Canadian supermodel Coco Rocha, 36, on her surprisingly 'effortless' beauty routine

Yahoo

05-06-2025

Coco Rocha is legendary in the world of modelling. Nicknamed "The Queen of Pose," the Canadian supermodel has graced many of the world's most renowned catwalks (including one just three months postpartum) and magazine covers (she has at least 125 under her belt).
Over the span of her 20-odd-year career, the Toronto native has become known for her creativity — and speed — at posing. More than a decade ago, she collaborated with photographer Steven Sebring on a book, Study of Pose: 1,000 Poses by Coco Rocha, in which she contorted herself into 1,000 different poses over a three-day photoshoot.
While her posing is revered, Rocha says that among industry folks, she's best known for her sense of humour.
"It's just lighthearted, joyful," the 36-year-old tells Yahoo Canada. "I want to have a good day. I don't want to be sulking and go, 'Oh, this is such a hard job. Isn't it so hard doing this thing called fashion?' I don't accept that. I really want to make people happy."
Have you ever wondered what the world's most interesting, successful and talented people are adding to their shopping carts? Yahoo Canada's new series, , is exploring just that. From the supplement regime of professional athletes to supermodel-approved skincare, this is what celebrities actually spend their money on.
I met Rocha (who's just as tall and beautiful as one would imagine) hours ahead of her appearance for the haircare brand OGX in Toronto. The supermodel was in town to introduce OGX's restorative Bond Protein Repair range, which she credited to her own hair health.
"My job is to be a canvas," she says. "My job as this canvas is to be professional-looking. So, I need to take care of myself to the point that [makeup artists, hairdressers and designers] can play, they can destroy, they can make a Picasso, or they can destroy it."
Hair repair products, like those from the OGX range, are the "stuff we need" to "keep being so playful," she explains.
For the rest of her beauty routine, Rocha warns it's less interesting than one might think.
"People are always like, there must be a routine. You must be doing things to stay healthy," she says. "Mostly, I just stay out of the sun and I drink a lot of water."
Nevertheless, if there's one skincare product she does turn to, it's Drunk Elephant's Virgin Marula Luxury Face Oil.
"I went to Sephora and I [asked] for something long-lasting and that would make me look hydrated," the Project Runway Canada host and judge recalls.
"I love makeup, but I also just need my skin to live and breathe, and I want it to look like it's effortless. The [Drunk Elephant face oil] seems to be the trick for me."
Beyond face oil and haircare, we asked Rocha what's in her Amazon cart, beauty cabinet and kitchen island these days. From her "fantastic" flameless candles to a sleek kettle worthy of her "museum," here are five things Canadian supermodel Coco Rocha is Adding to Cart.
"[OGX] has some great shampoos and conditioners," the Project Runway Canada host says. "They have some leave-ins, the serum." All OGX hair products are "stuff we need" to have "playful," healthy hair.
"I wear so much makeup, and I love makeup, but I'm at the point in my life where I also just need my skin to live and breathe, so I want it to look like it's effortless," Rocha tells Yahoo Canada. "The [Drunk Elephant Virgin Marula Luxury Facial Oil] seems to be the trick for me." It's long-lasting and hydrating, she says. "I usually have a sunscreen that's tinted, too, so I don't need to wear any foundation."
"I'm building a house and my new kitchen is going to be black and white. My island is 18 feet. She's huge. It looks like a museum," Rocha says. "Everything is minimal; there's nothing on it. So everything that is on it has to be chic for my museum." According to the supermodel, this pour-over gooseneck kettle from Fellow passes the test.
"I have two cats, a dog and many children," Rocha tells Yahoo Canada. Flameless candles are safe, convenient and kid-friendly. They're "actually fantastic."
"I have a bar in my new house, a very big bar," Rocha tells Yahoo Canada. It's 18 feet. So she's going to have a Mixology [Bartender Kit]. If it's going to be up, it has to be pretty."