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Sydney Sweeney's American Eagle Ad Faces Criticism For "Nazi Propaganda"  Firstpost America

Sydney Sweeney's American Eagle Ad Faces Criticism For "Nazi Propaganda" Firstpost America

First Post3 days ago
Sydney Sweeney's American Eagle Ad Faces Criticism For "Nazi Propaganda" | Firstpost America | N18G
American Eagle's new denim campaign starring Euphoria actor Sydney Sweeney is facing backlash for its controversial slogan, "Sydney Sweeney has great jeans," a pun on "great genes." Critics say the campaign, which includes a line about eye colour and close-up shots of Sweeney's blue eyes, echoes language linked to Nazi propaganda and eugenics. The campaign promotes "The Sydney Jean," a limited-edition denim line, with proceeds benefiting mental health support. While American Eagle praises Sweeney's 'main character energy,' social media users have slammed the ad for a lack of diversity and poor messaging. Neither Sweeney nor the brand has responded.
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Dunkin' ad featuring Gavin Casalegno sparks backlash for ‘genetics' line, draws Sydney Sweeney comparisons
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Dunkin' ad featuring Gavin Casalegno sparks backlash for ‘genetics' line, draws Sydney Sweeney comparisons

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American Eagle defends Sydney Sweeney ad amid backlash over ‘genes' wordplay
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American Eagle defends Sydney Sweeney ad amid backlash over ‘genes' wordplay

Teen retailer American Eagle Outfitters has a message to its critics, who took issue over its denim ad campaign with 27-year-old actor Sydney Sweeney that sparked a debate over race and Western beauty standards. The campaign, the retailer said, was always about the a statement posted on American Eagle's Instagram account on Friday, the retailer said the ad campaign 'is and always was about the jeans. Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.'advertisementThe message marked the first time the teen retailer responded to days of backlash since the ad with the tagline 'Sydney Sweeney has great jeans' launched last IN: American Eagle refuses to apologize in a new statement posted to Instagram after receiving backlash for their Sydney Sweeney new statement is already being met with more backlash from angered liberals.''Sydney Sweeney Has Great Jeans' is and always was about Collin Rugg (@CollinRugg) August 1, 2025 In the run-up to the ad blitz, the company's chief marketing officer told trade media outlets that it included 'clever, even provocative language' and was 'definitely going to push buttons.'It's unclear if the company knew how much controversy the ad could of the negative reception focused on videos that used the word 'genes' instead of 'jeans' when discussing the blonde-haired, blue-eyed actor known for the HBO series 'Euphoria' and 'White Lotus.'Critics found the most troubling was a teaser video in which Sweeney says, 'Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue.'The video appeared on American Eagle's Facebook page and other social media channels but is not part of the ad critics saw the wordplay as a nod, either unintentional or deliberate, to eugenics, a discredited theory that held humanity could be improved through selective breeding for certain commenters accused detractors of reading too much into the campaign's message. Some marketing experts said the buzz is always good even if it's not uniformly positive.'If you try to follow all the rules, you'll make lots of people happy, but you'll fail,' Allen Adamson, co-founder of marketing consultancy Metaforce said. 'The rocket won't take off.'- Ends

Dunkin' Donuts faces heat over Gavin Casalegno's ‘genetics'-obsessed ad, netizens draw comparisons to Sydney Sweeney
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Dunkin' Donuts new ad over 'genetics' has created uproar on social media, drawing parallels to American Eagle's 'genes' campaign starring Sydney Sweeney. Dunkin' Donuts new ad: Star Gavin Casalegno from 'The Summer I Turned Pretty' appeared in a brief commercial for the breakfast food chain's new summer Refresher drinks that was unveiled on Tuesday. Star Gavin Casalegno from 'The Summer I Turned Pretty' appeared in a brief commercial for the breakfast food chain's new summer Refresher drinks that was unveiled on Tuesday. The 35-second commercial featured the actor attributing his summertime tan to his 'genetics.' 'Look, I didn't ask to be the king of summer. It just kinda happened,' Casalegno, 25, says in the video shared July 29. "This tan? Genetics. I just got my color analysis back. Guess what? Golden summer. Literally. 'I can't help it; every time I drink a Dunkin' Golden Hour Refresher, it's like the sun just finds me. So if sipping these refreshers makes me the king of summer? Guilty as charged,' he adds. Dunkin' Donuts ad causes uproar Some social media users have doubled down on their support for the coffee company, while others have drawn comparisons to American Eagle's "genes" campaign, which featured Sydney Sweeney with 'Sydney Sweeney Has Great Jeans' tagline. The line's dual meaning regarding the actress's appearance, which she got from her parents, and her pants led liberal critics to wonder if American Eagle was endorsing "Whiteness" or "eugenics." Meanwhile, a person reacted to Dunkin' Donuts ad on TikTok, writing, 'Why are ads so obsessed with genetics all of a sudden?' The script of the advertisement, meanwhile, has left some people perplexed. One Reddit member wrote: 'Not a single part of this ad makes sense? It's literally just word salad.' 'Genuinely what does a drink have to do with genetics???' another asked. 'I'll never have Dunkin' Donuts again,' a fourth user declared, while another stated, 'I guess Dunkin just joined the boycott list with Starbucks.' Also Read: Sydney Sweeney speaks out amid uproar over American Eagle 'great genes' ad controversy Casalegno opens up about Dunkin's Golden Hour Refresher Casalegno, who had previously participated in Dunkin's "Not Just a Snack" campaign, described the promotion as 'a playful new social video (titled) 'King of Summer,'' in a press statement issued on July 29. 'Casalegno now claims his crown, a playful nod to his effortlessly sunny energy and the golden glow of his order: the Golden Hour Refresher.' 'There's just something about a summer sunset that makes everything feel a little better, and Dunkin's Golden Hour Refresher really captures that vibe. It's refreshing and kind of just lifts your mood. I've been a Dunkin' fan for years, so teaming up again is such a fun way to celebrate summer,' he adds.

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