Kylie Jenner's Miu Miu Campaign Faces Harsh Backlash

Yahoo

19-07-2025

Kylie Jenner may have landed one of the most coveted spots in high fashion, fronting Miu Miu's Fall/Winter 2025 campaign, but the internet has made it crystal clear: not everyone is impressed.
The 27-year-old beauty mogul and reality star appears in a new series of promotional images for the cult-favorite Prada offshoot, as unveiled this week by the brand and its Creative Director, Miuccia Prada. Styled by the ever-provocative Lotta Volkova, the campaign was intended to reflect the brand's signature blend of intellectual quirk, youthful rebellion, and high-fashion oddity. But Jenner's presence, many fans argue, misses the mark entirely.
And social media did not hold back.
'This Is So Off Brand'
The collection itself is classic Miu Miu. One of the campaign's key visuals features Jenner in an oversized forest green chunky knit cardigan layered over a white tank, a matching skirt stopping mid-thigh, and embellished calf-high socks paired with black leather oxfords.
Another look shows her in a navy blue polo with a red bandeau layered underneath, a floppy hat, gray trousers, and heavy accessories.
A third ensemble opts for sleek minimalism, featuring a black satin coat, a pink handbag, and more of the signature socks and shoes combo.
But the criticisms came less for the clothes and more for the face behind them.
'She's not whimsical enough to be a Miu Miu girl,' one Twitter user wrote, echoing the sentiment of dozens of others lamenting what they see as a betrayal of the brand's identity.
'Lol this is what influencing is doing to fashion
Killing it softly,' another user posted.
'The face doesn't match the style,' one tweet stated bluntly.
'These pics are so shitty lmao no hate to Kylie but what the fuck is Miu Miu doing,' said another, reflecting broader confusion over the brand's decision.
'The Look in Her Eyes Is So… Void?'
Critics weren't just skeptical of Jenner's fit for Miu Miu's playful and experimental tone. They also questioned the quality of the images themselves.
'Not just about the model choice. Those photos are genuinely bad. I thought Miu Miu was good at maintaining brand authenticity,' one post read.
'These pictures look like when I beg my friends to take pictures of me and end up looking like this hot mess,' someone else joked.
'The look in her eyes is so… void? I don't know how to explain it but makeup used to give her character. She should go back to that,' another wrote, highlighting what many see as a lifeless or disconnected energy in the photos.
The campaign was, ostensibly, a high-fashion statement. But to some, it came off more like a poorly staged influencer shoot.
'Where Are the Weird Supermodels?'
The backlash also touched on the decline of unconventional beauty and models for the rise of celebrity and influencer casting in the fashion industry.
'Fashion is really dead,' one person posted. 'Where are the weird supermodels with big foreheads, wide-set eyes, different noses, crooked teeth? I DON'T want Kylie Jenner in an editorial. NOBODY WANTS.'
Another post threw even sharper shade:
'All this because you guys keep saying she's a better model than her sister. Eye roll.'
It's not the first time fans have pitted Kylie against her model sister Kendall Jenner, who is a longtime runway regular for high-fashion houses like Givenchy, Versace, and yes, Prada.
'Remember when people said she models better than her sister,' another post taunted, reigniting the familiar debate.
Miu Miu's Creative Gamble And Its Fallout
For Miu Miu, this campaign was likely a strategic fusion of celebrity pull and creative provocation. With Kylie Jenner's name attached, the campaign was guaranteed press coverage. And with Volkova's styling, it was going to raise eyebrows either way.
Still, not all reactions were negative. Jenner's core fans praised her for 'breaking into high fashion,' and some fashion insiders noted that the brand has always thrived on tension between the unexpected and the eccentric. Yet, the overwhelming online narrative suggests that, for many longtime Miu Miu devotees, this particular tension snapped a little too hard.
The post Kylie Jenner's Miu Miu Campaign Faces Harsh Backlash appeared first on Where Is The Buzz | Breaking News, Entertainment, Exclusive Interviews & More.
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