
How Visa Infinite creates memorable experiences with life's finest luxuries
India's rising tide of affluence has brought with it a new wave of discerning consumers – those who seek bespoke experiences, expecting nothing less than seamless access to the world's finest. As aspirational Indians redefine luxury, Visa Infinite meets their evolving demands and elevates their experiences. A gateway to the extraordinary, Visa Infinite is designed for those who expect more – from luxurious stays, gourmet dining to seamless travel, and smart, secure spending.
Here are five ways Visa Infinite can elevate how you live, travel, and experience the best the world has to offer:
Enjoy life's finest moments with Visa Infinite by your side. From
24/7 Visa Concierge services
to extraordinary experiences and unlimited access, with Visa Infinite, every moment becomes an opportunity to live exceptionally.
*T&Cs Apply
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Economic Times
an hour ago
- Economic Times
Unlocking India's luxe lifestyle: How Visa Infinite is powering the affluent experience
In today's India, luxury is no longer defined by tangible possessions — it's about crafting a lifestyle brimming with exclusivity, access, and meaningful indulgence. From bespoke travel to epicurean delights, the emerging affluent class is setting a new benchmark for premium living. And in this evolution of aspiration and affluence, Visa Infinite is not just keeping pace; it is committed to leading the way. The new luxe: From ownership to experiences According to the Hurun Global Rich List 20251, India is now home to the third-highest number of billionaires in the world. As more young entrepreneurs enter the millionaire club, affluence is both widespread and youthful. The modern affluent Indian isn't just looking to own; they are looking to live. Whether it is curating a slow travel itinerary through Italy's countryside, dining on a tasting menu curated by a Michelin-starred chef or simply getting whisked through airport formalities with VIP treatment, experiences are becoming the new currency of luxury. This shift is palpable – a study by FINN Partners2 shows that over 81% of Indian travelers now prioritize luxury experiences over extravagant rituals like lavish weddings. And Visa Infinite is helping make these moments possible, with seamless payments and curated privileges every step of the way. How Visa Infinite is winning the affluent game The essence of luxury is having someone know exactly what you want and delivering it with precision and personalization. That's where Visa Infinite stands apart from the crowd. The premium card program offers access to a curated range of privileges across travel, dining, and hospitality, designed especially for the digitally savvy, experience-seeking Indian affluent. When you are travelling, Visa's collaborations across multiple ITC Hotels3 properties and ELIVAAS4-managed premium stays offer cardholders exclusive offers and benefits. And for those who value seamless travel above all, Visa's Meet and Greet service*5 makes every departure and arrival feel first-class, offering everything from fast-track immigration to porter services. When it comes to gastronomy, Visa Infinite holders are invited to Dine with Visa, an experience that includes curated chef-led menus at premium restaurants and exclusive savings. As Visa Infinite promises, 'Life's elite pleasures, the way you like them', every feature is tailored not just for convenience, but for personal resonance. Tap, go, and travel confidently From your smartphone, the upgraded Visa Concierge services become your lifestyle guide, offering personalized benefits across dining, travel, events, shopping, and more. As much as luxury is about unmatched experiences, it's equally about trust and peace of mind, especially in a digital-first world. At Visa, consumer security shapes every innovation. Visa's deep investments in technology and AI ensure that premium payments are also secure payments. From network agnostic AI-powered tools with near real-time fraud detection capabilities like Visa Advanced Authorisation and Visa Risk Manager to the Reserve Bank of India-mandated tokenisation that protects consumer information in each transaction, Visa Infinite marries style with security. Visa has invested over $12 billion6 in technology over the past five years to build a secure, scalable payment ecosystem. This year, it formalized a dedicated Scam Disruption Practice to proactively detect and disrupt complex fraud patterns, which had prevented over $350 million7 in potential losses last year. This is in addition to the $40 billion8 in attempted fraud blocked by Visa's Payment Ecosystem Risk and Control (PERC) framework. Powering a new India, beyond metros Affluence is no longer limited to India's metros. Visa's recent whitepaper, 'Bridging the Gap: Payments in India Beyond Metros', reveals that credit card spending in Tier 2 and 3 cities has grown 4x between 2019 and 2024, outpacing metros. In cities like Agra and Ludhiana, the number of millionaires is rising steadily, and so is the demand for exclusive privileges. Visa is not just observing this shift; it's actively building for it. Through lifestyle cards, personalized financial solutions, and an expansive international network that provides global accessibility, Visa Infinite is ensuring that India's growing affluent population, wherever they are, gets unrestricted access to the world of premium. Visa Infinite: A swipe worth savoring In a world driven by instant gratification, Visa Infinite offers something rare: the luxury of slowing down and savoring every swipe. Whether you are jet-setting across continents, or going for a fine-dining soirée, or simply shopping duty-free in Dubai, Visa Infinite ensures your experience is not only elevated but also effortless. As India's aspirations grow bolder and more experiential, Visa Infinite remains the card that understands, enables, and enhances this new chapter of affluence, delivering loyalty, luxury, and lifestyle at every touchpoint. *T&Cs Apply 1. Hurun Global Rich List 2025 2. FINN Partners 3. ITC Hotels 4. ELIVAAS 5. Visa's Meet and Greet service 6. $12 billion 7. $350 million 8. $40 billion


Time of India
an hour ago
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Evolving Indian consumer and their electric vehicle needs: A deep dive
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd. This article is authored by Vivek Srivatsa , Chief Commercial Officer, Tata Passenger Electric Mobility Ltd India's transition to electric vehicles (EVs) is no longer merely a technology upgrade but represents a fundamental shift in the consumer psyche. What was once considered a niche or aspirational choice is now increasingly seen as a practical solution. While EVs find their way to the mainstream, they are getting adopted by an eco-friendly generation that is equally connected digitally. Beyond the appeal of sustainability, Indian consumers are evolving to seek a holistic value proposition that must offer great price, features, and utility with a balance to all. This change is being driven by growing trust in EV technology—from enhanced battery sizes and warranties to more reliable home and public charging infrastructures—is facilitating the bridge between interest and actual sales. With the system maturing, the actual cost of owning an EV is being realized and appreciated by growing numbers of purchasers. This trend is visible in the growing trend of EV adoption in the country. In FY 25, India saw the highest-ever sales for 4-wheeler EV sales, demonstrating what had been a curiosity or eco-motivated, niche purchase is now increasingly a practical, everyday option for more Indians. The Rise of the Responsible Buyer by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Free P2,000 GCash eGift UnionBank Credit Card Apply Now Undo The future generation of consumers, is leading this change. They are educated, born-digital, and concerned about the long-term implications of what they purchase. To these consumers, an EV is not just a car but a part of their lifestyle. They would like their cars to offer them real-time battery status, app-based operation, smart navigation, and remote diagnostics. Furthermore, home charging and integration with renewable energy sources make it even more appealing. 2025 Tata Altroz review: Tata's Best Hatchback Yet? Although sustainability continues to be a fundamental driver, affordability and performance have now become the primary drivers of the EV buying decision. India's overall mobility ecosystem growth is also fueling the shift further. EVs are the ideal combination of affordability and low cost of maintenance for young professionals and urban families. With no tailpipe emissions and smart features onboard, EVs are equaling the demand for clean and intelligent city mobility. Consumers are also taking into account utility factors such as cost savings per kilometer, fewer maintenance issues, green loan and EMI eligibility, making the EVs cost-effective. With micro-transport modes and shared mobility gaining momentum, EVs are a greener and more efficient mode of transportation shaping the face of future urban mobility. From Aspirational to Practical and Powerful: Redefining EV Value The attitude towards EVs has similarly changed from a wishful product to a power-packed and smart, value-oriented choice. From being initially pioneered by environmentally conscious early adopters, those purchasing EVs today are smart tech savvy individuals, everyday professionals, families, and commuters in need of intelligent future-proof choices. Automakers are meeting this demand by providing EVs that arrive with segment-best features, longer battery ranges, and advanced safety features – all packaged at an affordable price-point but with more power and torque compared to their ICE counterparts. Price is still an important factor when it comes to EVs. Although the initial cost might tend to be higher in certain segments, the total cost of ownership – due to lower running costs, less maintenance, and greater fuel efficiency – pays for itself in the long run. Increased local manufacturing, growing competition, and high localization of components are in certain cases helping EVs achieve price parity against their ICE counterparts as demonstrated by a handful of manufacturers in the mass and premium segment. This helps makes the case of EVs more strong in the long run. Furthermore, today's customer expects their EV to outperform similar specced ICE vehicles with ease, owing to their technological evolution and superiority. With many fence-sitters claiming One Size Doesn't Fit All: Aligning with Diverse Needs India's consumer base is very diverse and this variety is now being seen in the EV offerings in the market. Automakers are moving from the one-size-fits-all approach and instead developing niche solutions for various user groups. For nuclear families and single urban professionals, small EV hatchbacks provide the ideal combination of affordability, ease of maneuverability, and convenience. These cars are best suited for short commutes and can be easily charged at home. At the same time, bigger families and those traveling often between cities are turning towards electric multi-purpose vehicles and SUVs. Such models provide