Meet the man who spends $6500 a year on Guzman y Gomez

News.com.au

2 days ago

Most people might grab a burrito from Guzman y Gomez once a month.
But Tyler Carroll, 27, from Brisbane, is not most people.
He's clocked up 395 GYG orders in the last financial year – an average of 1.4 times a day, and spent $6500 doing so.
He says he loves the Mexican fast-food spot so much he'll sometimes have it for breakfast, lunch and dinner.
His GYG obsession went viral after he posted on his TikTok with a spreadsheet breaking down his yearly spending.
'I went to CommBank, I exported all my transactions with the name GYG or Guzman in them … and I've eaten there 395 times,' he explained in the clip that now has over half a million views.
'That is an average of more than one per day … and that is six and a half thousand dollars spent at Guzman.'
After the video blew up, fans were begging to know his go-to order.
'For breakfast I'll typically get a bacon or chorizo burrito in a medium meal with an iced latte … for lunch I'll get a chicken burrito bowl, no beans, extra chicken, and then for dinner, I'll get a chicken burrito bowl, no beans, extra chicken,' he said.
If you're wondering how he can afford his takeaway habit, Mr Carroll's day job is in sales and marketing for the equipment rental industry, and he's also recently started his own marketing agency on the side.
But he wasn't always this financially well-off.
When he was 17, his family lost their home, and he became homeless, couch surfing while juggling part-time jobs and a university degree.
After entering the property market, he managed to turn his life around.
He now owns four homes and told news.com.au that his takeaway habit is an intentional choice that gives him a 'little joy every day' rather than a sign of laziness.
He estimates that his GYG spending accounts for about five per cent of his gross salary.
'So I don't feel like I'm giving up my property dreams to buy food like a lot of my comments suggest,' he pointed out.
So why the GYG obsession?
Mr Carroll says it's one of the few fast foods he can eat often without feeling sluggish, and as a keen gym-goer, he loves that they have 'amazing macros and calories,' including high-protein options.
'I've been able to eat it every day and still stay fairly healthy,' he says.
He also claims he doesn't get sick of eating the same thing every day.
'I have never not felt like GYG,' he laughs.
While his TikTok followers might be surprised by how much GYG he eats, he says his friends and family are used to it.
'They all know I'm absolutely addicted to GYG – it's almost become a personality trait,' he jokes.
But they all share one gripe – the fact he doesn't use the loyalty app.
He even makes a point of not using it, as he says the product is so good he wants to pay full price to support the business.
'I don't want the loyalty coupons,' he says. 'If I could pay more for my little burrito bowl of joy I absolutely would.'
When he finally added up his yearly spend, Mr Carroll says he was actually surprised it wasn't higher.
'I actually spent two months overseas this financial year, so those stats are only for 10 months!' he explains. 'If I was here for a full year, it would've been closer to twice a day and $8000!'
After Mr Carroll became an overnight sensation, he caught the eye of GYG Founder and Co-CEO Steven Marks, who is now flying the Queenslander down to meet him today.
'It's incredible to see a superman like Tyler eating at GYG so often but we're not surprised! Our guests are coming multiple times per week for brekkie, lunch and dinner,' he told news.com.au.
'Tyler's love of GYG is exactly what we've been saying for years, GYG is clean, healthy, fast food that you can eat every single day.'
However, Mr Marks encourages fans like Mr Carroll to use the loyalty program, which could see him get about $400 in GYG credits each year.