DHL, Saha Boost Thai E-Commerce Logistics
Under this partnership, DHL in Thailand will support the development of Saha Group's domestic and international e-commerce business through DHL's world-class logistics and supply chain solutions, covering domestic and international delivery services, online marketing strategy development, fulfilment enhancement, and comprehensive import-export service quality.
E-commerce Market Growth Opportunities
E-commerce is becoming a key driver of the global economy. Thailand's e-commerce market was valued at USD 29.127 billion in 2024, with a growth rate of 10-15%, and is projected to grow at 20-25% in 2025.
The number of e-commerce users in Thailand is expected to increase continuously by 4.8 million people between 2025-2029, while the global e-commerce market will be valued at USD 6.8 trillion in 2025, driven by over 2.77 billion global online shoppers (33% of the world population), expanding to USD 7.95 trillion by 2027.
New E-commerce Platforms Drive Growth
To capitalise on e-commerce market growth opportunities, Saha Group has launched the "Friday Fair" e-commerce platform for the domestic market, enabling consumers to access over 700,000 quality Thai products 24/7, with DHL eCommerce managing the order management system and nationwide delivery services.
For the global market, Saha Group has developed the "BigXShow" platform using a live commerce model to promote Thai products to global markets in partnership with LALA Stations from South Korea, connecting with influencers from five countries: Thailand, South Korea, Japan, Malaysia, and Singapore. DHL Express manages the order management system and international delivery service, enhanced by MyGTS tools to simplify customs processes.
Both platforms have received positive market response, with Friday Fair and BigXShow showing continuous growth in user numbers and order volumes, reflecting the potential of Thai entrepreneurs to grow and drive the digital economy.
Executives' Quotes
Mr. Pipope Chokvathana, Director and Executive Director, Saha Pathana Inter-Holding Public Company Limited
"Amid economic volatility, e-commerce remains a vital channel for reaching modern consumers and serves as the main pathway to business growth both domestically and internationally. The success of Friday Fair and BigXShow platforms is made possible by having a professional partner with a global network like DHL to strengthen our logistics and transportation capabilities both domestically and internationally. Logistics is the critical factor that determines e-commerce business success. DHL is a strategic partner with experience operating in markets worldwide. The combination of our local market understanding and DHL's world-class service standards will create sustainable competitive advantages.
We are confident that regardless of any changes that may occur, having a strong domestic business foundation and reliable international partners will serve as pillars that help us grow stronger and seize new opportunities in any situation."
Mr. Kiattichai Pitpreecha, Chief Executive Officer, DHL eCommerce Southeast Asia
"DHL eCommerce has an intimate knowledge and understanding of Thailand's e-commerce market landscape, cultivated over the years through close partnership with local entrepreneurs and SMEs. Leveraging our global logistics expertise, we are the quality leader and the trusted partner of choice for customers in Thailand who seek reliable, high-standard domestic delivery services at affordable prices.
We are delighted to be a crucial part of Saha Group in supporting Saha Group in achieving its e-commerce expansion goals through differentiated delivery quality that meets consumer expectations on all fronts. We believe that a seamless and satisfying shopping experience is fundamental to driving sustainable growth in the e-commerce sector."
Mr. Herbert Vongpusanachai, Managing Director, DHL Express Thailand and Head of Indochina
"Thailand's export sector is growing robustly, with growth reaching 14.9% in the first five months of the year, demonstrating that Thai products have strong potential and are well-received in global markets. Meanwhile, 52% of online shoppers worldwide are seeking products from foreign countries, reflecting the strong trend in cross-border e-commerce markets. As a leader in international express delivery, we are not merely package delivery providers but serve as a bridge helping Thai products and Thai SMEs reach foreign consumers quickly and efficiently.
We are proud to partner with Saha Group in driving international e-commerce through DHL's global network, making it easy for Thai products to reach global markets and enhancing Thailand's competitive capabilities on the world trade stage."
