Cancer Daily Horoscope Today, 5th August 2025: Focus sharpens on routine and well-being
The Moon is transiting into the Sagittarius sign today. It can emphasise daily tasks, health, and efficiency. Mercury is retrograde in your sign. It may bring moments of reflection and personal reassessment.
ET Online
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D2C brands lining up to list on quick commerce platforms in festive season
TIL Creatives In a sign of early festive season momentum, hundreds of emerging direct-to-consumer (D2C) brands are queuing up to list on quick-commerce platforms and ecommerce marketplaces to capitalise on an anticipated surge in demand, brand owners and industry executives told ET. This push comes despite quick commerce players increasing ad rates by 40-50% in key festive categories, as they ask brands to bid for visibility on their apps. In fiscal 2025, top quick commerce companies such as Blinkit, Zepto and Instamart together posted ad revenues of more than Rs 3,000 crore, according to industry executives. 'Brands are seeing good return on investment to advertise on these (10-minute delivery) platforms, with a large number of consumers adding quick commerce as buying preferences additionally to offline stores,' said Navin Khemka, president, South Asia, at WPP media spends are growing at over 20% year-on-year, albeit on a low base, he said. WPP Media handles media planning and buying for large brands including P&G, Coca-Cola, and Hero MotoCorp. GroupM's This Year Next Year (TYNY) report for 2025 forecasts that retail media – mainly advertising spends on online platforms – could represent 13.2% of total advertising expenditures in India this calendar, growing at 40% compound annual growth rate (CAGR) since 2019. Overall, the report projects the Indian advertising sector to grow by 7% year-on-year to touch Rs 1,64,137 crore in 2025. 'We are very optimistic about the surge in traction on quick commerce platforms, more so during festive months when sales can peak,' said Akash Agrawalla, cofounder at spices and ready-to-cook foods startup ZOFF Foods. 'These platforms are neutralising the benefits of legacy brands in terms of consumer reach and discoverability.' New ad products In addition to nudging brands to increase their ad spending, quick-commerce platforms are rolling out new advertising products ahead of the four-month festive season to boost their include banners on the payment window – similar to checkout and payment zones in supermarkets – to induce impulse purchases for products such as chocolates and Minutes has rolled out contextual ads that help brands target high-intent customers with relevant products.'It's true that quick commerce platforms are increasingly investing to expand the category, and as part of that, they've been encouraging brands to scale up marketing investments,' said Varun Gupta, founder and CEO of smartwatches and wireless earphones brand Boult Audio. 'We see this not as a demand, but as a signal that the ecosystem is maturing and there's a shared opportunity to drive consumer awareness and adoption.'He, however, told ET that Boult would follow ad spend discipline and continue to allocate a share of its revenue for marketing. 'With the natural growth we've seen on these platforms, our absolute marketing spends have already scaled up by 20-25% organically,' Gupta added. ET had reported on July 23 that quick commerce companies are ramping up pressure on brands and sellers to boost ad spending on the platforms, as they chase high-margin revenue streams to contain mounting losses. Swiggy Instamart has rolled out a three-tier onboarding system, asking sellers to pick from packages priced between Rs 4.5 lakh and Rs 9 lakh. The amount can be spent on ads over a three-month period. Zepto has been asking new and small brands to commit Rs 2 lakh to Rs 7.5 lakh a month on ads, depending on brands and Ltd-owned Blinkit charges Rs 25,000 per stock-keeping unit (SKU) per state as an onboarding fee, with sellers facing strong nudges to increase ad spends after listing their executives said the push from platforms to increase ad spends was primarily focused on smaller brands – with large companies typically having pre-agreed contracts on their marketing spends.'Given the strong response to mid-season ecommerce sales, we expect demand on online channels this year to outpace last year,' founder of a consumer electronics brand said. 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Aquarius Daily Horoscope Today, 5th August 2025: Clarity surfaces through introspection and planning.
Synopsis The Moon will transit through the Sagittarius sign. It boosts your optimism and long-term vision. Mercury will be retrograde in the Cancer sign. It urges caution in communication and commitments. There can be gains from personal matters. ET Online Disclaimer Statement: This content is authored by a 3rd party. The views expressed here are that of the respective authors/ entities and do not represent the views of Economic Times (ET). ET does not guarantee, vouch for or endorse any of its contents nor is responsible for them in any manner whatsoever. Please take all steps necessary to ascertain that any information and content provided is correct, updated, and verified. ET hereby disclaims any and all warranties, express or implied, relating to the report and any content therein.
Economic Times
2 hours ago
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Pisces Daily Horoscope Today, 5th August 2025: Seek emotional clarity through grounding efforts
The Moon is transiting from the Sagittarius sign. You are inspired to explore big-picture goals. Mercury will be retrograde in the Cancer sign. It may stir emotional confusion. You can pause before reacting. Pisces Daily Horoscope: Career 5th August 2025: Tired of too many ads? Remove Ads Pisces Daily Horoscope: Finance 5th August 2025: Pisces Daily Horoscope: Love and Relationship 5th August 2025: Pisces Daily Horoscope: Health 5th August 2025: Tired of too many ads? Remove Ads You may feel pulled between your creative ideas and practical limitations. Workplace miscommunications are possible today. You need to double-check emails or briefs. You need to take a grounded approach before presenting new financial decisions should be postponed if they involve emotional bias. Avoid impulsive purchases or quick investments today. You need to seek advice from someone grounded before making memories may resurface today. This can prompt reflection on romantic matters. Your clarity will emerge if you listen more and speak with may feel emotionally drained. You need to focus on sleep and hydration. Avoid overstimulation and take quiet time to by: Anand Sagar Pathak of . For feedback, write to hello@ Read:
