CFI secures official partnership with Egyptian Basketball Federation
This collaboration bolsters CFI's dedication to bolstering local sports, while simultaneously fostering meaningful community engagement rooted in national pride and athletic excellence.
The collaboration firmly establishes CFI as an active force in Egyptian sports, showcasing a mutual commitment to advancing basketball from grassroots initiatives all the way to national team representation.
In a groundbreaking move, CFI, the Official Online Trading Partner of the Egyptian Basketball Federation (EBF), will brand the shorts of all national team personnel. From youth to elite, male and female athletes, along with their coaches and medical staff, will carry the CFI logo as they compete both domestically and globally.
Further amplifying its impact, CFI's brand will command unparalleled visibility at every EBF-organized match. Through calculated on-ground and wall advertising, alongside vibrant digital screens, commanding banners, and impactful backdrops, CFI's identity will be meticulously interwoven into the very fabric of the tournament calendar.
The partnership's expansive reach will digitally permeate the Federation's social media channels and live match broadcasts, prominently featuring CFI as an official sponsor for high-profile events including the Associated League Championship, Egypt Cup, Super League, and Super Cup.
The collaboration actively cultivates a dynamic connection with fans, offering exclusive, community-centric initiativesdesigned to amplify CFI's commitment. This translates into unforgettable experiences with the Egyptian National Team and coveted premium access to top-tier games.
This strategic alliance is a testament to CFI's rapidly growing regional sponsorship footprint, embodying its fundamental mission to partner with entities that embody and inspire excellence, ambition, and relentless progress.
'We are thrilled to partner with the Egyptian Basketball Federation (EBF) in a way that reflects our commitment to empowering individuals, nurturing ambition, and strengthening community ties,' Ziad Melhem, CEO of CFI Financial Group, stated.
'Egypt is a pivotal market for us, rich with potential and talent. Through this partnership, we aim to support the country's vibrant sports scene while also reaffirming our dedication to providing Egyptians with direct, trusted access to local trading and investing opportunities.'
'We're proud to welcome CFI as an official partner of the Egyptian Basketball Federation,' Amr Moselhy, Chairman of EBF, said. 'Their support will help us elevate the profile of Egyptian basketball, both locally and on the international stage, while opening new doors for fan engagement and brand collaboration.'
As CFI strategically extends its presence across the region, this partnership vividly reflects its expansive vision. More than just a financial services provider, CFI actively champions progress, unity, and empowerment by aligning with national sports and community initiatives. This commitment is woven into its fabric, fostering local pride and ambition while enabling individuals to confidently navigate their financial futures.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Daily News Egypt
2 hours ago
- Daily News Egypt
MSMEDA expands partnership with Japan's JICA to boost youth-led industrial projects
Bassel Rahmy, CEO of Egypt's Micro, Small and Medium Enterprise Development Agency (MSMEDA), has met with Yu Ebisawa, the newly appointed Resident Representative of the Japan International Cooperation Agency (JICA) in Egypt, to discuss expanding bilateral cooperation aimed at supporting youth-led industrial and productive enterprises. This marks Ebisawa's first official visit to MSMEDA since assuming his post in 2025. The meeting was attended by Raafat Abbas, Deputy CEO of MSMEDA, along with senior officials from both MSMEDA and JICA. Rahmy reaffirmed the agency's commitment to deepening its collaboration with JICA to transfer Japanese expertise to Egyptian industrial enterprises. He stressed the importance of helping small and medium-sized businesses improve production quality, meet international standards, and increase their ability to serve domestic demand and access global markets. This approach, he noted, aligns with Egypt's broader strategy to reduce imports and preserve foreign currency reserves. The discussions also reviewed the progress of an ongoing technical cooperation project between MSMEDA and JICA, which provides business development services to enhance enterprise competitiveness. Current efforts are concentrated in the food processing sector in Minya and the plastics manufacturing sector in Alexandria. Rahmy noted that future cooperation will focus particularly on expanding support for industrial and feeder industries—sectors that play a critical role in integrated value chains and have significant potential for job creation and economic impact. For his part, Yu Ebisawa expressed his appreciation for the strong and productive partnership with MSMEDA and affirmed JICA's readiness to continue and strengthen cooperation in support of small enterprise development and enhanced productivity across Egypt.
