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Indian IT firms never reveal the truth hiding behind ‘strong' deal wins

Indian IT firms never reveal the truth hiding behind ‘strong' deal wins

Time of India27-07-2025
For TV channels, it is TRP. For the film industry, it is Box Office collection. For e-commerce, it is GMV. And for IT companies, it has been TCV (total contract value) for years. In a quarter with slow revenue growth, they would point to deals won as a sign that things would get better. But disclosed TCV has always hidden as much as it revealed. In fact, over the past few years, the gap between TCV and reported revenue has grown wider. To be
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