This Teen Built a Game on Roblox -- Then Sold It for Millions
Warning! GuruFocus has detected 6 Warning Signs with RBLX.
What's fueling this surge in deals is a structural shift in Roblox's ecosystem. A December platform update quietly made it easier for developers to transfer ownership of their gamessomething that used to violate Roblox's terms. That's opened the floodgates. Voldex, another acquisitive player, bought Brookhaven RP in February in a deal CEO Alex Singer described as bigger than Embracer Group's acquisition of Welcome to Bloxburg, which had been reported at around $100 million. Most of these deals are brokered on Discord. Many sellers remain anonymous. But behind the avatars, there's real moneyand increasing interest from capital providers like Raine Group and Shamrock Capital.
Roblox's creator economy is now attracting serious financial attention. The platform is on track to pay out over $1 billion to developers this year, with the top ten creators earning $36 million each over the last 12 months. Valuations for games typically range from 112 months of revenue, depending on how stable the player base looks. Voldex has even inked partnerships with the NFL to rebrand games like Ultimate Football, extending their shelf life. Roblox isn't actively participating in these secondary market transactions, but the trajectory is clear: this could be the early innings of a new asset class where digital gamesespecially those born in teenage bedroomscommand multi-million-dollar exits.
This article first appeared on GuruFocus.
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