Daily News Egypt
2 hours ago
- Daily News Egypt
Al-Sisi reviews transport, industry projects, urges drive to make Egypt global logistics hub
Egyptian President Abdel Fattah Al-Sisi held a meeting on Sunday with Prime Minister Mostafa Madbouly, Deputy Prime Minister for Industrial Development and Minister of Transport and Industry Kamel Al-Wazir, and Presidential Financial Advisor General Ahmed El-Shazly to review the progress of key transport and industrial development projects, according to a statement by the presidency. Presidential spokesperson Mohamed El-Shennawy said the meeting focused on advancing railway projects, particularly the Arish–Taba line and the Bir Al-Abd–Arish extension, which are designed to spur development in the Sinai Peninsula and create a logistics corridor linking the Red Sea to the Mediterranean. The discussions also included updates on the development and modernisation of major seaports, including Ras Sudr, Gargoub, Abu Qir, Greater Alexandria, New El-Mex, Ain Sokhna, Taba, and Damietta, recognising their central role in Egypt's national economic strategy. Progress on Cairo's fourth metro line and the high-speed electric rail network was also reviewed, as part of broader efforts to modernise Egypt's transport infrastructure and enhance connectivity across the country. The meeting further addressed plans to develop industrial zones in Upper Egypt, particularly in Wadi Al-Saririya and Al-Matahara in Minya, as well as northern Fayoum. These projects aim to stimulate industrial activity in underdeveloped regions and create employment opportunities, especially in labour-intensive sectors such as textiles and ready-made garments. President Al-Sisi stressed the importance of completing all projects according to schedule and directed continued work to establish integrated logistics corridors that seamlessly connect industrial zones to Egypt's upgraded ports. He underlined that these initiatives must be integrated with the country's modern network of roads, highways, and railways to strengthen Egypt's position as a global trade and logistics hub.
Daily News Egypt
3 hours ago
- Daily News Egypt
Petroleum Minister, IPIC chief discuss expanding local industry, investment in Egypt
Minister of Petroleum and Mineral Resources Karim Badawi met with Abdulkarim Abdullah Al-Mutawa, Chairperson of the International Pipe Industry Company (IPIC), to discuss strengthening local industrial capabilities and expanding investment in Egypt's petroleum sector. During the meeting, the two sides reviewed IPIC's activities, with particular focus on the company's factory in Port Said—established through joint Egyptian-Kuwaiti investments—as a successful model of industrial localization. The facility produces high-quality steel pipes and elbows used in oil and gas projects, infrastructure, transportation, and irrigation systems. Minister Badawi emphasized that promoting local industry is a national priority, given its critical role in reducing Egypt's import bill and increasing reliance on domestically manufactured components. He noted that the Ministry fully supports projects that contribute to industry localization, attract foreign and regional investment, and boost added value in the petroleum sector. 'The investment environment in Egypt is undergoing major positive transformations,' Badawi said, 'with significant incentives to encourage participation in energy, petroleum, and gas industries—particularly from Arab partners.' He added that the government is focused on offering promising investment opportunities while supporting the shift to renewable energy, including maximizing the use of natural gas in local manufacturing to generate greater economic returns. For his part, Al-Mutawa praised Egypt's investment climate and highlighted the strength of its engineering and technical workforce. He noted that IPIC's Port Said facility is fully operated by Egyptian professionals and benefits from the country's robust infrastructure, government support, and political stability—all essential ingredients for investment success. He also expressed appreciation for the ongoing support from the Ministry and Egyptian stakeholders, especially Petrojet, which played a key role in the project. The meeting concluded with both parties agreeing to explore further expansion opportunities in line with Egypt's strategy to enhance local manufacturing and reduce dependency on imports. The Kuwaiti delegation affirmed its interest in increasing investment in Egypt, citing the country's favorable conditions for long-term industrial growth.