great space, more comfort, and strong battery capacity, making them ideal for everyday use as well as long drives. The growing availability of highway charging stations and real-time range prediction tools is also reducing range anxiety and building confidence. The market today is at the stage where a consumer can select an EV to suit their use case instead of modifying their lifestyle to suit the vehicle, this is an accurate representation of the category maturing with an evolving customer. Conclusion: The Road Ahead India's EV wave is picking up serious momentum. The shift is no longer a question of whether EVs will succeed—it's a matter of choosing which EV is best suited for certain lifestyles. With consumers increasingly sophisticated, purchasers now demand range, build quality, connectivity, and after-sales experience. They are also looking for flexible financing, faster charging options, and technology that aligns with their digital-first lives. Earlier hurdles—such as skepticism about safety and reliability—are gradually diminishing, thanks to improved standards and public awareness. However, concerns still remain around battery life and the availability of charging infrastructure, which continue to shape consumer choices. The carmakers who are able to deliver on these fronts without compromising on price will power the next stage of EV adoption in India. In so many ways, the EV revolution in India is no longer being driven by policy or innovation—it's being led by a forward-looking, value-conscious, and confident consumer class. These are the kind of people who don't just worry about what a car can do; they worry about what it stands for. 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Time of India
2 hours ago
- Time of India
Indians in capsule, Americans in 5-star hotels: Does a passport decide your comfort? Woman's viral video sparks debate
An Instagram video by Indian woman based in New York turned into a serious conversation online, highlighting the limitations of Indian passports in global travel. After a missed flight left her stranded in Germany, her lack of visa barred her from exploring the country, unlike U.S. citizens. Netizens shared mixed reactions, sparking a broader dialogue on passport privilege and fairness. Anisha Arora, an Indian woman based in New York, went viral for a reel lamenting the limited privileges of her Indian passport after missing a connecting flight in Frankfurt. (Representational image: iStock) Tired of too many ads? Remove Ads Not just about nationality, but mobility Tired of too many ads? Remove Ads Support, satire, and some strong counterpoints What started as a humorous Instagram reel has now sparked a serious online conversation about passport privilege immigration systems , and global mobility . Anisha Arora, an Indian woman based in New York City, recently went viral after sharing a candid video recounting her experience of being stranded in Germany following a missed connecting the now widely circulated reel, Arora documents how a delayed flight left her, along with several others, stranded in Frankfurt. While most other passengers—many of them holding U.S. passports—were provided accommodations at five-star hotels with full amenities, Arora found herself in what she called a "capsule-sized" room at the airport. The reason? Her Indian passport and the lack of a Schengen visa.'I never really cared about my passport until now,' she says in the video, visibly exhausted as she pans her phone camera to reveal the tiny space. 'Any other US citizen in my position would have been so happy because they just got free everything and 20 hours to explore a new country, but not me because I have an Indian passport.'Arora's experience underscores a larger issue: not all passports are created equal. As per the Henley Passport Index , India ranks 82nd in terms of global mobility, far behind the United States, which sits comfortably at 10th. That means fewer visa-free travel options and often more restrictions during transit or travel video captioned 'Why this partiality?' hit a nerve among Indians at home and abroad. The reel wasn't just a venting session—it became a mirror for many Indian travellers who've faced similar hurdles while navigating airports in the video set off a wave of reactions online. Some viewers expressed empathy and validated Arora's frustration.'She is right. That's how Indian passport holders are treated in almost all developed countries,' commented one user. 'You don't really understand how bad it is until you actually come to Europe or the U.S.'Others, however, pointed out that her experience may not be universally true. One user recounted a contrasting story: 'I missed my transit flight to Brisbane. The airline arranged a five-star room, gave me a new ticket, and even handed me $150 for meals and shopping. Probably because I had booked a business class ticket. Still, I'd never defame my Indian passport for views.'There were also voices urging nuance. 'It's not really about the Indian passport per se,' wrote another. 'It's about not having a visa to step outside. Even an Indian passport holder with a Schengen visa could have explored Frankfurt.'Some viewers took a more humorous view of the situation. 'I want such first-world airport problems in my life,' quipped one user, drawing hundreds of its light tone, Arora's reel has shed light on a significant issue—how global systems of privilege operate subtly, even in transit lounges and airline policies. While airlines often tailor accommodations based on visa status and immigration laws, these systems reflect broader inequalities rooted in geopolitics, diplomacy, and economic history.