Shoppers buying fewer groceries amid surge in weight-loss drugs
Grocery sales were down by 0.4pc in the four weeks to June 15, in the clearest sign yet that obesity drugs are causing households to buy fewer unhealthy snacks.
Supermarkets are now entering 'new territory', according to Kantar analysts, who highlighted how the number of people using weight-loss drugs in Britain has doubled in the past year.
Fraser McKevitt, Kantar's head of retail and consumer insight, said: 'Four in 100 households in Great Britain now include at least one GLP-1 drug user.
'That's almost twice as many as last year so while it's still pretty low, it's definitely a trend that the industry should keep an eye on as these drugs have the potential to steer choices at the till.'
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