Authentic names new global marketplaces head from Amazon
Major global brand development and licensing platform Authentic Brands Group has announced the appointment of Tim Derner as global head, marketplaces.
The new York-based executive steps into he role with immediate effect and joins Authentic after more than a decade of leadership experience at Amazon. He was most recently director of Amazon Fashion and Luxury Stores and we're told that during his tenure, he 'played a pivotal role in transforming Amazon Fashion into the world's largest fashion retailer'.
And he's had close links with Authentic in recent years, partnering with the business to 'significantly expand the online presence and retail sales of its brands in Amazon stores, such as Reebok, Brooks Brothers, Eddie Bauer, Aéropostale and many more'.
Now, in his new role, he'll 'spearhead the expansion of Authentic's global distribution strategy, with a focus on strengthening partnerships, accelerating brand reach and driving incremental value across platforms'.
The chain of command sees him reporting to Matt Maddox, president, and working closely with chief digital officer Adam Kronengold and global president, sports & lifestyle, Jarrod Weber 'to drive innovation and scale Authentic's brands across key markets'.
It's clearly a pivotal role given the importance of marketplaces in modern fashion retail and Maddox said that they're 'a critical engine for long-term brand growth. Tim's track record of building high-performing teams and scaling digital marketplaces worldwide makes him the ideal leader to deepen our capabilities in this space. His appointment marks a significant step in making this channel a cornerstone of our global distribution strategy'.
Authentic also said that its investment in its marketplaces division 'underscores its commitment to a diversified, omnichannel approach that connects powerful brands with consumers worldwide. Derner's appointment signals a significant milestone in this initiative, reflecting Authentic's commitment to thinking globally and acting locally to unlock new market potential'.
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