildfire was when kids and teens started sharing these images and characters in various formats – story videos, songs, memes. Thanks to their repetitive sounds and ridiculous names, they're incredibly easy to remember and mimic.
Today, Italian Brainrot has grown so much that it could almost be considered a meme series of its own. Some of the most popular characters include:
Tung Tung Tung Sahur – A wooden statue with arms and legs, holding a log. Its name imitates the sound of a drum, with a backstory that it wakes you with three beats – and if you don't get up, it hits you on the head.
Tralalero Tralala – A three-legged shark wearing blue Nike shoes, made 'cool' by walking or running instead of swimming.
Bombardiro Crocodilo – A mash-up between a crocodile's head and the body of a B-17 bomber aircraft.
Bellerina Cappucina – A ballerina whose head is a cappuccino cup, always dancing with energy and joy.
The effect on Thai kids
Italian Brainrot hasn't just gone viral online – it's also made its way into real-life behaviour among school children. One person who has observed the trend up close is a Bangkok Post staff member and mum to a third-grader. She shared:
"It began when my child returned from school with these odd names -- essentially meaningless words used as nicknames from AI-generated cartoons."
"Primary pupils giggle uncontrollably upon hearing these "Brainrot" terms. Some schools have banned them from classrooms as they cause such disruption."
"The content is watchable but lacks substance to me. But then again, when we were children, we hardly extracted profound meaning from our cartoons either. Perhaps we grew up with Aesop's fables and moral tales, feeling compelled to find some deeper message in everything we consumed. This generation may not feel that necessity quite so keenly."
"I think this is rather a personal matter -- those capable of reflection will manage it, whilst those who cannot... well, it's simply rather a pity."
"The more intriguing question is why children have the time to scroll endlessly through these brief AI clips in the first place. If parents wish to prevent addiction, they must exercise proper supervision. It's as straightforward as that, really."
This is a clear reflection that while Italian Brainrot may seem like harmless nonsense, it can have negative impacts if not handled or understood properly.
From digital to local: when memes leave the internet
Italian Brainrot is no longer just an internet trend – it's starting to show up in the real world too. In Thailand, for instance, local vendors have begun selling dolls and keychains modelled after the characters.
One vendor, who gets her stock from Sampheng Market – a well-known hub for accessories, clothing, toys and gifts - admitted she didn't know much about the characters. She was simply advised to try selling newer figures.
Characters like Tung Tung Tung Sahur and Tralalero Tralala have proven popular among customers, sold in various sizes – from small keychains priced at 30 Thai Baht to larger ones for 100 Baht. It's a sign that the trend appeals across different price ranges.
Adapting to AI-driven content
At first glance, Italian Brainrot might seem like just another fleeting internet craze. But in reality, it reflects how children today consume media in the digital age – where content evolves rapidly in both positive and negative directions. It's now more important than ever for parents and educators to understand the kinds of content kids are engaging with.
The key lies in encouraging diverse and meaningful media consumption to help children grow up in a digital world in a way that's both creative and safe.
In the end, Tung Tung Tung Sahur might just be the starting point for meaningful conversations between generations – about how the world is changing, and how we can all coexist happily in a time when technology is an everyday part of life.
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Bangkok Post
7 hours ago
- Bangkok Post
Your horoscope for July 18-24
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(♥) Something long hidden in the shadows may rise to the surface. This could cause a rift in your connection, but there's a clear intention and effort from both of you to get through this turbulence. What doesn't kill your relationship makes it stronger. (⚤) A new crush gives you butterflies, but they could be a drama king/queen with a plot twist up their sleeve. An old flame might try to get back into your life to get back at you. ♉ Taurus Apr 20 – May 20 (⏰) You'll ride a wave of creativity and sharp instincts, effortlessly adjusting to any sudden changes in plans. Be ready for urgent tasks, sudden work trips and off-the-cuff pitches. A sweet payoff waits at the finish line and keeps you motivated. Give your best to get big results. (₿) An opportunity to seek new income or seal deals comes your way. You'll be raking in sweet results faster than you think. An asset you own might shoot up in value. A cousin or friend might hit you up for a loan. 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(₿) You finally see a fair return from past efforts or investments. Your finances look stable. Make sure to double-check any financial documents before signing. A tiny oversight now could turn into a major headache later. (♥) Couples treat each other with the same care and respect whether they are at home or out in public. They are each other's sources of encouragement and thoughtful advice. You and your partner might stumble into a new hobby that brings you closer and adds a little zing to your everyday life. (⚤) Sparks fly between you and someone from work or a work-related social event. You two may decide to get to know each other in secret to prevent gossips. A stranger might slide into your DMs with big flirty energy. ♋ Cancer Jun 21 – Jul 22 (⏰) You'll pick up new skills quickly. You can handle the resources, budgets and communication game better. Your main job and side gig keep you firing on all cylinders. 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A good dose of patience and a heart-to-heart conversation can work wonders for your relationship. (⚤) You won't meet anyone who makes your heart flutter next week. Deep down, you don't want to be in a relationship now. You love your single life. Going solo might turn out to be your key to happiness. You're a happy Sink (single income, no kids), for now. ♑ Capricorn Dec 22 – Jan 19 (⏰) A sudden staff shuffle and pressure from the bigwigs will stretch your hours and test your patience. It won't be easy, but if you push through, there's a sweet payoff or incentive waiting at the end. Creative entrepreneurs, protect your ideas. Someone in your circle might be plotting to claim them theirs. (₿) The seeds you planted with your past financial efforts are about to sprout. Keep an eye out for fresh ideas to hack your way through money hassles and trim the fat off your budget. An opportune time to tidy up your taxes and debt comes your way. 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Bangkok Post
