CJ 4DPLEX Outpaces Domestic Box Office Growth with Record-Breaking First Half of 2025

Associated Press

5 days ago

Premium Film Formats 4DX and SCREENX See 47% Year-Over-Year Growth, Shattering Records and Outperforming Overall Market.
BURBANK, Calif., July 15, 2025 /PRNewswire/ -- CJ 4DPLEX, a worldwide leading producer of premium film formats and cinema technologies, today announced a standout first-half performance for 2025, with its multisensory 4DX and panoramic SCREENX premium formats achieving a massive 47% year-over-year growth in the domestic market. This far surpasses the industry's overall 15% increase during the same six-month period, according to data available from Comscore.
Driven by strong demand for elevated cinematic experiences, 4DX and SCREENX, combined to gross over $55 million during the first six months of the year, marking the highest domestic first-half result in the company's history.
'Achieving record-breaking results in the domestic market during the first half of the year was made possible thanks to the strong collaboration with leading Hollywood filmmakers and studios who truly embraced the unique potential of 4DX and SCREENX.' said Jun Bang, CEO of CJ 4DPLEX. 'It's been incredibly encouraging to see audiences respond to the immersive cinema experience. Starting with Jurassic World Rebirth, we look forward to expanding the power of 4DX and SCREENX across a wide range of genres in the second half of the year.'
'Audiences are clearly seeking out memorable moments they can't replicate at home,' said Don Savant, CEO & President, CJ 4DPLEX America. 'This surge in demand underscores that moviegoing is not only back, but evolving, and premium formats like 4DX and SCREENX are redefining what the theatrical experience can be.'
First-half of 2025 domestic highlights include:
These results reinforce the strategic value of premium format integrations and further highlight the growing role of 4DX and SCREENX in driving theatrical attendance and boosting per-screen revenue.
About CJ 4DPLEX
CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative film technologies for theaters worldwide that include 'SCREENX', '4DX', and 'Ultra 4DX' for consumers to experience films in ways that were never before possible.
CJ 4DPLEX is a part of the CJ Group conglomerate that also includes entertainment powerhouses CJ CGV, the fifth largest theater chain in the world, and CJ ENM (CJ Entertainment & Media), who produced the Academy Award®, Golden Globe® and SAG Awards winning film, 'Parasite'.
SCREENX is the world's first multi-projection cinema with an immersive 270-degree field of view. By expanding the image beyond the frame and onto the walls of the theater, SCREENX places the audience directly at the center of the story, creating a visually immersive viewing experience unlike any other. To date, there are over 435 SCREENX auditoriums around the world in 40 countries.
4DX provides moviegoers with a multi-sensory cinema-going experience, allowing audiences to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 21 different effects and optimized by a team of skilled editors. To date, there are over 775 4DX auditoriums around the world, spanning over 70 countries.
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SOURCE CJ 4DPLEX