Michigan attorney general to intervene in Consumers Energy's $436 million rate hike plan
The Attorney General Dana Nessel filed a notice of intervention on behalf of Michigan's residents in the electric rate case that the three-member public service commission will consider.
Consumers Energy is seeking an annual rate hike of about $436 million, which Nessel said is on top of $24 million more in deferred distribution costs through a surcharge that it is seeking to bill customers.
The increase, the Jackson-based power company said in its filing with the state, would cover investments to support "delivery of safe, reliable and resilient, clean and equitable, and competitive energy" to its customers.
The utility added in a statement to the Free Press that its request proposes "major investments in line clearing and technology across all communities we serve to support our long-term goal that no customer will go more than 24 hours without power."
"We understand many of our customers struggle to pay bills, and we are dedicated to the people who count on us for energy," it said. "We will continue to provide assistance and programs that help people reduce their energy use, pay bills and stay safe in their homes."
Nessel has promised to "thoroughly scrutinize" the rate increase, adding that it was part of what she called "a troubling continuation of the patterns" by the state's two largest regulated electric companies.
Recent rate hike requests from Consumers Energy and DTE, the attorney general said, have included what Nessel described as "inappropriate costs," which, in DTE's case, she identified as "private jet travel for executive staff" among other things.
"At some point, we have to ask how long utility companies like DTE and Consumers Energy will be allowed to treat customer bills and our energy rates like a blank check," Nessel said last month, when Detroit-based DTE said it was seeking to raise rates by $574 million.
That is more than double what the company was granted just months ago.
What's more, the Citizens Utility Board of Michigan — a nonpartisan, nonprofit group — has found, based on its review of data from the U.S. Energy Information Administration, that Michiganders already pay some of the highest energy bills in the Midwest.
In addition to high bills, the group also looked at energy reliability, which it said scored low.
More: Another DTE rate increase could 'bankrupt' Michigan families, state rep. says
Residents, advocacy groups and a state lawmaker, rallied last Thursday outside a Michigan Public Service Commission meeting at Cadillac Place in Detroit to protest DTE' Energy's request for a rate hike.
"We must continue to invest to deliver the cleaner and more reliable energy our customers demand and deserve," DTE said in an email to Free Press last week, and that it "is making progress on building the electric grid of the future."
State Rep. Donavan McKinney, D-Detroit, who is also running for Congress, addressed the crowd at the rally, saying the proposed hike is devastating for his constituents, many of whom already struggle to pay their bills.
The Michigan League of Conservation Voters, a nonprofit group which was at last week's rally, is urging the public service commission to knock down the rate hikes.
"Our bills are too damn high," said Alex Kellogg, with the league. "At a time when costs for everything are high, Consumers Energy and DTE are trying to raise our energy bills by a combined amount of more than $1 billion dollars."
Nessel, a Democrat, has been vocal in questioning rate hikes.
"Before Consumers Energy," she said, "or anyone else for that matter, can even begin to measure any affordability or reliability improvements from their last rate hike, the company is back in business asking to bill their customers an additional $400 million annually."
Contact Frank Witsil: 313-222-5022 or fwitsil@freepress.com.
