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1 3G tried to copy the AB InBev 'buy-and-slash' model. Works for beer, not for ketchup.
2 Since the 2015 merger: sales flat, profits down, stock down 60 %. Berkshire's off the board and 3G has sold out.
A split could help, but only if the new bosses spend money on real food upgrades. Think cleaner labels and better taste, not gimmicks like pink Valentine's Mac & Cheese.
In groceries, the product is the moat.
Fix the food first; the numbers will follow.
Read my take here: https://www.beatingthetide.com/i/168102026/my-two-cents-on-the-kraft-heinz-split
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Politico
12 hours ago
- Politico
Tax talks in Boston mayor's race
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Yesterday's call for Kraft to disclose his financial details was in line with other attacks Wu and allies have leveled against Kraft, the son of New England Patriots owner Robert Kraft, in a campaign that's become heavily focused on money. Wu has accused him of trying to buy the office and regularly points out that the super PAC backing him is funded in part by Republican donors. The Boston Globe/Suffolk University poll that was released this week shows those attacks seem to be sticking. Wu led Kraft 60-30 percent in the survey, and more than 42 percent of likely Boston voters said they had an unfavorable view of Kraft. The results prompted columns in both the Boston Herald and The Boston Globe questioning how Kraft can forge a path forward. Kraft went on the offensive early. His campaign, at least for now, is sticking with the strategy. In response to the Wu campaign's calls to release his tax returns, a Kraft spokesperson sent a lengthy statement knocking Wu over transparency within City Hall. 'Rather than talk about the issues that people actually care about and how she has failed to make the city work for everyone, from housing to schools to making City Hall more transparent and responsive to residents' concerns, Michelle Wu is trying to change the conversation while overseeing the least transparent City Hall in generations,' Kraft's spokesperson Eileen O'Connor said in a statement. GOOD WEDNESDAY MORNING, MASSACHUSETTS. Have a tip, story, suggestion, birthday, anniversary, new job, or any other nugget for the Playbook? Drop me a line: kgarrity@ TODAY — Gov. Maura Healey chairs a Governors Council meeting at noon at the State House. Rep. Ayanna Pressley holds a press conference defending DEI at noon in D.C. 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Bloomberg
2 days ago
- Bloomberg
Kraft Heinz Failure Is a Cautionary Tale for Many M&A Deals
One of the most totemic deals in the consumer goods industry could soon be unwound – the 2015 combination of HJ Heinz Co. and Kraft Foods Group Inc. This is more than one transaction gone awry. The saga challenges the justifications made for so many mergers and acquisitions. Above all, it underscores that scale is often more of a hazard than a benefit. Kraft Heinz Co., as the united firm was renamed, is mulling a split into companies focused on condiments and groceries respectively, the Wall Street Journal reported earlier this month. It's been clear for many years that the original tie-up failed to deliver. A breakup would finally acknowledge that the enterprises could more likely thrive apart.
