ASUS Hosts Event In Oman Displaying Its Passion For Innovation
The event had an exceptional turnout and is a testament to ASUS's passion for innovation with the highest quality, making them a trusted name in their target industries. Attendees had the chance to see ASUS's lineup of award-winning devices that include the ExpertBook P & B, Chromebook and All-in-One (AiO) series. ASUS demonstrated its commitment to the country, supporting Oman Vision 2040, which intends to transform Oman into a developed nation that offers an enhanced quality of life.
'The event is a platform for us to engage with customers to understand their evolving needs and innovate our products and services to benefit them,' said Mohit Bector, Commercial Head – UAE & GCC, ASUS Business. 'We would like to thank Suhail Bahwan Group for their continued partnership and support in Oman, an important market that plays a key role in our regional growth strategy. Together, we are working towards a common vision of delivering cutting-edge technologies to government, business and educational institutions across the country. As a trusted technology enabler, ASUS continues to drive a smarter and more efficient business and learning environment with our industry-leading products and solutions.'
The ASUS ExpertBook series gives users the right balance of portability, performance and reliability. Long-term durability and enterprise-grade security make the ExpertBook series capable of handling demanding workloads. The ASUS Chromebook offers fast and streamlined performance for students thanks to regular Chrome OS updates and all-day battery life. The ASUS ExpertCentre AiO PCs are the perfect companion for any business, delivering sturdy construction, quality components and strong security features.
Having 71,192 awards under its name, ASUS continues to create the best products and solutions designed for everyone. It also reinforced its sustainability pledge by increasing the use of environment-friendly materials and embracing 100% renewable energy in its Taiwan operation centers. With the event's resounding success, ASUS aims to carry the momentum forward with more activities in Oman and the wider GCC region.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
TECHx
5 hours ago
- TECHx
Why Business Performance Begins with Right Device
Home » Expert opinion » Why Business Performance Begins with the Right Device Mohit Bector explains how choosing the right device can elevate business performance by improving efficiency, security, and team productivity. The world is now driven by technology, and having the right laptop could mean having a competitive edge. This is more than just having a high-end, expensive laptop for daily tasks, but the right device that can deliver the output needed in the most efficient way possible. Workers also agree on this point, with 76% saying that having the right technology tools directly impacts their productivity. Having the right hardware also determines how fast teams can operate and how safe their data is, which overall shows how competitive a company can be. What's evident is that no matter what the industry, having the right device isn't always a priority and is treated as a simple routine IT procurement. This mindset has to change, and businesses should know that their success is influenced by the hardware they use. Speed Matters A survey among 1,000 office workers showed that up to 40 minutes of productive time per day is lost due to slow or outdated technology. Businesses often have this mentality that any laptop can still be used as long as it turns on, while ignoring how slow it performs. A slow or lagging laptop can disrupt operations and is likely the cause of delays. With one in five employees considering leaving their current jobs due to inadequate technology, it is a risk that businesses shouldn't disregard. In the education industry, for example, having a great working laptop means a smoother multitasking experience that can help students and educators to be more productive. The same goes for businesses, where having the right laptop can effectively streamline workflows. The right laptop isn't just there to support the work, but it should help accelerate it. With this in mind, businesses should identify devices that have the proper components that they need. Having a top-of-the-line CPU, GPU, or SSD isn't the only aspect to be considered. They should identify how these components will aid their workflow. It may seem to be much work, but it will be beneficial in the long run. Keeping It Secure We've seen countless businesses go through various security breaches over the years, and the common culprit is almost always weak hardware security. A whopping 80% of security breaches are caused by phishing and misuse of credentials. Many organizations often focus on security on a software level, but usually ignore the role of hardware-level security. A couple of years ago, a Trusted Platform Module (TPM), biometric authentication, BIOS-level protection, and physical camera shutters were seen as premium add-ons, but today these should be base requirements on any device being used in a business environment. Given that 60% of businesses close within six months of a cyberattack, businesses should invest in devices with hardware-grade security, especially if they are dealing with sensitive and confidential data. One Size Doesn't Fit All Each industry has its own demands, so getting a device with a proper feature set can greatly benefit those who will use it for its purpose. In design, getting a laptop with a high-resolution display is recommended, while an ultraportable laptop with a slim design and great battery life would suit users who are always on the move. Effective device strategies mean aligning with the team's specific needs. Keep in mind that it is not about purchasing expensive hardware but getting the right one that can handle business needs. Think Beyond the Price It is common for businesses to look for cheaper alternatives when choosing laptops for their team, but they also forget that these decisions can be expensive over time. Hardware and software issues that require repairs and upgrades all add up, sometimes costing more than the original price. It is advisable to look beyond the price and see how it will benefit the business in the long run. Buying a laptop that costs $1000 could offer years of great performance, compared to a cheaper $500 laptop that could run into problems after a short while. Any business today is considered a digital business. The device being used by the team is more than just a computer with a screen and a keyboard because it is the tool that will make the business succeed. It's a launchpad for how they will create an impact through productivity and creativity. Business performance does not just lie with the right people, but with the right device as well. By Mohit Bector, Commercial Head – UAE & GCC, ASUS Business