This collaboration between DHL Group and Saha Group represents a significant step toward enhancing Thai entrepreneurs' competitive capabilities in global markets by bringing high-quality products to international markets through DHL's network covering more than 220 countries and territories worldwide, including opportunities to drive supply chain solutions and multimodal transportation from four business units operating in Thailand. This robust and sustainable e-commerce ecosystem will propel Thailand to become the online trade hub of Southeast Asia and create added value for the country's digital economy.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Bangkok Post
18 hours ago
- Bangkok Post
Private sector highlights business support measures
The Federation of Thai Industries (FTI) has presented recommendations to the commerce minister aimed at pushing the economy forward amid global trade uncertainties. During a meeting on Thursday, the Commerce Ministry's executive team led by Commerce Minister Jatuporn Buruspat and Deputy Commerce Minister Chantawit Tantasith discussed proposals presented by the FTI and chairman Kriengkrai Thiennukul. The meeting explored collaborative strategies between the government and the private sector to stimulate economic growth and address the rapidly changing trade situation, such as US tariffs, the European Union's carbon border adjustment mechanism, geopolitical tensions, rising production costs and the impacts of climate change. Mr Jatuporn said the ministry and the FTI are planning to issue a joint declaration on cooperation to systematically address challenges faced by businesses, with progress reviewed every 10 days. He said most of the FTI's proposals align with the ministry's urgent policies and will be implemented to help revive Thailand's economy. The focus is on grassroots economic development, leveraging soft power and expanding opportunities for all sectors, said Mr Jatuporn. Mr Kriengkrai outlined five economic and business support measures, including advocating for relief measures to support businesses affected by US tariffs, such as government assistance for legal and expert aid for small and medium-sized enterprises (SMEs) and reductions in related business costs such as certificate of origin fees. The private sector called on the government to accelerate tariff negotiations with the US, particularly regarding Section 232, which imposes high duties on key products such as steel, aluminium, vehicles and auto parts. The FTI recommended the government take proactive measures to mitigate trade diversion effects by initiating trade remedy actions rather than waiting for complaints from the private sector. All trade tools should be fully utilised, including anti-dumping, safeguards and countervailing duties, while monitoring unusual import surges under the Export and Import of Goods Act. The federation urged the government to explore new markets for Thai industries by expediting negotiations for new free trade agreements, such as the Thailand–Eurasian Economic Union agreement, supporting the SME proactive programme and trade missions, and increasing government procurement of made-in-Thailand products. Lastly, the FTI promoted the establishment of a long-term border trade ecosystem, calling for integrated infrastructure development and streamlined procedures to support comprehensive and sustainable border trade facilitation.
Bangkok Post
18 hours ago
- Bangkok Post
Aid efforts aim to ease the burden
The Finance Ministry has issued measures to alleviate the economic impact on communities along the Thai-Cambodian border by implementing debt suspensions, interest rate reductions, and low-interest loan measures for affected individuals. According to Finance Minister Pichai Chunhavajira, the unrest stemming from clashes between security forces along the Thai-Cambodian border has affected the safety of local residents and disturbed the economy and social fabric of communities. The incidents have caused property damage and disrupted the livelihoods, occupations, and businesses of the people in the area, he said. In response, the ministry directed state financial institutions to offer various measures to alleviate the impact. For example, Government Savings Bank is to offer a suspension on principal repayments and partial interest payments, along with low-interest loans to small and medium-sized enterprises (SMEs) at a monthly interest rate of 0.75%, with a repayment term of 60 months. For SMEs, loans of up to 5 million baht per borrower are available, with a first-year interest rate matching the minimum loan rate (MLR) minus 2.65%, followed by the MLR for the remainder of the seven-year loan term. Meanwhile, the Bank for Agriculture and Agricultural Cooperatives plans to provide emergency loans for consumer expenses, up to 50,000 baht per borrower at the minimum retail