This article originally appeared on Detroit Free Press: Michigan attorney general to look at Consumers Energy rate increase
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Business Insider
2 hours ago
- Business Insider
Cryptoprivacy on trial: jury to decide if Tornado Cash's Roman Storm is a $1B money launderer or a free speech hero
A federal jury in Manhattan is about to get an education in cryptocurrency mixing, the future of "DeFi," and how North Korean dictator Kim Jong Un pays for his nukes. Jury selection begins Monday, and cyberprivacy advocates say the verdict will shape the very future of decentralized finance, or DeFi. That's the blockchain-based system where users can lend, borrow, and earn interest on cryptocurrencies person to person, bypassing banks, exchanges, or the stock market. According to an online resource for currency traders, the DeFi market has a market value of about $121 billion. Opening statements may begin as early as Tuesday. "If I lose my case, DeFi dies with me," the trial's lone defendant, Seattle-based software developer Roman Storm, rather dramatically pronounced in a podcast a week ago. Storm is one of the creators of Tornado Cash, a software tool that digitally "mixes" cryptocurrency, scrambling transactions to make them even more anonymous. It lets users deposit and withdraw crypto from a shared pool, obscuring their identities. Federal prosecutors say that between 2019 and 2022, the 35-year-old Russian expat knowingly let hackers and fraudsters use Tornado Cash to scramble and launder more than $1 billion — and made millions himself in the process. "The Tornado Cash service was used to launder large volumes of criminal proceeds with the knowledge and participation of the defendant," Assistant US Attorney Thane Rehn told the judge in 2023, when Storm pleaded not guilty at his first Manhattan court appearance. Prosecutors are particularly concerned over the hundreds of millions of dollars in crypto they say Storm laundered for the Lazarus Group, the notorious North Korea-sponsored cybercrime organization credited with the 2014 Sony Pictures hack, an $81 million Bangladeshi bank heist in 2016, and the 2017 WannaCry ransomware attacks. Federal and UN officials say Kim uses the Lazarus Group to fund his nuclear missile program. In 2022, the Biden Treasury Department barred US citizens from using Tornado Cash, saying that Lazarus Group and other cybercrooks used it to launder more than $7 billion in criminal proceeds. The Trump Treasury Department lifted these sanctions without explanation in March. A DeFi cause célèbre Storm is now a cause célèbre among DeFi and blockchain privacy advocates. Amicus briefs on his behalf have been filed by the Blockchain Association, Coin Center, the DeFi Education Fund, Paradigm, and the Electronic Frontier Foundation. He has received significant financial support as well. According to more than $2.5 million in the Ethereum network-backed cryptocurrency Ether has been donated for Storm's and fellow Tornado Cash developer Alexey Pertsev's legal defense, thanks to fundraising by the Ethereum Foundation, Paradigm, and others. Pertsev was convicted of money laundering in a Dutch court last year. A third Tornado Cash cofounder, Roman Semenov, was charged with Storm but remains a fugitive. The defense contends in court filings that Storm never had control over or custody of the money that passed through his cryptocurrency mixing tool and never knowingly helped cybercriminals. "I did not have any contact whatsoever with any criminals, any criminal organizations, any illicit actors, any North Koreans," Storm said on the podcast Crypto in America. Prosecutors say communications show otherwise, including one in which Storm told his cofounders, "Guys, we're fucked" as the bits, so to speak, hit the fan. Privacy advocates and Storm himself complain that his prosecution persists despite a DOJ memo in April announcing the office "will no longer target virtual currency exchanges, mixing and tumbling services, and offline wallets for the acts of their end uses." "The Department of Justice is not a digital assets regulator," said the memo. Signed by Trump lawyer-turned-Deputy US Attorney General Todd Blanche, it criticized the Biden administration for "pursuing a reckless strategy of regulation by prosecution." Attorneys for Storm did not respond to requests for comment on Friday. A spokesperson for the US Attorney's Office in Manhattan declined to comment on the ongoing case. Tornado Cash keeps spinning Tornado Cash, meanwhile, keeps spinning along. Storm told the Crypto in America podcast last week that all he did was write code. "I did not feel I'm responsible for managing how somebody's using the software," he said. And once the code for Tornado Cash was let loose into the DeFi world, it basically ran automatically, he told the podcast. He couldn't flip the off switch if he tried, he said, because no such switch exists. "Correct," Storm answered when the podcasters asked if Tornado Cash is still up and running. "It's always been running. Just like the Ethereum network, or the bitcoin network, or the internet," he said. "It's immutable and decentralized," he said. "It's unstoppable." Storm remains free on $2 million bail and faces up to 40 years in prison if convicted. "I don't have a 100% answer right now," he said when the podcasters asked if he intends to take the stand. "I may, or may not." The trial is expected to last at least three weeks.