Tahawul Tech
15 hours ago
- Tahawul Tech
ASUS introduced new AI-powered innovations at recent event
ASUS, alongside its partner, Suhail Bahwan Group, successfully hosted the 'Innovating with the Future: Transforming Business with IT Solutions' event in Oman. Over 100 delegates from the education, business and public sectors attended the event to gain insight into ASUS's latest solutions. The event had an exceptional turnout and is a testament to ASUS's passion for innovation with the highest quality, making them a trusted name in their target industries. Attendees had the chance to see ASUS's line-up of award-winning devices that include the ExpertBook P & B, Chromebook and All-in-One (AiO) series. ASUS demonstrated its commitment to the country, supporting Oman Vision 2040, which intends to transform Oman into a developed nation that offers an enhanced quality of life. 'The event is a platform for us to engage with customers to understand their evolving needs and innovate our products and services to benefit them', said Mohit Bector, Commercial Head – UAE & GCC, ASUS Business. 'We would like to thank Suhail Bahwan Group for their continued partnership and support in Oman, an important market that plays a key role in our regional growth strategy. Together, we are working towards a common vision of delivering cutting-edge technologies to government, business and educational institutions across the country. As a trusted technology enabler, ASUS continues to drive a smarter and more efficient business and learning environment with our industry-leading products and solutions'. The ASUS ExpertBook series gives users the right balance of portability, performance and reliability. Long-term durability and enterprise-grade security make the ExpertBook series capable of handling demanding workloads. The ASUS Chromebook offers fast and streamlined performance for students thanks to regular Chrome OS updates and all-day battery life. The ASUS ExpertCentre AiO PCs are the perfect companion for any business, delivering sturdy construction, quality components and strong security features. Having 71,192 awards under its name, ASUS continues to create the best products and solutions designed for everyone. It also reinforced its sustainability pledge by increasing the use of environment-friendly materials and embracing 100% renewable energy in its Taiwan operation centres. With the event's resounding success, ASUS aims to carry the momentum forward with more activities in Oman and the wider GCC region. Image Credit: ASUS
Khaleej Times
2 days ago
- Khaleej Times
UAE: Dh2 million prize offered for Emirati F&B talents in Ras Al Khaimah
An initiative is set to reshape the entrepreneurial landscape in Ras al-Khaimah. The RAK Creativity Award is offering an unprecedented prize package valued at over Dh2 million to support and launch exceptional Emirati talent in the food and beverage (F&B) sector. The competition invites UAE nationals with original and innovative food and beverage (F&B) concepts to bring their dreams to life. The grand prize includes a fully equipped storefront in Manar Mall, one of RAK's shopping destinations, rent-free for up to three years, alongside comprehensive support in operations, marketing, and business development. Supported by the RAK Chamber of Commerce and organised in partnership with the Saud bin Saqr Foundation for Youth Projects Development and the RAK Exhibition Centre, this award also receives notable support from Al Hamra Group and Manar Mall. Key competition highlights Eligibility: Open exclusively to UAE nationals with unique F&B business concepts. Deadline: Applications, including a sample menu and initial financial plan, must be submitted by October 10, 2025. Live cooking and public showcase: Finalists will participate in a live cooking event, engaging with the public and judges, followed by a public pitch during a major festival attended by thousands. Expert jury panel: Entries will be evaluated by leading experts from the retail, hospitality, and commercial sectors in collaboration with the RAK Chamber of Commerce. Evaluation criteria: Innovation, feasibility, execution plan, growth potential, and economic viability. Post-award support: In addition to the rent-free shop, the winner will receive mentorship, marketing exposure, potential incubation by investment entities, and media visibility. Strategic step The award aligns closely with Ras Al Khaimah's vision of economic diversification, youth empowerment, and entrepreneurship development particularly within sectors demonstrating sustainable growth, such as food and hospitality. Mohammed Musabah Al Nuaimi, Chairman of the RAK Chamber, emphasised the national impact of the award. 'The award reflects our commitment to supporting youth entrepreneurship and ensuring their active participation in the national economy,' said Al Nuaimi. The success of this first edition is expected to pave the way for expansion into other high-potential sectors such as tech, creative industries, and hospitality. The RAK Creativity Award is set to spotlight the next wave of Emirati culinary entrepreneurs and help launch their success from Ras Al Khaimah to the region and beyond.
