Esports World Cup launches game-first social channel: EWC_Extra
Built for the most passionate community across EWC's 25 tournaments, EWC_Extra is the home of play-by-play content – from tournament upsets and MVP performances to memes, creator posts and behind-the-scenes access, capturing the competition match by match.
EWC_Extra joins the EWC's main channel to form a two-part content ecosystem that reflects the scale of the world's biggest esports event. While the main channel delivers human stories and cultural context, including players, teams, fans, talent and entertainment, EWC_Extra stays focused on the tournament action itself: fast, direct and esports-first.
Running through August 24, Esports World Cup 2025 brings together 2,000 players and 200 Clubs to compete in 25 tournaments across 24 games, for a record-breaking $70+ million prize pool. Backed by global icons Cristiano Ronaldo and Magnus Carlsen, and broadcast in 140 countries with over 7,000 hours of live content, EWC 2025 is redefining how competitive gaming is produced and experienced.
Two weeks into the Esports World Cup 2025, eight Champions have been crowned and the stage has seen major upsets and dominant runs. Gen.G continued their historic streak to take the League of Legends title, Heretics won VALORANT in a dramatic reverse sweep, VK claimed Apex Legends with a final-game victory, and Redline defended their Rennsport title. GO1 delivered a shock win over favourite Xiao Hai in Fatal Fury, while Team Spirit dropped just one game on their way to the Dota 2 crown. Team Vitality went unbeaten to take the MLBB Women's Invitational. EVOS Esports triumphed in Free Fire, with 15-year-old wonderkid Rasyah securing the tournament MVP award.
With more games, venues and storytelling than ever before, demand for real-time content has never been higher. In the first week alone, impressions have grown 167 per cent, video views are up 267 per cent, and fan engagement continues to rise across all channels.
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