Best Amazon Prime Day deals UK 2025: Ninja, Apple, LEGO and more
Read on for our pick of the best Prime Day deals - from unmissable tech offers to must-have beauty bargains that you don't want to miss.
Amazon Prime Day deals
For the first time in Amazon Prime history, the 2025 sale spans four days.
This means Prime members have double the time to shop the biggest Amazon offers.
Prime subscribers can find everything from tech deals and kitchen gadgets to hair and beauty bargains and style staples in the sale.
You'll also spot plenty of Amazon device deals on items like Echo speakers, Fire TVs, Ring doorbells, and other gadgets, plus major price drops on top brands and trending products.
Last year's Prime Day was record-breaking, with more items sold than any previous event.
Independent sellers (mostly small and medium-sized businesses) sold more than 200 million items during the 2024 sale.
Just remember: to take advantage of these incredible deals, you'll need an Amazon Prime subscription (there's a 30-day free trial), currently costing £8.99 per month or £95 per year.
For all the latest deals we spot online, there's also our Prime Day 2025 live best deals blog.
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Amazon Prime Day: The best deals live now
Amazon Prime Day is here, and the deals are already too good to miss.
Here's our pick of the best Prime Day deals available right now.
Best Amazon tech deals
Best Amazon beauty deals
Best Amazon home deals
Ninja Foodi Dual Zone Digital Air Fryer, £124.99 (was £218.99) - buy here
Finish Ultimate Infinity Shine Dishwasher Tablets Bulk Lemon 100 Dishwasher Tabs, £12.99 (was £40) - buy here
eufy G50 Robot Vacuum Cleaner, £99.99 (was £199.99) - buy here
Russell Hobbs 20 Litre 800 W Black Digital Solo Microwave, £66.50 (was £89.99) - buy here
Tefal Blender & Soup Maker Perfectmix Cook, 2L, £113.99 (was £199.99) - buy here
Best Amazon garden deals
MAMMOTION YUKA mini 500 Robot Lawn Mower, £699 (was £749) - buy here
eufy E15 Robot Lawnmower, £1,299 (was £1,499) - buy here
Amazon Basics Round Plant Stand, £16.46 (was £20.88) - buy here
PURPLE LEAF 3 M Round Garden Cantilever Parasol, £237.15 (was £279) - buy here
Amazon Basics Gas Grill Outdoor Barbecue BBQ Cover, £15.99 (was £19.11) - buy here
Best Amazon toy deals
Made for Amazon BuddyPhones PlayTime Volume-limiting Bluetooth Child Headphones, £19.99 (was £44.99) - buy here
Amazon Basics Wooden Toy Box, £42.24 (was £49.99) - buy here
Lego Star Wars The Dark Falcon Set, £114.99 (was £159.99) - buy here
Lego Star Wars C-3PO Figure, £89.99 (was £124.99) - buy here
Melissa & Doug Wooden Ice Cream Toy Shop, £39.49 (was £49.99) - buy here
When was the last Prime Day event?
The last Prime Day took place on 8-9 October 2024, giving bargain hunters a full 48 hours to snap up exclusive deals.
Prime members were treated to thousands of discounts across everything from tech and beauty to home essentials and fashion, with many items hitting their lowest-ever prices.
The 2024 event was Amazon's biggest Prime Day to date, with shoppers saving millions and independent sellers seeing record-breaking sales across the two-day shopping extravaganza.
Here are the dates of previous Prime Day sales:
2015: 15 July
2016: 12 July
2017: 11-12 July
2018: 17-18 July
2019: 15-16 July
2020: 13-14 October
2021: 21-22 June
2022: 12-13 July
2023: 11-12 July
2024: 16-17 July
2025: Set for 8-11 July
Do I need to be a Prime member to take part in Prime Day?
Yes, if you want access to the current Prime Day deals, you'll need to sign up for a Prime membership.
Never been a member before? You're in luck – Amazon offers a 30-day free trial for newbies.
This essentially gives you full access to the mammoth sale and all the Prime perks without spending a penny.
Just be sure to set a reminder – you'll need to cancel before the 30-day trial ends to avoid being charged the £8.99 monthly fee.
If you're planning to keep Prime long-term, you can save by opting for the annual membership at £95 (that's like getting two months free compared to paying monthly).
How much is Amazon Prime?
An Amazon Prime membership costs £8.99 per month or £95 for the whole year – but with all the perks on offer, it could save you a fortune.
Amazon's yearly subscription service gives you access to a treasure trove of benefits, from quick delivery to binge-worthy telly and exclusive discounts.
The annual membership works out cheaper than paying monthly, saving you nearly £13 over the year – perfect if you're planning to stick with Prime long-term.
Not sure if it's worth splashing the cash?
Amazon offers a 30-day free trial for new members (or anyone who hasn't been a member in the last 12 months).
This means you can enjoy all the Prime perks – including access to Amazon's current sale – without spending a penny.
Just remember to cancel before the 30 days are up if you don't want to be charged.
Do Prime Day deals change daily?