Los Angeles Times
3 hours ago
- Los Angeles Times
The Lone Star State takes on Hollywood, Texas-style: Bigger, better and with conservative values
The opening scene unfolds onto a bird's-eye view of a sedan making its way down a stretch of unmarked highway, as Woody Harrelson's unmistakable drawl is heard off-camera. 'You ever wonder if this industry of ours is just chasing its own tail?' he asks. Matthew McConaughey, in his equally distinctive cadence, shoots back, 'No, I don't wonder. Restrictions, regulations, nickel and diming productions, political lectures,' before the camera pans in for a close-up of the actors. The sequence pays homage to the gritty, atmospheric crime drama 'True Detective.' Indeed, it was directed by Nic Pizzolatto, the show's creator. In January, this four-minute video, 'True to Texas,' was released as part of an unusual campaign by a coalition of A-list actors — Dennis Quaid, Renée Zellweger and Billy Bob Thornton make appearances — independent creatives and Lone Star Republicans to appeal to the Texas State Legislature. The goal: to help bring increased film incentives to a state not known for its wholesale embrace of Hollywood or government subsidies — particularly for something like the arts. Despite considerable push back among conservative lawmakers, the effort paid off. Last month Gov. Greg Abbott allowed the passage of an unprecedented bill boosting tax incentives for film production in the state to $300 million every two years — guaranteeing that funding for 10 years. The law goes into effect Sept. 1. The aggressive bid to nab a slice of Hollywood furthers the ongoing rivalry between California and Texas. Several major Golden State-based companies including Tesla and Hewlett-Packard have relocated to the Lone Star State, lured by lower taxes and its business-friendly environment. It also comes as California is struggling to keep movie and TV production, having recently doubled its own tax incentive ceiling to compete with film subsidies in three dozen other states and abroad. The new bill puts Texas in a position to become a major player among the growing list of global and regional filming hubs in an industry that has become increasingly unmoored from its historic Hollywood hometown. 'Texas now has a program that is going to be competitive,' said Fred Poston, the executive director of the Texas Media Production Alliance. 'When you really take a close look at it, you realize this is a big deal. We have this new level of funding to start building more industry around it.' The Texas bill is not only bigger and better, but found itself an unlikely champion in Republican Lt. Gov. Dan Patrick. 'We are not trying to make Texas the next Hollywood — we don't like Hollywood. We want to export Texas values,' said Patrick in a campaign update. A staunch conservative who has relentlessly opposed legalized marijuana, gambling and abortion, Patrick has vowed 'to make Texas the Film Capital of the World.' The bill, which supports the Texas Moving Image Industry Incentive Fund (TMIIF) program, offers tiered grants up to 25% for projects spending $1.5 million in the state. Faith-based films and those that shoot in historic sites or employ a percentage of crew who are Texas-based military veterans can push grants up to 31%. The governor's office, through the film commission, has broad discretion over which projects receive funds and awards can be denied at any stage in the review process for material that portrays Texas negatively or contains 'inappropriate' content. Still, even with the bill's Texas-style protectionist wrangling, its passage was far from assured. Weeks before the Senate vote, there was hand-wringing among conservative lawmakers and others who opposed the bill on economic, moral and even biblical grounds. Critics took swipes at profanity-laced scripts and what they saw as inaccurate portrayals of the state's oilmen on TV. Some viewed the grants as akin to taxpayer theft. Many shuddered at the thought that the bill would usher in the unholy influence of a debauched Hollywood on Texas. 'The Bible warns us of the consequences of the government wrongfully taking money from some and handing it out to others,' said the Texans for Fiscal Responsibility in one of several papers it published decrying the bill. Republican State Rep. Brian Harrison called the bill 'an abomination. And shame on everybody who voted for it.' Harrison launched his own 'Don't Hollywood My Texas' crusade. One of his followers, the Freedom Bard, a self-proclaimed 'patriotic' lyricist, recorded an earworm of a protest anthem denouncing the bill with such lyrics as: 'Keep your failed policies and your liberal BS.' 'This is big government liberal redistributive socialism,' Harrison told The Times, 'The governor and lieutenant governor of the supposedly Republican-controlled state of Texas chose to keep property taxes billions of dollars higher so that you can subsidize a rich liberal Hollywood movie industry — how embarrassing.' He plans to introduce legislation at a special hearing later this month to repeal the law. Despite the hostility toward Hollywood, Texas was once known as the film industry's 'Third Coast.' Many of the westerns of the 1920s and '30s were filmed in the state. Texas' sweeping backdrops and larger-than-life characters have inspired some of the most celebrated movies and television shows, including the 1956 epic 'Giant,' the 1974 slasher classic 'The Texas Chainsaw Massacre,' the 1990 sleeper hit 'Slacker' and the acclaimed small-town TV series 'Friday Night Lights.' The state's cultural soil has nurtured a fertile creative community with filmmakers like Robert Rodriguez ('El Mariachi'), Wes Anderson ('Bottle Rocket') and Richard Linklater ('Boyhood'). By the early 2000s, however, neighboring states began chipping away. 