Lexica No 8174 Hard The Times & The Sunday Times
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Daily Mail
5 hours ago
- Daily Mail
Vogue readers furious after spotting 'disturbing' AI models in an ad in the prestigious magazine
It looks like fashion label Guess is not shying away from using artificial intelligence in its ad campaigns - after the brand ran a two-page spread in this month's August edition of Vogue that was 'produced' by an AI marketing company. The advertisements appeared about halfway through Vogue's August print issue, showing a woman with bouncy, long blonde hair modeling two different outfits on separate pages. The images were not part of Vogue editorial, but instead, presumably paid advertisements for the Guess brand that appeared in the famous fashion bible. In one ad, the model sat at a café table with a cup of coffee, wearing a light blue romper covered in mesh floral detailing, as well as a gold watch and necklace from the brand. The other photo depicted the same AI model in a black-and-white chevron print dress, carrying a matching Guess handbag in front of a 'shop' filled with hats in their window. In the fine print on the side of the ad, it read that the campaign was produced by 'Seraphinne Vallora on AI.' Seraphinne Vallora is an agency that designs 'editorial level AI-driven marketing campaigns and cinematic videos,' its campaigns featured not only in Vogue but also in Elle and Harper's Bazaar. On its website, London-based founders Valentina and Andreea stated that they wanted to use AI to brands' advantage. 'We want to harness the incredible power of AI to revolutionize marketing images. We realized that AI offered a cost-effective, hassle-free path to design brilliance,' the website reads. 'No more expensive travel or complicated arrangements, We wanted to make it all accessible, to companies of all sizes. 'An easy solution to market their companies without the stress and complications.' Daily Mail reached out to Guess for comment. But the advertisement didn't seem to slip past eagle-eyed fashion fans, as it went viral on X (formerly Twitter) on Thursday morning. Popular account Pop Crave posted a TikTok made by user @lala4an, which showed the ad. However, Pop Crave incorrectly claimed that Vogue was using the AI models - when it was in fact Guess. But even so, it looks like many fashion fans weren't happy with the choice, as they furiously responded to the Pop Crave post. 'This is kinda sad. There's so many people who would love to be on the magazine just for them to be giving these opportunities to AI…' one user wrote. Another agreed, 'That's disturbing. This is the direction AI should not be going in... wow.' 'AI is not even sparing the fashion industry,' someone else typed. One X user pointed out, 'Great. The new beauty standard will be, literally, unobtainable because it's not real.' Others, however, thought that it was a great sign for the future. 'The future is here. Takes less time and much cheaper to make,' someone shared. Another agreed, 'Well, it's cheaper.' The advertisement comes just one year after OpenAI and Vogue's publishing parent, Condé Nast, announced a partnership together, per BBC. The deal involved allowing ChatGPT and its search engine, SearchGPT, to display content from Vogue and its other publications like GQ. The deal was reported to be multi-year.
Scottish Sun
6 hours ago
- Scottish Sun
The more comical the action at women's Euros, the more woke BBC get – one pundit's pearl of wisdom was red card offence
A SIMPLE equation is at play with the BBC and ITV's coverage of the women's Euros – the funnier the football gets, the more earnest the pundits must become. To the point, when things go really haywire, they sound more like they're dissecting Garry Kasparov versus the Deep Blue chess computer than the latter stages of a football tournament. 7 BBC's pundits during the England/Sweden game 7 Pundit Gabby Logan for BBC Sport Credit: Instagram/gabbylogan 7 Ian Wright during ITV's coverage of England/Italy semi-final Credit: Pixel8000 A sly reference to the exquisite mayhem of the England/Sweden penalty shoot-out, in Zurich, on BBC1, which has to be a contender for the...
The Independent
9 hours ago
- The Independent
Why TV dance star made last-minute withdrawal from live show
Janette Manrara, a former Strictly Come Dancing professional, was forced to pull out of a live performance of the musical Chicago on Wednesday, 23 July. Manrara is currently starring as Roxie Hart in the UK tour of Chicago, which is performing at Blackpool's Winter Gardens. She announced on Instagram that she was "unwell" and needed to rest to recover quickly, expressing deep apologies to the audience. Manrara reassured fans that she is "on the mend" and hopes to return to the stage soon, praising the rest of the cast for their performance. Since leaving her professional dancing role on Strictly in 2021, Manrara has co-presented the spin-off show It Takes Two.
