Chronicles from the Croisette
'The work generated its own heat — for and against. The sessions went from hot to warm to tepid. But the sun outside beat all of them. It had Asians complaining about the heat (who would have thought!) It kept more people in the Palais than even the speakers.'
Dalbir Singh, founder, KISS Films
'
Cannes 2025
— never a dull moment, but Reese Witherspoon's session stole the show. Loved her line '1 + 1 can equal 5 when the right people come together'. She also dropped a quote from her mom: 'Show me your friends, I'll show you your future.' It got me thinking about my own circle that runs some of the biggest agencies in the country. Hey besties... my future's on you now.'
Yash Kulshresth, co-founder, ^atom network
'
David Droga
is reinventing again. Martin Sorrell is irritated again. Everyone's complaining about Gutter Bar... while still drinking there till 4 am again. It's Day 0 again.
'Also, data wept, culture roared and AI stood in the corner like a kid who wasn't picked for the lemon-and-spoon race.'
Vikram Pandey, chief creative officer, Leo India
'Came. Saw. Judged. Felt smaller. Realised how people around the world are creating kicka** work. Going back motivated and with newfound respect for even the Bronze Lion.'
Shalini Avadhani, lead creative strategist, creative lab, Godrej Consumer Products
'
Cannes Lions
may be creative Hunger Games, but it was heartwarming to see rival Indian agencies celebrating each other's wins. However, the real winner at the festival (this year too) was humour, proving that a good laugh can still beat a good algorithm. If AI ever tries to match human creativity, it better start with a good joke.'
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