'Texas had been highly competitive, we had all of these ingredients,' said Rebecca Campbell, CEO of the Austin Film Society. 'Then all of a sudden, Texas stories were getting shot in New Mexico and Louisiana.' In 2007, the state established its first program for film incentives, earmarking $20 million. Although the program expanded in later years, it became chronically underfunded, prompting the producers of 'Fear the Walking Dead' in 2021 to relocate to Georgia after filming four seasons around Austin. Linklater had to rework his 2024 romantic crime thriller 'Hit Man' starring Glen Powell, originally set in Houston, when filming relocated to New Orleans because of a lack of available incentive funds. 'We're completely surrounded by states that have very active film incentive programs,' Linklater told the podcast 'Friends on Film.' 'They really support this industry, and you have to do that to compete.' But a perceptible cultural and economic shift in the Texas landscape began to slowly take shape during the pandemic, when a wave of actors and filmmakers relocated to the state. Filmmaker Nate Strayer, formerly of Los Angeles, moved to Austin in 2021 and later founded production company Stray Vista Studios. 'We started to realize that we could have an industry here where our stories aren't being pulled away to other states,' said Strayer, whose company produced the 'True to Texas' video. Until the pandemic shut down Hollywood, 'Fargo' series creator Noah Hawley flew every other week from his home in Texas to Los Angeles for meetings with his production company when he wasn't shooting. When the pandemic ended, Hawley found he no longer needed to be based in Hollywood. Last year he moved his company, 26 Keys, to Austin. 'My wife and I wanted to be a bigger part of our community in Texas,' he said. 'What Austin provides for me is more of a local, handmade place.' The other wave to hit Texas' film industry was Taylor Sheridan. The 'Yellowstone' creator, who grew up in Fort Worth, began filming many of his hit television shows — including '1883' and 'Landman' — across the state. The productions brought in hundreds of millions of dollars to local businesses and a stream of tourists in what many began calling 'the Sheridan Effect.' Production of '1883' alone led to 13,325 booked hotel nights in Fort Worth, according to the city's film commission. Beyond the economic boom, Sheridan showed that Texas could tell its own stories and help seed larger ambitions. In February 2023, Lt. Gov. Patrick had dinner with Sheridan. Shortly afterward, Patrick described Sheridan as the 'best screenwriter of our time and one of the best storytellers ever to make movies' and said, 'My goal is for Taylor to move all of his TV and movie production to Texas.' Soon, Sheridan had a multiplier effect. The Wonder Project, the faith-based, family-oriented production company behind Amazon's 'House of David,' was established by filmmaker Jon Erwin ('Jesus Revolution') and former YouTube executive Kelly Merryman Hoogstraten in 2023 with more than $75 million from such investors as Jason Blum, Lionsgate and Leonard Leo, the wealthy conservative lawyer and Federalist Society co-chairman. Two years ago, Hill Country Studios, a $267-million film and television studio, broke ground in San Marcos. The plans include 12 soundstages spanning 310,000 square feet, two back lots, a virtual production stage and 15 acres of outdoor production space. Zachary Levi, the star of 'Shazam!' and 'Chuck,' is raising $40 million to develop his Wyldwood Studios in Bastrop east of Austin. Plans call for two 20,000-square-foot soundstages, along with a hotel, restaurants and homes. 'I really felt this ... calling on my life to go and build what is essentially a new version in the lineage of United Artists,' he said. 'That allows the artist to really take the power back, take their destiny back.' But for all the activity, there was no getting around the math. If Texas did not pour resources into a substantial rebate program, it would continue to lose out. The challenge was to convince the conservative Legislature that an incentive program was not simply a Hollywood handout. Thus began a campaign in spring 2023 with Texas voices advocating for a strong film industry. That May, 'Good for Texas,' the video precursor to 'True to Texas,' showcased Lone Star-born actors such as McConaughey, Quaid, Owen Wilson, Powell and others in support of increased incentives. Filmmaker Chase Musslewhite, a sixth-generation Houstonian who was one of the video's producers, said she was motivated to get involved when she lost funding for her first feature after her financier opted to shoot in Louisiana. She joined forces with Grant Wood, a Midland native, who had studied film and ran a Dallas start-up, to launch the Media for Texas advocacy group. 