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The National Portrait Gallery is on tour (but it'll cost you more up north)

The National Portrait Gallery is on tour (but it'll cost you more up north)

Times05-05-2025
Taking over a failing institution is obviously challenging. But taking over one that's riding the crest of a wave must be daunting too. How do you make your mark without making it worse?
So far, after six months as director of the National Portrait Gallery, Victoria Siddall hasn't put an elegant shoe wrong. Her predecessor, Nicholas Cullinan, departed to run the British Museum after masterminding a £41 million revamp that was acclaimed by nearly everyone. Siddall, 47, was appointed after directing and expanding the fashionable art fair Frieze for more than a decade, but with no experience of managing a publicly funded arts organisation. 'The mindset is very different,' she admits.
Yet already she has conjured up the one essential thing the NPG regularly needs: a photocall at the gallery with its royal patron, the Princess of Wales, surrounded by lots of tiny tots. And now she has launched two initiatives signalling a new way forward for the NPG.
One, opening at MediaCity in Salford, is billed as 'the first immersive art experience of a UK national collection'. Called Stories — Brought to Life, it's a walk-in-and-gawp show of digital projections. Based on 19 portraits from the NPG collection, ranging from Elizabeth I, Darwin and Shakespeare to such mandatory modern cultural icons as Amy Winehouse and Grayson Perry, it surrounds visitors with sound and visuals, whisking through the lives of the chosen subjects.
A portrait of Amy Winehouse at Stories — Brought to Life
DAVID PARRY
A portrait of Mary Seacole at Stories – Brought to Life
DAVID PARRY
It has been put together by the NPG in association with Frameless, a commercial company specialising in immersive art experiences. Who approached whom? Siddall seems surprised by the question. 'Work has been going on for some years and predates me,' she replies. 'There was a desire on the part of the NPG to look at innovative technologies and how these could be harnessed to share the collection in new ways. Frameless has been doing this successfully for years.'
So who chose which portraits to use? 'That's another great question,' Siddall replies, without answering it. 'The show covers a wonderful range of people and beautifully illustrates the diversity of voices who've made up UK history.'
And the point of the project is? 'The challenge of being a national museum in one building in one city is how you can be truly national and show the collection all over the country,' she says. 'Because, of course, the collection is owned by everybody. So the main driver is this desire to take the collection out and reach new audiences in this very different new format.'
But isn't there a flaw in this thinking? People who are able to visit the NPG in London get free admission. That's very much not the case with Stories — Brought to Life, which runs in Salford all summer before touring other UK venues. In fact the ticket prices seem steep, especially as the show is over in 45 minutes.
'They are very much in line with other immersive experiences,' Siddall replies. 'We want everybody to be able to see this.'
Really? When I went online to book for this weekend I found adult (over-16) tickets priced at £29.95, children's tickets at £19.95, and the family ticket (two adults, two children) a hefty £80. It's not exactly flinging open the doors to the poor of Salford and Manchester, is it?
'Yes, at peak times it will be more expensive,' Siddall concedes, 'but there's quite a range of pricing there for people to work with.' How is the ticket revenue being divided between the NPG and Frameless? 'We have an arrangement with Frameless that I can't delve into,' she says.
She points out that this project is not the only way in which the NPG will reach out to the country in the coming year. J oshua Reynolds's magnificent Portrait of Mai, which the NPG helped to buy for a jaw-dropping £50 million in a unique 50/50 sharing deal with the Getty Museum in Los Angeles, embarks this month on a national tour — Bradford (for its City of Culture year), Cambridge and Plymouth — with what Siddall describes as a 'fantastic learning and engagement programme built round it'.
Her other recent initiative demonstrates how important it now is for directors of arts institutions to have friends in wealthy places — something that Siddall undoubtedly put into practice during her time at Frieze and, before that, the auction house Christies. She has persuaded Anastasia and Igor Bukhman — Russian-born billionaires living in London with Israeli passports and a fortune made from an online gaming business — to donate £1 million so that that NPG can start a new fund, Collecting the Now, to buy 'major contemporary artworks'. It will run for three years and the first two artworks have already been acquired: a self-portrait by Sonia Boyce, and a satirically embellished portrait bust of Edward VII by Hew Locke.
'It's particularly important for museums like the NPG to collect works by living artists, reflecting our times, before they become too expensive,' Siddall says. 'This fund will enable us to think more strategically and be more nimble about acquisitions. Making quick decisions is sometimes essential when buying contemporary art.'
Also essential, one imagines, is the knack of wooing art-loving, m ega-rich individuals like the Bukhmans, especially at a time when (if you believe the newspapers) thousands of multimillionaires are quitting Britain for less taxing regimes. 'Oh, there are still a few around,' Siddall says with a laugh. 'But yes, that's really critical. I hope they [the Bukhmans] will be an inspiration to others. We have such high ambitions for the NPG. There are so many things we would love to do, whether it's learning programmes, exhibitions, building the collection or taking shows round the country. But we do need financial stability and donors to achieve those.'
• Nicholas Cullinan, British Museum boss: 'I won't conform to political agendas'
It could be that Siddall has a self-inflicted problem, however, when it comes to attracting potential sponsors. Five years ago she co-founded Gallery Climate Coalition, committing all its member galleries to a 50 per cent reduction in their carbon emissions by 2030. The following years she raised over £5 million for the environmental charity ClientEarth by persuading artists to donate works. She then founded Murmur to champion the idea that 'the arts industries have the potential to ignite a critical mass of action on the climate crisis and to be leaders on this vital issue'. Unsurprisingly the anti-oil pressure group Culture Unstained, which ferociously denounces sponsorships such as BP's £50 million to the British Museum, announced that it was 'encouraging' to see Siddall appointed to the NPG. Were the eco-warriors right to be encouraged?
