Australia just beat the Maldives as one of the world's top three bucket list destinations
Now, it's important to note that this research by Travelbag is based on a survey of more than 1,000 people across the UK. So, while it doesn't fully capture the bucket lists of travellers globally, Australia's rep as a dream destination is backed by plenty of previous international tourism data.
Aussies are obsessed with Japan, so we totally get why it ranked as the number one bucket list destination for Brits, with almost a third (32 per cent) putting it on their hit list. Social media plays a huge role in this wanderlust, with that figure jumping to 43 per cent for Gen Z (ages 16-28).
Canada took second place with 31 per cent of people eager to visit, closely followed by Australia at 30 per cent. According to the researchers, 'The appeal of the country lies in its contrast between iconic natural wonders and vibrant urban experiences. From snorkelling in the Great Barrier Reef and relaxing in the Whitsundays, to exploring cosmopolitan hubs like Sydney and Melbourne, Australia offers something for every kind of traveller."
A trip to Australia is most in demand among Gen X (ages 45-60) – but if you've reached that age and still haven't made it Down Under, you're doing something wrong.
Of Brits actively planning holidays, Australia came in second only to the US, with five per cent currently organising a trip Down Under. That figure almost doubles (9.6 per cent) for Millennials – but fair warning: a trip Down Under has a way of turning into a one-way ticket.
Here are the most popular bucket list destinations of 2025
1. Japan
2. Canada
3. Australia
4 Maldives
=4. USA
5. Seychelles
6. Bali
=6. Mauritius
7. Mexico
=7. Thailand
8. St Lucia
=8. Dubai
9. South Africa
10. Sri Lanka
😂 A scientific study just ranked Australia as the world's 7th funniest country
💗 Australia's largest lake is one of the world's strangest natural wonders
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Nothing screams summer holiday in Spain like an al-fresco feast of tasty tapas, but this place is especially good because it's an absolute bargain that most Brits don't know about. 5 100 Montaditos started as a small cafe in Seville and now has more than 300 locations across Spain, but Brits would never know it was a cheap chain Credit: Alamy 5 Helen (pictured) cools off with a cheap pint in the 'Spanish Wetherspoons', 100 Montaditos Credit: HELEN WRIGHT 5 There are 100 Montaditos all over Spain with cheap pints and decent food for a bargain price Credit: Alamy If, like me, you love a bargain bite in the local Wetherspoons at home, then you need to head to this cheap chain in Spain where your Euros will go a lot further than in most places on the continent. It's by far the cheapest place for tapas and a beer that I have ever stumbled across and the best news is, there are 350 of these bars across Spain. 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