11-07-2025
- Bangkok Post
Your horoscope for July 11-17
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Family time is on the cards, whether it's a fun trip, a chill gathering, or meeting your (future) in-laws. (⚤) Your rizz attracts attention both IRL and in your DMs. Before diving headfirst into romance, pause and listen to your intuition. Watch out for players, scammers and fling-seekers if you're a relationship person. Protect your heart first. ♉ Taurus Apr 20 – May 20 (⏰) Your instincts and creativity are in sync, making it easier to decipher situations and find smart solutions. You could turn complex tasks and crises into clean wins and wow others by going outside the box. You get props from the bigwigs for your brilliant ideas. Some colleagues admire you for your drama-handling skills. (₿) The payment or reimbursement you've been waiting for finally comes through. Whether you're selling your property or working as an agent, there's a strong chance you'll seal the deal. You may come up with a brilliant new plan to grow your wealth. (♥) Couples treat each other with the same love and respect whether at home or out in public. Embrace fresh adventures. Explore trendy new spots and make sweet memories together. Expect a little celebration and plenty of Insta-worthy moments to capture. (⚤) Cupid's got your back next week. If you've never been in love, prepare for a magical "love at first sight" moment. If love isn't new to you, sparks might fly with someone from your past or someone new who feels familiar. ♊ Gemini May 21 – Jun 20 (⏰) You often finish your tasks before the punch-out time. However, a colleague may ask you to help them out or show them how to do something. Your boss may assign you a secret assignment to elevate your standing and credibility. Your professional circle is expanding, and a female friend could tip you off on an exciting job opportunity. (₿) The money you've been expecting is coming soon. 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(₿) A good or bad surprise awaits. Expect the unexpected, from an extra income to a surprise bill or fine. Maintain tight control over spending and stay one step ahead with your budget. Just because your friend swears by an investment doesn't mean it's your golden ticket. (♥) Couples sit down to discuss money matters. They may not agree on everything, but still share the same goals. Expect heartfelt moments and fun adventures with your partner. Speaking of adventures, your sexy time may get saucier. (⚤) A romantic connection could spark while travelling, swiping through dating apps or interacting on social media. Watch out for drama beneath the surface. Unspoken truths, a hidden agenda, or even a surprise rival might pop up. ♌ Leo Jul 23 – Aug 22 (⏰) Your persistent efforts are on the cusp of fruition. Higher-ups will take notice, bringing you a chance to advance on your career ladder. No matter where you're working from, you'll manage expectations and meet every deadline with ease. 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You might even discover a new dream to share, adding a fresh spark to your love story. (⚤) You're in your most confident era. If you ask someone one, you're likely to get a yes. Someone from another country may slide into your DMs to get to know you. ♏ Scorpio Oct 23 – Nov 21 (⏰) Colleagues will be all ears when you share your ideas and project roadmaps. A group project seems poised for great success and your team may get to go out to celebrate. Your content/ads/campaign may go viral. If you're in a creative field, get ready to ride a tidal wave of inspiration while the Muses bless you. (₿) Your past financial decisions yield results. New income streams might open up. Your existing assets could appreciate in value. You finally treat yourself to something you've been eyeing while still staying comfortably on track with your savings goals. (♥) You may not like what your partner did but you decide to keep quiet about it for now. You don't want any dark clouds hanging above your relationship. A stranger who's unaware of your relationship status may slide into your DMs. (⚤) You may hit the reset button and pull the plug on a situationship. If you're still holding back because of past relationships, you could finally wave goodbye and move on with confidence. Get ready to explore what (and who) truly lights your day. ♐ Sagittarius Nov 22 – Dec 21 (⏰) You'll power through your to-do list and nail your work goals with full energy. Exciting new offers — a transfer, a fresh start in a new city or a shiny role elsewhere — might pop up. Just be sure to double-check the fine print and get all your questions answered. Once you decide, there's no hitting rewind. (₿) An opportune time to seek new income sources and seal deals is coming. Resist the urge to splurge. You don't need to have the must-have items. Set a strict budget and stick to it. Beware of a new type of phishing scam. Don't click on any suspicious links. (♥) Couples have to adjust to something new in their relationship. They may have to maintain a long-distance relationship due to unforeseen circumstances. Travelling together might stir up jealousy when a stranger flirts with either of you. (⚤) Someone from work or a spot you frequent might surprise you with extra attention and flattery. An old flame or someone from