The Prime Day discounts are here, and they are a bargain hunter's dream - but you need to be quick off the mark to grab the best ones.
The mega-sale features a mix of different deal types.
Some offers (particularly Amazon's own devices) will stick around for the full sale period.
Then there are "deals of the day," which last a limited time – or vanish even quicker if stock runs out.
These typically feature bigger brands and more desirable products, so don't hang about.
For the real bargain hunters, Amazon drops limited "lightning deals" which appear and disappear in the blink of an eye once stock is gone.
How long will Prime Day 2025 deals last?
For the first time, the shopping event spans four days – but don't expect everything to stay live that long.
The Prime Day sale is set to end on July 11, 2025, but the best bargains typically sell out in just hours (sometimes even minutes), especially on popular tech, toys, and homeware.
With millions of shoppers all hunting for the same deals, stock disappears lightning-fast.
Our top tip? If you spot something you've been eyeing up with a massive discount, grab it today.
Hesitate and you'll likely miss out – these deals wait for no one!
Does Amazon have Prime Day deals on everything?
Prime Day is a shopaholic's dream, with discounts across virtually every Amazon department.
Major categories like tech, home and garden, kitchen gadgets, beauty, fashion, toys, and household essentials take center stage, featuring both bestsellers and hidden gems.
There are also plenty of big-name brands slashing prices, alongside lesser-known options that are worth checking out.
Amazon products (like Echo speakers and Kindles) see some of the biggest discounts of all.
Whether you're shopping for yourself or hunting for gifts, you'll find something on sale in whatever category catches your eye.
Can students take part in Prime Day?
Yes, students can get in on all the Prime Day bargains.
Amazon offers students a special Prime Student membership that comes with all the same perks as regular Prime but at a serious discount – just £4.49 monthly.
Even better, students get an incredible six-month free trial (compared to the normal 30 days), giving you access to all the Prime Day deals without spending a penny.
To qualify, you'll need:
A valid .edu email address
Proof you're currently enrolled in a school or university
The student discount lasts for four years or until you graduate (whichever comes first) – making this one of the best bargains going for cash-strapped students!
Sign up for Amazon Student to make sure you don't miss out on the massive sales event.
How do I cancel my Amazon Prime 30-day free trial after Prime Day?
If you're taking advantage of an Amazon Prime trial to grab Prime Day bargains, you'll need to cancel before your 30 days are up to avoid being charged the full membership fee.
Luckily, cancelling is a doddle – here's exactly how to do it:
On your phone or tablet:
Open the Amazon app and tap the profile icon at the bottom
Tap 'Your Account'
Select 'Manage Prime Membership'
Tap 'Manage Membership' at the top
Hit 'Update, cancel and more'
Scroll down and tap 'End membership'
Finally, tap 'Cancel My Benefits'
On your computer:
Head to Amazon.co.uk/gp/primecentral
Click 'Update, cancel, and more' below 'Membership'
Click 'End membership'
Select the yellow 'Cancel My Benefits' button
Click 'Continue to Cancel'
Confirm by clicking 'Cancel Membership'
The good news? Even after cancelling, you'll still keep all your Prime benefits until the end of your trial period.
You'll see the exact end date displayed on the screen after cancelling.
And don't worry – if you end up forgetting to cancel and get charged, Amazon may offer a full refund if you haven't used any Prime benefits since the trial ended.
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18 minutes ago
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I've found the best UK Prime Day deals at Amazon – here are 115+ expert-approved offers
All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we may earn affiliate revenue. *If you click on a link in this story, we will earn affiliate revenue. Prices are correct at the time of writing but are subject to change. PRIME TIME I've found the best UK Prime Day deals at Amazon – here are 115+ expert-approved offers Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) AMAZON'S annual Prime Day 2025 event is here. For the first time ever, Amazon is kicking off the sale event over four days, instead of two, giving Prime members even more time to scoop the exclusive deals going live over the coming days. Sign up for Scottish Sun newsletter Sign up Prime Day started at midnight and will run until midnight on Friday, 11 July. Only Prime members will have access to hundreds of fantastic, limited-time discounts on everything from Amazon devices and smart home accessories to beauty buys and home and garden appliances. So bargain-hunters will need to sign up to access the savings, and if you have never joined Prime before, you can make the most of the 30-day free trial. Throughout this week's event, our shopping experts will be hunting down the best Prime Day UK deals and sharing them with you here on our live blog and our Amazon Prime Day hub. Our Sun Shopping experts will also be sharing their top shopping tips, what products they have tried and tested that are on sale during the event and what items are really worth purchasing, as well as any rival sales and deals worth taking a look at this week. As always, we advise you to shop around and compare prices during the sale to ensure you really are getting the cheapest possible price. Join Amazon Prime here on a 30-day FREE trial now to access the Prime Day sale event Check out the best Prime Day deals in our guide - updated daily by our team of shopping experts Browse the best Prime Day beauty deals here in our guide Don't miss all the best home and garden Prime Day offers Follow our blog for the best offers available...