'We wanted to help get the film community aligned and put forth one bill with one idea to make it as easy as possible for the Legislature to push for it,' Musslewhite said. The Texas Film Commission painted a rosy picture, saying that for every dollar invested in the incentives, Texas received $4 of new money into the economy. A pivotal moment arrived in late summer 2024. Media for Texas co-hosted a private screening of the film 'Reagan,' starring Dennis Quaid, with Patrick at Austin's Bullock Texas State History Museum. A number of state legislators attended. Patrick took to the podium and announced his aim to 'make Texas the media capital of the world,' Musslewhite recalled. That was the push people needed, Musslewhite said. Last October, Patrick convened a special hearing of the Senate Finance Committee, where a new bill for a robust film incentive was front and center. Patrick marshaled McConaughey, Harrelson, Quaid and Sheridan to support him. Joining the effort was billionaire Ross Perot Jr. During the hearing, a denim-clad Quaid voiced his support. 'I, for one, feel that the world is beginning to turn right side up again and common sense prevails, and I'd like to see that reflected in our films and entertainment.' When Sheridan spoke, he expressed regret that his 2016 film 'Hell or High Water,' a story of two bank-robbing brothers trying to save their Texas family ranch, had to shoot in New Mexico because of its subsidies. 'No one will be here without the incentives,' the filmmaker said. During the last stretch before the vote, McConaughey, in a cowboy hat, made a final overture to legislators in March. 'If we pass this bill, we are immediately at the bargaining table for shooting more films and TV and commercials in our state,' he said. 'That is money that's going to local Texas restaurants, hotels, coffee shops, dry cleaners, street rentals, home rentals ― even Woody's barber,' in a nod to Harrelson, who was also in attendance. The high-profile campaign worked. Two months later, the bill passed in the Senate with a 23-8 vote, and by June it had become law. Nonetheless, concerns remain about the program. For one, the bill, which emphasizes a positive portrayal of the state, does not specifically address whether a film or show that has themes such as abortion, gun control or LGBTQ+ characters will receive funding. In 2010, then-Gov. Rick Perry's administration yanked funding for the Robert Rodriguez film 'Machete' over concerns that the movie portrayed Texas negatively. George Huang, professor of screenwriting at UCLA School of Theater, Film, and Television, cautioned this could be 'a very slippery slope.' 'I understand that with incentives you don't want to appear to fund controversial subjects,' he said. 'But where do you draw the line on censorship? Who in the governor's office is the arbiter of good taste?' Many inside the Texas film community stress that these are still early days and believe the film office will ultimately take a case-by-case approach. 'I think that those fears are misplaced, because the opportunity for what Texas can provide to the country and to the world outweighs the risk,' Musslewhite said. For now,the Texas film community is elated. 'Texans kind of warmed up to the idea that if an industry were to grow in Texas, it doesn't have to look exactly like it looks in some of these other places,' Strayer said. 'I think they came to realize that you can kind of write your own rules.' And what's more Texan than writing your own rules?

Business Insider
4 hours ago
- Business Insider
I've been on Amazon for 5 months and haven't sold anything. After talking to experts, I'm planning to make 2 changes.
February 18 was a noteworthy Tuesday for me and my business partner. We were officially up and running on Amazon. In a Google doc I update regularly with notes and reflections on our e-commerce experiment, page 32 emphatically marks the occasion: "The paddles have arrived at Amazon, and the listing is live!!" It was exciting, deserving of two exclamation points. We'd spent nearly two years brainstorming product ideas — we settled on pickleball paddles — and bringing the product to life. Many steps happened between the ideation phase and our first inventory order, which ran us a little more than $11,000 for 500 paddles. Half of them were sent to Amazon warehouses. The other 250, divided between five large boxes, are stacked to the ceiling of my studio apartment. If the product development process felt long, tedious, and exhausting, like getting over the finish line of a marathon, moving product is an Ironman. We've sold paddles through our Shopify site and at in-person events, but Amazon? It's been the Sahara Desert. Nearly five months after proudly listing our paddle, we've sold exactly four units. Take a look at our sales dashboard. Amazon Seller Central likes to remind us on a daily basis how little money we have coming in. It even provides overall business insights. The most recent one read: "Your store shows a declining trend in both sales and traffic since launch, despite maintaining excellent feature offer percentages." We get it. We haven't figured out Amazon yet. We're new, overwhelmed, and treating this very much as a side project. That said, we're paying Amazon to store and list our product — and paying rent for our paddles to sit untouched isn't exactly the growth strategy we had in mind. Shaking things up by purchasing ads and exploring TikTok Shop If I've learned anything from talking to and writing about successful entrepreneurs, it's to surround yourself with people who are smarter than you or have already achieved what you want to achieve. Ask them questions, be curious, and learn from their mistakes. Luckily, as a reporter, that's part of my job description. Based on conversations with people who know a lot more than me about e-commerce, here are two strategic shifts we can implement that could help get our product moving on Amazon. 