A portrait of Malala Yousafzai at Stories – Brought to Life
DAVID PARRY
A portrait of Emmeline Pankhurst at Stories – Brought to Life
DAVID PARRY
'Like many of us, I care about the future of the planet,' Siddall replies, 'and it's right that we look at the sustainability of our own building. But in terms of support from sponsors for institutions, it's vital to be able to achieve what we want to do, and I'm very grateful for the corporate partners that we do have.'
What would she do if she was offered sponsorship by, say, Baillie Gifford, the investment giant that has tiny links to fossil-fuel companies yet was dumped as a sponsor by various literary festivals? 'It's hard for me to comment because it's another organisation and I wasn't involved,' she replies. 'But I would definitely encourage corporates and individuals to think about how they can help our sector continue to flourish.'
Should the UK's national museums still have free admission? No other country does it. 'Yes, it creates this incredibly democratic access to culture,' Siddall replies. OK, what about London imposing a hotel or city tax on visitors, to be spent on culture? At least tourists would then be contributing something towards the huge cost of running the museums they are free to enjoy. 'I'm sure those conversations are underway,' she says.
She is clearly already skilled in the corporate art of giving absolutely nothing away. She will go far.
Stories — Brought to Life is at MediaCity, Salford Quays, from May 2 to Aug 31, npgunframed.com. thetimes.com/timesplus
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Jenny Saville's human landscapes
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I went to see Jenny Saville: The Anatomy of Painting at the National Portrait Gallery recently and the exhibition was swarming with teenagers. Equipped with notepads and sketchbooks, scribbling down words like 'expressive', 'daring' and 'beautiful', the budding art enthusiasts seemed enraptured by Saville's portraits: from blemished backs and wounded faces to colossal closeups of girls and fleshy nude women. I got talking to an art teacher and her sixth formers and we discussed how Saville's bodies are the antithesis to the idealised forms we see online today; and how stunned we were by the landscape of textures that can exist within a single cheek. Seventeen-year-old Laurence – who makes drawings with a ballpoint pen – admired the 'messy side' to Saville's work and was fascinated by 'just how much emotion she could portray in one image'. His classmate Georgia, also 17, was drawn to her 'vibrant colours' and felt 'positively overwhelmed' by the paintings, in particular Propped, an exposing early self-portrait that was part of the artist's Glasgow School of Art degree show. Fusing beauty and brutality, a softness and sharpness, a nude Saville sits on a precarious-looking stool (spikily jamming into her ankle), with bitten-down nails that violently claw into her skin. Look closer and you'll see the painting is overlaid with text (written backwards) that reads: 'if we continue to speak in this sameness – speak as men have spoken for centuries, we will fail each other'. It's a translation from the French feminist Luce Irigaray's 1980 essay When Our Lips Speak Together, and draws not only on the importance of art history not repeating itself (by excluding voices and subjects), but – more powerfully today – about the failings of current leaders. 'It's really inspiring for young women in art to be controversial,' Georgia said. 'It also makes you more confident in your ability and appearance, because you see Saville create it in a beautiful painting.' Frustrated at how 'inaccessible' being an artist has been for women in history, and questioning why men get to be covered up with a fig leaf, whereas women are often fully exposed, she said: 'When [a self-portrait like this] is done by a woman, it's empowering in itself – it's women taking back control.' Georgia's words took me back to my own experiences as a teenager with Saville, who I studied as part of my GCSEs in the early 2010s. I remember my classmates and I coming into school with printouts of our faces pressed up against glass windows (no doubt reluctantly taken by our mums) that distorted our features like Saville's 2002 Closed Contact self-portraits, made with photographer Glen Luchford. Full of expression, and evocative of our teenage angst, the works got us thinking about how portraiture, like our lives, could be messy, fractured, emotional, internal – seemingly worlds away from the gilt-framed pictures that we often saw in museums, or the airbrushed photoshoots in magazines. But only now, at this show, have I been able to understand the monumental impact of her paintings. Not only in challenging notions of beauty in a patriarchal world, but in her ambition to push paint – and charcoal, in her mesmerising drawings – to new limits, in order to viscerally confront, stun and challenge. Whether it be a bloodied face examined under a bright white light, bodies fading from life right in front of us, or her truthful insights on motherhood, Saville's works hold the attention in ways that affirm the power of painting in a world overtaken by mindless scrolling. It was this that I also discussed with the teenagers, whose astute observations made me feel so encouraged about what art can offer us, in this tumultuous world. But these precious youthful discussions could become a rarity, thanks to ever decreasing government funding in arts education. As outlined in the recent spending review, the total expenditure of Department for Culture, Media and Sport will be reduced by 1.4% over the next three years, and research shows that only 38% of A-level students are taking at least one humanities subject (a statistic that drops to 24% when it comes to arts subjects). As a result, we are experiencing a crisis when it comes to lack of opportunities for creatives from lower socioeconomic backgrounds. Incredibly, Saville's exhibition is free for anyone aged 25 and under, thanks to a private donor. I hope this will encourage young people of all backgrounds to enter these spaces and feel welcome to discuss, debate and come back again – and to understand the raw, visceral power that painting and the arts can have.

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