Sudani is rebranding, from telecom operator to ICT solutions provider
Sudani, a telecommunications provider in Sudan and a subsidiary of Sudatel Group, has unveiled a new brand identity as part of its strategic shift from a traditional mobile operator to a full-spectrum Information and Communications Technology (ICT) provider.
The rebrand reflects Sudani's broader vision to expand its service offerings beyond mobile connectivity, incorporating voice, data, fibre, and digital solutions. With operations in over four African countries, the updated identity positions the company as a regional technology partner and digital enabler.
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As part of the rebrand, Sudani introduced a refreshed logo and launched a series of campaign videos aimed at communicating the company's evolving role. According to Sudani, the brand refresh also underscores a commitment to social and economic development in Sudan, with social responsibility integrated into its business approach.
The transformation was developed in collaboration with Skyne, an international branding agency. Skyne, has previously worked with a wide range of global and regional clients including Nike, Coca-Cola, Bateel, Emaar, and Shurooq. The agency worked with Sudani to redefine a brand strategy that reflects both innovation and continuity, anchoring the new identity in themes of reliability, community, and digital progress.
Connectivity today means more than just networks — it's about enabling possibilities for people and businesses, the new identity aims to reflects this evolution.
The company's evolution mirrors a broader regional trend, as telecom operators increasingly reposition themselves as digital service providers in response to changing consumer expectations and technology demands.
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