War 2: Hrithik Roshan And Jr NTR To Promote The YRF Spy Universe Film Separately
War 2 Movie Update: YRF to keep Hrithik Roshan and Jr NTR apart during War 2 promotions to build hype for their epic on-screen rivalry. War 2 releases August 14, 2025.
War 2 Movie Update: Yash Raj Films is once again taking a bold and strategic approach to build anticipation for its upcoming action thriller War 2, a key film in the YRF Spy Universe. With Hrithik Roshan and Jr NTR sharing screen space for the first time, the studio plans to maintain the tension of their on-screen rivalry by keeping them away from each other throughout the promotional phase.
'Hrithik & NTR will be promoting War 2 separately and all plans have been made keeping in mind that they would never share the stage together, never be in any promotional video together pre-release and never seen with each other. Hrithik and NTR coming together is a once in a lifetime cinematic moment in Indian cinema and there will be a bloody carnage on the big screen. YRF is clear that the audience should first experience this rivalry before they see the two promote with camaraderie. They want to deliver the best movie-watching experience to people by preserving the conflict which is the unique selling point of the film," informs a senior trade source.
This isn't the first time YRF has used unconventional promotional tactics to create buzz around its spy films. The studio has become known for its controlled and highly curated campaigns, often avoiding pre-release interviews to prevent spoilers.
'The YRF Spy Universe has always deployed very interesting strategies to build its film and the promise of entertainment. They were the first to resort to a no interview before release policy during promotions of spyverse films so that the actors don't divulge details from the script during such interactions. In the first War, Hrithik and Tiger first came face to face with each other during the success bash of the film, in Pathaan they recorded capsules with Shah Rukh Khan to deploy on social media to reveal nuggets of Pathaan and kept hyping the buzz on the film without SRK doing any events. Pathaan went on to became an all-time blockbuster. For Tiger Zinda Hai, the film's campaign celebrated how the Tiger franchise set up the YRF Spy Universe and fellow agents came into the promotional campaign much to people's surprise and awe!" the source adds.
War 2, directed by Brahmastra filmmaker Ayan Mukerji, is one of the most anticipated films of 2025 and will hit theatres on August 14, 2025, in a grand IMAX release. The film is produced by Aditya Chopra and marks Kiara Advani's entry into the spyverse, where she will be seen in what is described as her 'most lethal avatar" yet.
First Published:
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
NDTV
18 minutes ago
- NDTV
Priyanka Chopra On Missing Bollywood And SS Rajamouli's SSMB29: "I Miss Hindi Movies So Much, I Am Working In India This Year"
New Delhi: Global icon Priyanka Chopra recently opened up about her deep affection for Bollywood and Hindi films. The actress, who is currently busy promoting her latest release Heads of State, confessed that she misses being a part of the vibrant Indian film industry. In an interview with India Today, Priyanka said, "I miss Hindi movies and I miss India so much." The actress further shared her excitement for her upcoming Indian project, SSMB29. She added, "I'm working in India this year, and I'm really excited about that. I have always got so much love from the fans of Indian films and I hope that continues.' Back in March, Priyanka Chopra celebrated the festival of Holi on the sets of SSMB29 with the renowned filmmaker SS Rajamouli. The actress shared a few pictures from her Holi celebrations with the crew on Instagram. In the caption, she wrote, "It's a working Holi for us! Here's wishing everyone celebrating a very Happy Holi full of laughter and togetherness with your loved ones." Have a look here: View this post on Instagram A post shared by Priyanka (@priyankachopra) Earlier, SS Rajamouli shared an update about SSMB29 at the RRR screening in Japan. The filmmaker had said, 'We started my next film. We completed the writing. We are in the pre-production process. We are doing all the pre-visualisation for the film. But we haven't finished the casting yet. Only the main hero, the protagonist of the film, is locked. His name is Mahesh Babu. He is a Telugu actor.' He added, 'Looks like many of you already know him. He is very handsome and hopefully, we get to finish the film a little bit fast. During the release, I will bring him here. And I will introduce him to you and sure you will love him as well.' As for the remaining cast, Prithviraj Sukumaran is also a part of SSMB29. He will be playing the role of the antagonist in the movie. An official announcement with full details about the project is still awaited.
Hindustan Times
30 minutes ago
- Hindustan Times
Ghana Parliament erupts into laughter as MPs turn ‘Bride & Groom' for PM Modi
Published on Jul 03, 2025 09:18 PM IST During Prime Minister Narendra Modi's visit to Ghana, the country's parliament celebrated Indian culture in a vibrant display that went viral on social media. One Ghanaian MP dressed as an Indian groom, drawing a big smile from PM Modi, while another MP donned traditional Indian bridal attire to welcome the Indian leader. Watch for more
NDTV
an hour ago
- NDTV
Who Is Dr Raj Kanodia? Khloe Kardashian Praises Indian-Origin Plastic Surgeon For Nose Job
Khloe Kardashian, a popular US-based TV personality, mentioned Indian-origin surgeon, Dr Raj Kanodia, as she opened up on surgical and non-surgical procedures she has done to her face. The reality star was responding to a UK-based cosmetic doctor, who did an assessment of her extraordinary sculpted face, recently seen at Jeff Bezos' wedding in Venice. London-based Dr Jonny Betteridge, in an Instagram post, decoded how the reality star's face changed in the past 15 years. While commenting on the post, Kardashian called it a "compliment" and said there's nothing she hasn't admitted before. She mentioned all the procedures, including a nose job, where she tagged Dr Kanodia. "Nose job @drkanodia90210," she noted, further saying, there are "many other things we can do before surgery," but when the time comes, and "if I choose to", she knows "some great doctors". Who is Dr Raj Kanodia? Dr Kanodia is also known as "Doc Hollywood", his Instagram page says. As per Lucia Clinic, Dr Kanodia is a leading American Board Certified Plastic Surgeon, specialising in Closed Rhinoplasty and Facial Rejuvenation. Dr Kanodia has participated in many plastic surgeon and celebrity shows, including Dr 90210 and E!. He has earned the trust of many of Hollywood's most prominent faces. His clientele includes performing artists, politicians, models, business executives, other surgeons, and Royalty. He performs the best rhinoplasty in the USA, Lucia Clinic claimed, adding that 100% of nose surgeries are done with the scarless rhinoplasty technique, a method that he specialises in. View this post on Instagram A post shared by Khloé Kardashian (@khloekardashian) What is rhinoplasty? Rhinoplasty, also known as a nose job, is a surgical procedure to reshape or repair the nose. It's performed to improve the appearance of the nose and also to correct breathing difficulties, nasal obstructions, or other respiratory issues. It can be performed using various techniques:
