Meet the Audi-driving milkman of Faridabad

Indian Express

30-04-2025

For the past few years, Amit Bhadana had been selling milk to neighbourhoods in Faridabad using a rather unusual mode of transport — not the typical cycle one usually associates with a milkman, but a 750CC Harley Davidson.
Earlier this week, the 34-year-old upgraded his delivery vehicle — he now delivers milk in an Audi A3 Cabriolet worth Rs 70 lakh.
Bhadana, a former employee at multiple private banks, has a family-run dairy business based out of Mohabatabad — they own over 30-plus cows — about 10k km from the city. From 7 am to 9 am, he delivers milk in two large 60-litre steel cans to neighbourhoods in Faridabad, including Sainik Colony, Sector 2,1 and parts of NIT.
'I started out delivering milk on a Honda bike during weekends while still in (DAV Centenary) college, to help out my brother,' says Bhadana. 'Then, after getting a job, I got a Bullet..In 2022, I bought the Harley.'
Noticing the attention he was getting from customers and children, in January 2023, he uploaded a reel on Instagram of himself delivering milk on the bike.
The reel garnered 3.1 million views. There's been no looking back since.
'The attention I have been getting since then has been intense. I get mobbed, flanked for photos and videos,' he smiles.
Doing what may not always be an aspirational occupation for today's youth, he admits he did have apprehensions initially. 'But… I enjoy it. Automobiles are my passion, and I am getting to help family too.'
He is not worried about the lack of profit, but insists his mode of delivery is not leading to any losses. '… If God's blessings and good fortune continue, then I will upgrade to an even better vehicle,' he adds.
On the social media and news coverage he has been getting, he says, 'It is really pleasing, and makes me feel like a mini celebrity at times.'
He says he often grabs eyeballs and gets requests for a lift when he's dropping his brother's children to school in his Audi.
His decision to buy fancy vehicles, though, was initially met with resistance at home. 'My father asked why I was spending so much… more so when I was buying the Audi. But I stood my ground, and said this is the time to follow my passion, and they relented.'
He remains tight-lipped about whether he needed a loan for any of the purchases.
His father retired from the Army and manages the family's organic farm and business with his two other sons. Bhadana is married with two young daughters.