Catching Israel Out: Gaza And The Madleen 'Selfie' Protest

Scoop

10-06-2025

The latest incident with the Madleen vessel, pictured as a relief measure by celebrity activists and sundry accompaniments to supply civilians with a modest assortment of humanitarian aid, is merely one of multiple previous efforts to break the Gaza blockade. It is easy to forget that, prior to Israel's current program to kill, starve and empty the enclave of its Palestinian citizens after the Hamas attacks of October 7, 2023, Gaza had already become, arguably, the world's largest open-air prison. It was a prison which converted all citizens into inmates trapped in a state of continual privation, placed under constant surveillance, at the mercy of the dispensations and graces of a power occupying in all but name. At any moment, officials could be extrajudicially assassinated, or families obliterated by executive fiat.
In 2008, the Free Gaza Movement successfully managed to reach Gaza with two vessels. For the next eight years, five out of 31 boats successfully journeyed to the Strip. Others met no such luck. In 2010, Israeli commandos revealed their petticoats of violence in killing 10 activists and injuring dozens of others on the Mavi Marmara, a vessel carrying 10,000 tonnes of supplies, including school supplies, building materials and two large electricity generators. It was also operated by the Humanitarian Relief Foundation, a Turkish NGO, being one of six ships that formed a flotilla. Scandal followed, and the wounds on that issue have yet to heal.
With the Israeli Defense Forces and its evangelical warriors preaching the destruction of Palestinians along with any hope of a viable, functioning state, an impotent collective of nations, either allied to Israel or adversarial in nature, have been unable to minimise or restrain the viciousness of the Gaza campaign. Iran, Hezbollah in Lebanon, and the Houthis in Yemen, have made largely fruitless military efforts to ease the program of gradual liquidation taking place in the Strip. Given such an absence of resolve and effectualness, tragedy can lend itself to symbolic theatre and farce.
The Madleen enterprise, operated by the Freedom Flotilla, departed from Sicily on June 1 with baby formula, food, medical items and water desalination kits. It ended with its interception by the Israeli forces in international waters roughly 185 km (100 nautical miles) from Gaza. With a top billing activist such as Greta Thunberg, a French-Palestinian Member of the European Parliament Rima Hassan, and journalists in the crew, including Al Jazeera's Omar Faiad, this was not your standard run of the mill effort.
Celebrities, when they throw themselves at ethical and moral problems, often risk trivialising the cause before the bright lights, gilding, if not obscuring the lily in the process. Thunberg, for all her principles, has become a professional activist, a superstar of the protest circuit. Largely associated with shaming climate change denialists, laziness on the part of officials to deal with dense carbon footprints, her presence on the Madleen crew is a reminder that calculated activism has become a media spectacle. It is a model, an IKEA flatpack version, to be assembled on sight, an exportable product, ready for the journey.
This is not to be flippant about Thunberg, or the broader purpose involved here. Her presence, and those engaged in the enterprise, are dangerous reminders to the Israeli project in Gaza. Had they been wise, the bureaucrats would have let stoic silence render the affair a media event, one filed in the library of forget me, white noise articles that have become the stock and trade of an overly crowded infosphere. But the criminal instinct, or at least one guiltily prone towards one, is garrulous. The chatter can never stop, because the justifications for such behaviour never end.
Israeli's Foreign Ministry, for instance, thought it wise to dismiss the entire effort of what it called the 'celebrities yacht' as a 'media gimmick for publicity (which includes less than a single truckload of aid) – a 'selfie yacht'.' Perfectly capturing Israel's own abominable record in supplying humanitarian aid in dribs and drabs to the residents of Gaza, when it bothered to, the ministry goes on to fabulise about 1,200 aid trucks and 11 million meals supposedly sent to those in the Strip, never mentioning the killing of those seeking the aid by IDF personnel, the enlistment of rogue Palestinian clans, and the sketchy background of the Gaza Humanitarian Foundation.
Defence Minister Israel Katz also issued a statement declaring that Israel would 'not allow anyone to violate the naval blockade on Gaza, the primary purpose of which is to prevent the transfer of weapons to Hamas, a murderous terror organisation that holds our hostages and commits war crimes.'
In responding to the vessel, the Israelis did not disappoint. They added to the scene with accustomed violence, but the publicity wonks were aware that killing Thunberg and treating the rest of the crew like any other member of displaced persons at Khan Younis did not seem kosher. The infliction of suffering had to be magisterially restrained, a gold class privilege delved out by the superior ones. No missiles or armed drones on this occasion were used.
Instead, the twelve member crew were taken to the port city of Ashdod, 30km north of Gaza, where prison authorities had been instructed by Israel's dogmatic National Security Minister Itamar Ben-Gvir to hold them in solitary confinement. A number, including Thunberg, have been deported. Others are still being held, purportedly for refusing to sign paperwork authorising their deportation.
As the formalities are being chewed over, the broader designation of the effort by the Madleen and her crew as those of a 'selfie yacht' offer the pool's reflection to Israeli authorities: how the IDF took selfies of their atrocities, filming with haughty and avenging pride the destruction of Palestinian civilian infrastructure and the moonscape of their creation; how Israeli officials, such as the former Defence Minister Yoav Gallant felt comfortable claiming the Jewish state was 'fighting against human animals'. This was one occasion where a celebrity venture, as small it was, proved worthy.