1. Buy ads Tyler Walter is the cofounder of 330 Trading Co., a product-sourcing company. He works closely with US-based e-commerce businesses, advising them on everything from initial product development to creating diverse supply chains. Walter told me, point blank, we have to spend money on ads. "Ads are going to give you the best fighting chance of selling through all of your inventory profitably," he said. "If you're doing it right, a dollar into advertising should come back as $2 to $3 of revenue." Ideally, before we start throwing money at ads, we want more product reviews. In the Amazon world, reviews are rocket fuel — without them, our product will go nowhere. With ads, "you're paying to get eyeballs on your listing," Walter explained. "And if you have zero reviews, every time someone looks at your listing, the chances of them purchasing are much less than if there were a bunch of reviews." So far, we have three Amazon reviews. Walter said a good short-term goal for us is to get to double-digits. Then, we can look at our competitors and adjust our review goal accordingly. "Take the first five pickleball paddles that pop up when you search 'pickleball paddle.' How many reviews do they have? Can you get to a 10th of that?" he said. He encouraged us to think like a consumer: If we're comparing products and see one with 500 reviews, one with 200, and one with two, we're likely not going to buy the one with two. "But if you see 20, it makes you think, 'This might be trustworthy. They have a better price. Let me give them a shot.'" He told us that we may run into a bit of a chicken-and-egg dilemma: We want reviews before spending on ads, but might need ads to actually get reviews. As far as how much money we need to spend on ads, he explained that Amazon ads are more affordable compared to Google, Meta, and TikTok ads since Amazon already has so much traffic, "so you can test it out with a very small budget." That said, we want to spend enough to make an impact, and, generally speaking, spending more will lead to better results. It'll take some trial-and-error, and if we have the budget to hire a professional on a site like Fiverr or Upwork to manage our ad campaigns, we should. As with most things in life, there are no guarantees. "There's a possibility that you put $700 in over the course of a week, and you don't get a single sale. That is a possibility," he said. "But very quickly, you'll start to see data of how many people are seeing your ads, how many people are clicking in your ads, how many purchases you're getting, what the conversions are — and if you're working with a good professional, they can take that data and and tweak things and you should be able to get a pretty good idea of: Hey, if I put $500 into ads this month, I'm going to get an extra $1,500 in sales that I other otherwise wouldn't have got." 2. Think beyond Amazon and explore TikTok Shop I learned from Eugene Khayman, who built his own seven-figure Amazon business and now leads a community of 700 top e-commerce entrepreneurs called Million Dollar Sellers, that we should be thinking beyond Amazon. It's harder than ever to build a profitable Amazon business. Compared to when he started selling on the platform in the early 2010s, the fees are higher, the competition is stiffer, and the strategies are constantly evolving. Not to mention, tariffs, which added an entirely new level of complexity for Amazon sellers at the start of 2025. "If people are treating Amazon as their whole business, they're definitely more at risk," he said, and "there are so many different verticals of e-commerce to serve." He pointed to TikTok Shop, where he sees "a lot of opportunity," and compared it to Amazon in the early years before it became overrun with sellers. A smart strategy would be to couple Amazon with TikTok or other marketplaces. He also emphasized that "complacency kills," a hard truth that even the most established sellers in his community need to be reminded of. "E-commerce was really so easy the past few years, and we have to be more critical of ourselves and overall." The best way to avoid complacency and stay ahead of the curve is to keep talking to people who know what they're doing. "It's all about putting yourself in a room with people that are smarter than you, so that you're growing faster and you're not making silly mistakes," he said. I started an e-commerce business with $5,000 up front after writing about financially independent Amazon sellers. Here's how I doubled my budget. My friend and I pooled $10,000 to start an e-commerce company. After months of brainstorming products, we chose pickleball paddles. Months into launching a pickleball eCommerce company with $10,000, I'm already over budget. Here are all of my startup costs, including a surprise $2,095 expense.