your dating past could slide into your DMs for a casual hookup. It may be better to pass on this. ♑ Capricorn Dec 22 – Jan 19 (⏰) If your work is like a garden, it comes to full bloom, and you collect rewarding flowers and fruits. Your main job and side hustle demand extra attention. You might even level up to managing bigger budgets or resources — a solid step forward. Higher-ups and clients are counting on your magic touch. (₿) Financial support requests and fundraising efforts are likely to get the green light. You might see the money you've been waiting for start to roll in. Skip the dice and pricey entertainment. Treat yourself responsibly. (♥) A secret or financial matter that's been buried might come to light. This might cause a rift in your connection, but there's a clear intention and effort from both of you to address it together and keep the spark alive. (⚤) You have flirty exchanges with admirers in the flesh and online. Someone you're familiar with but not close to may confess their love for you. You have several admirers to choose from and can't decide who you prefer. Take some time to connect with yourself. Trust your instinct. ♒ Aquarius Jan 20 – Feb 18 (⏰) Get ready for a jam-packed schedule. Be ready for top-tier projects and behind-the-scenes missions. Higher-ups and clients know you're their go-to person. Sort out your priorities and see every new task as an opportunity to flex your skills. A sweet payoff or incentive awaits at the finish line. Remember to hit pause now and then to recharge. (₿) You can pay for all your needs with ease. Watch out for surprise expenses that can considerably drain your wallet. Someone close might hit you up for a loan. Don't be afraid to say 'no' or offer only what feels acceptable to you. Beware of get-rich-quick schemes and scams. If it sounds too good to be true, there's probably a catch. (♥) Your connection might feel a little out of sync, like you're both dancing to different beats. Instead of getting frustrated, see this as an opportunity to understand and acknowledge each other's differences. (⚤) Social scenes, online chats and hobbies might bring some new faces and romantic vibes your way. Don't worry if it's just light, friendly banter at first — real sparks take a little time to fly. Stay open and enjoy connecting with people. Meaningful connections often start in the most unexpected ways. ♓ Pisces Feb 19 – Mar 20 (⏰) Your continued persistence will bear fruit. Well-deserved recognition could reignite your passion. Fresh opportunities in your main job and side gigs await. Your articulate voice and innovative ideas will drive you forward. Business owners, new markets, local and abroad, are ripe for the picking. (₿) You're likely to earn more than you anticipated and checking your bank balance feels so good. If you've been working toward specific money goals, get ready to hit a major milestone or watch your progress speed up beyond expectations. Something you thought was gone could even make a surprise comeback. (♥) Get ready for heart-to-heart talks about money, property or even big next steps like moving in or planning a wedding. Any tension or disagreement will vanish in a flash. Fresh experiences and fun adventures await, along with plenty of shared laughter. (⚤) A change of scene or a dating app swipe might spark instant, hot romance. But remember that the magic might fade once you're back home — at least you'll bring a fun memory back with you.
Bangkok Post
05-07-2025
- Bangkok Post
Gyotaku: From catch to craft
Gyotaku, or fish printing, was a traditional method used by Japanese fishermen to record their catches before photography existed. Centuries ago, the practice was roughly done by using natural ink, such as squid ink, applied on the fish, then pressing it with a piece of paper or fabric found on the boat. The printing images were once seen merely as a way for fishermen to show others their prizes from the sea. Over time, the intricate ridges and scales, depicted in a completely different way from photographs, were revered as an art form. This printing technique was developed and valued by Japanese aristocrats. With its life-like imprints, the craft has captivated worldwide art enthusiasts, including Jaturun 'Thank' Rungruengsaowapak, one of the few gyotaku artists in Thailand. The 31-year-old said he first saw gyotaku hanging on a restaurant wall, and its outstanding beauty made him wonder how it was created. 'I had to learn it by translating texts from Japanese or English as there was hardly any information in Thai at the time,' Thank said, recalling his introduction to gyotaku three years ago. Thank also owns a bar in Bangkok where fish sashimi is served. 'I'm crazy about the diversity of fish,' he said. 'My key goal is to print all Thai fish species.' The process began by drying off the fish's surface as much as possible, since any remaining moisture would make it difficult to control the ink during painting. The black ink used for gyotaku is called sumi, which is also used in Chinese calligraphy. Sumi ink, made of pine cones or fish skin, is food-safe, allowing the fish to be processed for eating afterwards. Shading techniques vary by artist when applying ink to the fish, Thank explained, saying his preference was to depict the fish as close to reality as possible, so he applied more ink to patterned areas and less to plain parts. The traditional Japanese paper used for gyotaku is called washi. In Thailand, however, there is mulberry paper, known as saa paper, which Thank said offers similar quality. With steady hands, the craftsman pressed the paper onto the fish, gently guiding each finger along its ridges and scales. Flipping the paper revealed the printed image as if the fish had drawn itself, while the final step was to add an eye, the only feature drawn by the artist. 'Beyond being caught and cooked, the fish lives on in the art,' the Thai gyotaku artist said. His works and live printing are now featured in the Thailand Printmaking Festival being held at Central Chidlom, Bangkok, running until July 15 on the second floor's event hall. Discover more about the artist's ink journey in the interview video by the Bangkok Post below.
