DoubleVerify Launches Pre-Screen Safety And Suitability Solution For Google's Search Partner Network (SPN)
DoubleVerify Issues Industry Alert For Ads.txt Exploits
Growing attacks - including DV-identified AI slop scheme, Synthetic Echo - highlight how fraudsters manipulate and exploit ads.txt, as the number of cases now exceeds 100 More >>
Friday, 9 May 2025, 10:06 am | DoubleVerify
New AI-powered capability enables global advertisers to apply trusted third-party protections across Google's SPN inventory More >>
DoubleVerify Releases Global Insights Report On The State Of Streaming In 2025
Thursday, 8 May 2025, 1:08 pm | DoubleVerify
DV reveals findings from a separate global survey of nearly 2,000 marketers, which explores how advertisers are adapting their streaming strategies in light of these challenges. More >>
DoubleVerify, IWF Partner To Drive Greater Ad Ecosystem Safety, Fight Online Child Abuse
Monday, 28 April 2025, 9:42 am | DoubleVerify
Partnership gives DV access to IWF's world-leading tools and datasets, enhancing its protections and helping cut off ad funding to exploitative and illegal content online. More >>
DoubleVerify Launches Content-Level Controls On Meta, Powering Media Quality And Advertising Effectiveness
Wednesday, 19 February 2025, 9:59 am | DoubleVerify
Advertisers can ensure their ads appear in environments that align with their brand, powering media effectiveness and boosting advertising ROI. More >>
DoubleVerify Strengthens Media Quality Authentication On Snap With Brand Safety And Suitability Measurement
Wednesday, 6 November 2024, 9:56 am | DoubleVerify
Global advertisers benefit from DV's industry-leading, AI-powered classification technology to protect brand equity and gain transparency into Snap inventory More >>
DoubleVerify To Introduce Pre-Screen Content Control On Meta, Strengthening Brand Safety, Suitability, Media Performance
Friday, 11 October 2024, 12:55 pm | DoubleVerify
Global brands gain comprehensive coverage with both pre-screen avoidance and post-bid measurement, further augmenting ad quality controls on Facebook and Instagram More >>
New Research Reveals Link Between High-Quality Digital Ads And Lower Emissions
Friday, 28 June 2024, 10:40 am | DoubleVerify
DoubleVerify and Scope3 found that buying higher media quality impressions resulted in decreased carbon emissions of nearly 65 thousand metric tons of CO2 emissions in 2023 showing the sustainability benefits of smart digital advertising More >>
DoubleVerify Launches Transparency Centre To Fuel Industry Education And Foster Digital Trust
Monday, 24 June 2024, 9:46 am | DoubleVerify
The DV Transparency Centre is breaking open the 'black box' of digital media verification by providing comprehensive educational resources, tackling industry misconceptions, and shedding light on trending topics More >>
ANZ Ad Fraud Rate Increases By 14% According To DoubleVerify's 8th Annual Global Insights Report
Wednesday, 19 June 2024, 10:32 am | DoubleVerify
DV, the industry leader in media measurement and performance, unveils findings from its annual Global Insights Report More >>
DoubleVerify Research Reveals Retail Media Is An Opportunity For Safe Engagement Despite Some Viewability Challenges
Wednesday, 22 May 2024, 9:26 am | DoubleVerify
Retail media exceeds benchmarks on brand suitability, fraud, and engagement potentially fueling higher-performing ads More >>
Imran Masood Promoted To Vice President, Country Manager AUNZ At DoubleVerify + Bolsters APAC Leadership Team
Monday, 13 May 2024, 9:27 am | DoubleVerify
DoubleVerify ('DV') (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a robust lineup of strategic leadership appointments in the APAC region. More >>
DV Uncovers New Large-Scale Audio Ad Fraud Scheme That Spoofed Over 500,000 Devices In March 2024
Thursday, 9 May 2024, 8:32 am | DoubleVerify
FM Scam perpetrators falsify audio traffic using dedicated servers. They also spoof a wide range of devices typically used for playing audio content. This tactic enables fraudsters to blend their invalid traffic with legitimate traffic in attempts to ... More >>
Surge In CTV Fraud
Monday, 22 May 2023, 9:15 am | DoubleVerify
The DoubleVerify 2023 Global Insights Report Highlights A Surge in CTV Fraud and Quantifies the Cost of Ignoring Quality in Digital Media DV's annual report spotlights the importance of continuous protection to tackle quality issues across emerging ... More >>
As Ad Dollars Move To Connected TV, Fraud Schemes Spike 70% Globally
Tuesday, 17 May 2022, 11:16 am | DoubleVerify
DoubleVerify ('DV'), a leading software platform for digital media measurement, data and analytics, today released its 2022 Global Insights Report , analysing media quality and performance trends from more than one trillion impressions delivered ... More >>
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NZ Herald
8 hours ago
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Teen dies after AI sextortion scam; rise in ‘nudify' app blackmail
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RNZ News
17 hours ago
- RNZ News
