KPDN eyes RM300,000 in sales through KBBM at Southern Zone tour
ISKANDAR PUTERI: The Domestic Trade and Cost of Living Ministry (KPDN) is targeting over RM300,000 in sales through the Buy Malaysian Goods Campaign (KBBM) during its Southern Zone Carnival Tour 2025, which began here yesterday.
KPDN Business Development Division director Adiratno Che Ani said the KBBM pavilion recorded RM93,910 in sales on the first day alone, despite coinciding with several large-scale events in the state.
'We are confident that Johor consumers' purchasing power will help us surpass RM300,000 in total sales over the three-day programme, which involves 63 vendors,' he told Bernama at the carnival in Puteri Harbour today.
He said the pavilion features entrepreneurs from Johor, Melaka and Negeri Sembilan, representing a variety of local brands that are gaining traction among consumers.
'Among the well-known names taking part are Zus Coffee, Adabi, Mamee Double Decker and Simplicity (Gaya Loop), along with strategic partners such as Proton and Perodua, which are showcasing their products outside the pavilion,' he said.
Adiratno said the campaign not only focuses on food and beverages, but also highlights household items, health and beauty products, clothing and other lifestyle goods produced by local entrepreneurs.
'KBBM has been revitalised to boost public awareness and confidence in locally made products, which are comparable in quality to international brands. It also provides more space for local entrepreneurs to tap into wider markets,' he said.
He also urged the public to visit the carnival this long weekend and support local vendors, many of whom may not yet be widely recognised as Malaysian-made brands.
'Some products are so well branded that people don't realise they are local. This is the perfect opportunity to identify, try and support Malaysian-made goods,' he said.
The KBBM 2025, launched by Domestic Trade and Cost of Living Minister Datuk Armizan Mohd Ali yesterday, aims to expand the market reach of local products, reduce reliance on imports, boost domestic economic growth, and support local entrepreneurs, especially micro, small and medium enterprises (MSMEs).
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Sinar Daily
an hour ago
- Sinar Daily
Bentong ginger to boost Kota Tinggi economy
The move could help generate sustainable income for the people, secure the country's ginger supply, and reduce dependence on imported ginger. 28 Jun 2025 06:00pm The ginger cultivation programme, an initiative involving Universiti Putra Malaysia (UPM) and residents, aims to empower the rural economy through high-value agricultural projects, ultimately positioning Kota Tinggi as a national food valley. - Bernama photo KOTA TINGG - Bentong ginger has the potential to be the country's strategic crop with Kota Tinggi as the primary hub for its production and processing, said Kota Tinggi MP Datuk Seri Mohamed Khaled Nordin. He noted that the move could help generate sustainable income for the people, secure the country's ginger supply, and reduce dependence on imported ginger. The ginger cultivation programme, an initiative involving Universiti Putra Malaysia (UPM) and residents, aims to empower the rural economy through high-value agricultural projects, ultimately positioning Kota Tinggi as a national food valley. - Bernama photo "We import about 80 per cent of ginger for domestic use. We need to secure ginger supplies by cultivating and sourcing the crop locally. "This effort not only provides (economic) opportunities for the people but also helps to curb the outflow of funds from the country,' he told reporters after officiating the ceremony to harvest young Bentong ginger in Kampung Gembut, Tanjung Sedili, near here recently. He said the ginger cultivation programme, an initiative involving Universiti Putra Malaysia (UPM) and residents, aims to empower the rural economy through high-value agricultural projects, ultimately positioning Kota Tinggi as a national food valley. Mohamed Khaled said the Bentong ginger cultivation initiative in the area has shown promising results, delivering high returns in a short period, making it one of the most viable cash crops. "In terms of market price, one kilogramme can fetch up to RM40, and each plant can yield about two kilogrammes. Earlier during the programme, we saw 300 plants, and the harvest cycle is every six months. ...with 300 plants, participants in this programme could earn about RM24,000 over six months. "This means they can potentially earn RM4,000 a month. The cultivation and care process is simple, with guidance provided by the university. Mature ginger can go for up to RM60 per kilogramme,' he said. Elaborating, he said that by setting up cooperatives and participating in the downstream industry, residents can generate extra income by processing ginger-based products. He also announced his long-term plans to transform Kota Tinggi into the country's primary hub for the ginger industry, covering cultivation, value chains, and downstream products. He urged the community not to rely solely on government aid but instead to actively participate in agricultural projects to ensure long-term sustainability and success. Meanwhile, Kota Tinggi Timur Area Farmers Organisation chairman Hashim Muhammad said the project has the potential to create more job opportunities, generate additional income for farmers, and uplift the rural community. He said today's event marked the rural community's commitment to exploring high-value crop cultivation, expressing hope that the initiative can be expanded across the entire Kota Tinggi parliamentary constituency. - BERNAMA