rate for a loan term of up to three years. The first six months are interest-free. According to Mr Pichai, the SME Development Bank of Thailand is to offer a fixed interest rate of 3% a year for three years, with a maximum loan term of 10 years. The Export-Import Bank of Thailand plans to extend debt repayment periods up to 365 days, reduce interest rates by up to 20% of the original rate, and provide a temporary credit line increase of up to 30% of the original limit for one year, with a starting interest rate of 2.99% a year. In addition, the Comptroller-General's Department increased the emergency spending authority for provincial governors along the Cambodian border to 100 million baht in four provinces -- Surin, Si Sa Ket, Buri Ram and Ubon Ratchathani -- to support relief efforts for people affected by border-related issues. Governors are usually authorised to spend no more than 20 million baht under emergency provisions. In a separate development, Suwannee Jatsadasak, assistant governor of the Bank of Thailand's financial institutions policy group, said the central bank is monitoring how financial institutions are supporting both their employees and customers during the disputes. Thai financial institutions with branches in Cambodia have gradually repatriated their Thai staff, with all expected to return to Thailand as of yesterday. Some bank branches in Thai border provinces, specifically Surin, Si Sa Ket, Ubon Ratchathani, Buri Ram, Sa Kaeo, Trat and Chanthaburi, have been temporarily closed. On Thursday, the Thai Bankers' Association announced its member banks are temporarily closing their branches along the Thai-Cambodian border to ensure the safety of customers and the public, citing unrest in the area that has resulted in loss of life, property damage, and disruption to local livelihoods.
Bangkok Post
a day ago
- Bangkok Post
Chinese arrivals to dip below 5m
Despite flight subsidies and incentive group stimulus, the number of Chinese tourist arrivals this year is expected to plunge below 5 million, significantly lower than the 6.7 million recorded last year, according to the Tourism Authority of Thailand (TAT). Pattaraanong Na Chiangmai, deputy governor of international marketing for Asia and South Pacific at TAT, said the government's stimulus package worth 750 million baht should help drive Chinese arrivals to 5 million. She said travel agents have started to submit plans to operate chartered flights, which should start in August. "We're examining both tour prices and itineraries to ensure they are high-quality," said Ms Pattaraanong. Chuwit Sirivejkul, executive director of the East Asia region at TAT, said the agency is working directly with the provincial governments in China to promote tourism between the two countries. "Chinese tourists want sincerity from the Thai government, not a boast that all places are safe. They love Thailand, but they want to be warned or recommended about activities or incidents," said Mr Chuwit. Lertchai Wangtrakuldee, director of the Shanghai office, said all five TAT offices in China are less reliant on social media influencers and are pivoting to user-generated content about Thailand, encouraging tourists to submit their content to the TAT in exchange for gifts supported by tourism operators. Mr Lertchai said the decline of the Chinese market this year can be attributed to more intense competition from Japan, Malaysia and Vietnam, which have invested heavily in an effort to attract Chinese tourists. Vietnamese packages sold to the Chinese only cost 999 yuan (4,522 baht) in recent months, he said. As of July 20, Thailand has recorded more than 2.53 million Chinese tourists. The best-case scenario for this market in 2026 is 6.9 million, noted the TAT. The agency said daily Chinese arrivals only tally 15,000, while their average spending is 52,000 baht per trip. Mr Lertchai said room remains to attract tour groups from six regions under the TAT's Shanghai office, including Anhui, Shandong and Jiangsu, areas where tour groups accounted for 90%, 40% and 35% of total arrivals, respectively. This trend is similar to other regions, such as Hainan and Jiangxi in southern China, and Liaoning and Shanxi in northern China, which all have tour groups as a major segment. According to Dragon Trail International, 31% of Chinese travellers used travel agents or tour guides to find tourism information. Many large agents use live-streaming to sell packages, said Mr Lertchai. Ruedee Cheawsamoot, director of TAT's Kunming office, said the agency is tapping niche markets that are willing to spend, such as seniors. The agency is also planning to host a dance competition and a party in Thailand, which are their favourite activities. In addition, the TAT is promoting Thailand via campaigns targeting Chinese university students learning the Thai language in Yunnan and nearby provinces.
