Bored Brits craving a snack-time thrill
Just under one in three (30%) made the admission, with a similar number (34%) confessing they wish they could break free from their same old snacking cycle.
Exactly 32% admit they eat the same snack up to five times a week, with around half (49%) saying they are looking for more snack satisfaction and over three-quarters (77%) admitting they are on 'auto-pilot' when shopping for snacks in the supermarket.
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A fifth (19%) eat the same snack as many as seven times a week, with a quarter (24%) even admitting they've been buying the same snacks for the past 10 years (24%) and two-thirds (64%) feeling oddly loyal to their go-to choice.
In fact, Brits admit they're more likely to be faithful to their go-to snack than their favourite takeaway (14%), pub (12%), favourite TV show (12%), and even football team (11%).
And as for what's stopping them, over three in 10 say they stick to what they know because of comfort (32%).
For others it's convenience (22%), worrying they'll be disappointed (18%), feeling stuck in a snacking rut (11%) or even having too many options available to them (10%).
Nearly a quarter would be swayed if the snack was limited edition (22%), two in 10 are tempted by snacks with extra crunch (20%), whereas others look for a spicy kick (17%) and an extra cheesy thrill (17%).
To help aid the half of Brits (48%) who say finding a new snack has the power to turn around their day, Baga Chipz MBE has joined forces with cheesy baked snack, Cheez-It, to launch a bold new guide 'Baga Chipz Top Tipz' designed to give Brits the confidence to spice things up and have a 'cheesy affair' when it comes to their go-to snacks.
Dedicated to the art of 'snack cheating', the guide is packed with tempting tips and playful tricks to make even the most loyal snacker want to ditch the 'dull' and snack bold, on the sofa or even on the go.
Baga Chipz MBE said: 'Let's be honest, we've all been stuck with the same boring snack – day in, day out. It's time to stop being loyal to something that's not giving what it needs to give!'
Cheez-It's Rui Frias added: 'Snack time should never be boring, but our research shows that Brits have gotten too comfortable with their same old choices.'
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