New Straits Times
2 hours ago
- New Straits Times
Durian frenzy: Over 3 tonnes sold in 12 hours at Domestic Trade southern zone carnival
ISKANDAR PUTERI: More than three tonnes of durian, equivalent to about 2,000 fruits were sold out in 12 hours on the first day of the Rahmah Madani Sale in conjunction with the Domestic Trade and Cost of Living Ministry 2025 Southern Zone Carnival held at Puteri Harbour yesterday. Durian trader Mohd Hairul Mohd Aziz, 43, from Batu Pahat, said the affordable promotional prices ranging from RM25 to RM35 per kg for the premium Musang King variety, compared to the market price of RM40 to RM60 was the main reason for the overwhelming response from visitors. "From 10am to 10pm yesterday alone, we managed to sell almost three tonnes of durian. "Today, we're targeting to sell another four tonnes, insya-Allah," he told Bernama when met at his sales tent at the carnival today. Commenting on the Eat Local Fruits campaign launched yesterday by Agriculture and Food Security Minister Datuk Seri Mohamad Sabu, he described the initiative as a timely move to bring Malaysia's agricultural produce into the spotlight. "Malaysian durians are among the best in the world. "If events like this are organised more often, locals can enjoy premium durians that are usually exported," he said. Mohd Hairul also expressed his support for the expansion of the Rahmah Madani Sale and campaigns to promote local fruits, especially now that some imported fruits are subject to Sales and Services Tax (SST). "This is the best time for us to aggressively promote local fruits. "The quality is excellent and should be the rakyat's first choice," he said. Visitors also welcomed the campaign which offers affordable prices while boosting demand for local agricultural produce. Siti Rubiah Manshor, 51, said local fruits should be the people's top pick, especially in the current economic climate. "It's a shame if local fruits aren't our first choice, while foreigners are scrambling to buy them. "This campaign to eat local fruits is great, but it needs to be implemented consistently," she said. Yesterday, Domestic Trade and Cost of Living Minister Datuk Armizan Mohd Ali launched the Buy Malaysian Goods Campaign (KBBM) 2025, themed 'Jom Beli Lokal' (Let's Buy Local), aimed at expanding the reach of local products and reducing dependence on imported goods. – Bernama
The Sun
2 hours ago
- The Sun
ASEAN economic integration boosts regional financial independence
KUALA LUMPUR: Greater economic integration within ASEAN is driving efforts to establish an independent regional financial system, reducing dependency on external currencies and improving monetary stability, according to a Malaysian analyst. Lee Pei May, a political expert at the International Islamic University Malaysia, highlighted in an interview with Xinhua that these measures aim to mitigate financial volatility rather than target any specific country. The shift toward local currencies for intra-ASEAN trade will streamline cross-border transactions, expand market access for micro, small, and medium enterprises (MSMEs), and boost regional tourism. 'The push for the use of local currencies has been ongoing for some time, as it helps strengthen the economic integration of ASEAN member states -- an important goal that ASEAN seeks to pursue,' Lee explained. She noted that other regions are also reducing reliance on dominant foreign currencies like the US dollar due to external interest rate fluctuations and policy shifts that can destabilize exchange rates. Cross-border payments in local currencies offer faster, cheaper transactions while shielding businesses from external volatility. Lee emphasized the tourism sector as a key beneficiary, as travelers within ASEAN will no longer face the inconvenience of currency exchange. The Regional Payment Connectivity (RPC) initiative, initially involving Malaysia, Thailand, Singapore, Indonesia, and the Philippines, has expanded to include Vietnam, Laos, Brunei, and Cambodia. 'The participation would bring about seamless cross-border transactions and boost tourism in the region,' Lee stated. Growing awareness of risks tied to US dollar dependency has accelerated ASEAN's push for financial resilience. 'In the past, certain currencies were viewed as stable, but due to increasingly unpredictable global developments, this perception is shifting,' Lee added. She warned that economic tools used to pressure policy differences could have adverse effects, reinforcing the need for regional financial safeguards.
