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Inside Cartier's Global Mission to Empower Women

Inside Cartier's Global Mission to Empower Women

Elle30-05-2025
Cartier is more than a storied house of the finest jewelry, it's a brand dedicated to platforming women in philanthropy. Since 2006, the Cartier Women's Initiative (CWI) has nurtured women-run and -owned businesses across social, economic, and environmental fields. In its nearly 20 years, the program has championed 330 entrepreneurs and awarded $12.2 million in financial support. CWI is open to any applicant across the globe, offering successful candidates a $100,000 grant for their initiative.
In 2020, the house took its mission one step further by honoring former fellows with the CWI Impact Awards. For its second installment, Cartier transported guests and honorees to the World Expo in Osaka, Japan earlier this week to present the 'Women's Pavilion,' the first of which was staged five years ago at the Expo in Dubai.
At the pavilion, the nine former fellows shared stories about their inspiring and impressive work. 2013 fellow Nabita Banka has radically transformed India's access to public bathrooms with her Biotoilet. 'We had an idea for a solution, then we proved it worked. However, I knew I couldn't tackle open defecation and lack of access to sanitation facilities by myself,' Banka says in a statement.
While living in Nairobi, 2019 fellow Caitlin Dolkart noticed ambulance sirens were rare and that residents rarely called them because of slow response times. 'The World Health Organization (WHO) estimates that approximately 50 percent of emergency-related mortality and morbidity could be avoided in low-income countries if ambulance response times were faster,' she explains. Through her app Flare, ambulance drivers are now able to have a direct line of communication with local hospitals, filling a crucial gap in the emergency medical system.
The winners of the 2025 Impact Awards will receive an additional $100,000, mentorship, and media visibility to continue to expand their work.
Applications for the Cartier Women's Initiative are open now through June 24, 2025 at 8:00 A.M. EDT (2:00 P.M. CEST).
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