Trial begins as Meta investors, Zuckerberg square off over alleged privacy violations
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During a recent industry event, Cipolla discussed the concept of approaching AI transformation from a Walk, Jog, Run Framework, where organisations are encouraged to gradually build their AI capabilities sensibly and safely. Whether companies are exploring computer vision, language models, prediction or enhanced insights retrieval from structured and unstructured data, this framework sees AI practices first needing to become trustworthy and repeatable, then later able to deliver real value, before late-stage scaling up into production across the business. "The scale of the change that AI presents to all industries is perhaps comparable to the disruption brought by the internet, mobile technology and cloud computing (though likely more exponential in nature)," Cipolla explained. "At the same time, the concept of the Agentic-Web is being developed to determine how AI systems are standardised and communicate with each other. "AI Governance has also become a priority for organisations, though the good news is that it builds on the existing Data Governance work many companies have already undertaken. "Business transformation takes time, communication and understanding across organisations and industries. For asset-centric industries looking to walk then jog then run with AI, this means effective change management must also be one of the most important areas of focus." This pace of transformation is evident across related sectors, and this is highlighted by just how quickly AI is changing the software engineering space. "During a conversation at Meta's LlamaCon event in April 2025, CEO Mark Zuckerberg said that within a year, approximately half of Meta's software development could be handled by AI, with expectations for this proportion to grow over time," Cipolla explains. Integrating AI capabilities directly into existing business systems Looking to harness the benefits of AI to provide its customers with more features, one company has taken steps to build AI features conveniently into its product, providing users with hassle-free access to frontier technology. Leading enterprise resource planning and analytics software provider, Pronto Software, just signed a strategic agreement with IBM Australia, enabling the integration of powerful Agentic AI capabilities into its Pronto Xi ERP platform via IBM Watsonx. Pronto Software Managing Director Chad Gates says the initiative is designed to democratise access to intelligence, helping businesses develop the capabilities of their teams. "Rather than replacing workers, we're using AI to elevate them," Gates says. "Our customers, many of them family-run, mid-sized businesses, can enable staff to act strategically. Pronto Software can work with customers to build and deploy Agentic AI that not only informs, but acts on the information, unlocking real business value without compromising security. "With Watson's Agentic AI integrated into Pronto Xi, workers can ask a question in plain English and instantly receive forward-looking insights that support smarter decisions." This approach shows how businesses can adopt AI without disrupting existing workflows. Rather than requiring staff to learn entirely new platforms, the technology becomes part of the tools they already use daily, reducing the typical barriers to AI adoption. "AI doesn't have to be overwhelming or intimidating," Gates adds. "It should feel like a natural part of your workflow, and that's exactly what we are delivering. With this new capability, Pronto Xi becomes not just a system of record, but a system of insight and empowerment." The future belongs to those who blend human design thinking and AI power AI will never 'replace' authentic human connection – but it can drive efficiency and amplify the impact of our business interactions and operations. AI's core power lies in its ability to automate the grunt work – those repetitive, manual tasks that slow down productivity. From automating lead generation to scaling personalised customer outreach and enabling more strategic conversations, AI-powered tools are proving to be an asset rather than a threat. According to Rory Clark, founder of NeuralNet Chat, now is the time to pay attention to the demand in AI automation while we still are in AI's infancy. Clark likens today's AI moment to the early 2000s tech boom, when companies like Amazon and Facebook were just starting to take off. "We're at that dot-com moment again," Clark says. "There are so many AI opportunities emerging daily, and businesses that act now will gain a huge competitive edge." But that doesn't mean chasing every trend. Clark warns against 'AI washing', and getting distracted by tools being labelled as 'AI-powered,' when there's barely any real AI behind them. "The future belongs to businesses that combine smart automation with authentic engagement, marketing savvy, and a strong understanding of their customer journey," Clark concludes. "The companies that adopt AI now won't look back. They'll be glad they jumped in early."
